---
title: "Cooler box brands: Which are searched most?"
description: "Compare the cooler box brands people buy. Share of Search among Pelican, YETI, Dometic, Icey-Tek and Engel, the cooler box brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cooler-box-brands"
publisher: "Brandwave"
---

# Cooler box brands: Which are searched most?

Compare the cooler box brands people buy. Share of Search among Pelican, YETI, Dometic, Icey-Tek and Engel, the cooler box brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cooler box brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Pelican, 52.7%

## Which brand is most popular in search among cooler box brands worldwide?

- In August 2026, Pelican was the most searched among cooler box brands worldwide, with an estimated 550K branded searches and 52.7% estimated Share of Search within this set.
- YETI is in 2nd place, 6.4 percentage points behind at 46.3% Share of Search.
- Across the 11 months ending August 2026, Pelican’s estimated Share of Search among cooler box brands worldwide decreased from 72.4% to 52.7%.
- Across the 11 months ending August 2026, YETI’s estimated Share of Search among cooler box brands worldwide increased from 27.2% to 46.3%.
- Across the 11 months ending August 2026, Pelican’s estimated Share of Search among cooler box brands worldwide peaked at 74% in March 2026 and was lowest at 52.7% in August 2026.
- Across the 11 months ending August 2026, YETI’s estimated Share of Search among cooler box brands worldwide peaked at 46.3% in August 2026 and was lowest at 25.5% in March 2026.
- Across the 11 months ending August 2026, Dometic rose from 4th to 3rd among cooler box brands worldwide.
- Across the 11 months ending August 2026, Icey-Tek fell from 3rd to 4th among cooler box brands worldwide.
- Across the 11 months ending August 2026, Engel held steady: its estimated Share of Search among cooler box brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Pelican vs YETI: compare search popularity](/demand/global-en/compare/pelican-vs-yeti): 52.7% against 46.3% Share of Search.

## How did search popularity change for cooler box brands worldwide in August 2026?

- In August 2026, YETI gained estimated Share of Search among cooler box brands worldwide, from 45.1% to 46.3%.
- In August 2026, Pelican lost estimated Share of Search among cooler box brands worldwide, from 53.8% to 52.7%.
- Estimated monthly branded searches for Dometic worldwide rose 125% over 11 measured months, from 2.4K to 5.4K in August 2026.
- Estimated monthly branded searches for Icey-Tek worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.
- Estimated monthly branded searches for Engel worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Pelican | 52.7% | 550K | 0.0% | Pelican |
| 2 | YETI | 46.3% | 483K | +4.9% | YETI |
| 3 | Dometic | 0.52% | 5.4K | -18.2% | Dometic |
| 4 | Icey-Tek | 0.42% | 4.4K | 0.0% | Icey-Tek |
| 5 | Engel | 0.05% | 480 | +23.1% | Engel |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pelican | 1M | 72.4% | 1 |
| Oct 2025 | YETI | 375K | 27.2% | 2 |
| Oct 2025 | Icey-Tek | 2.9K | 0.21% | 3 |
| Oct 2025 | Dometic | 2.4K | 0.17% | 4 |
| Oct 2025 | Engel | 590 | 0.04% | 5 |
| Nov 2025 | Pelican | 1.2M | 70.5% | 1 |
| Nov 2025 | YETI | 505K | 29.1% | 2 |
| Nov 2025 | Icey-Tek | 3.6K | 0.21% | 3 |
| Nov 2025 | Dometic | 2.4K | 0.14% | 4 |
| Nov 2025 | Engel | 720 | 0.04% | 5 |
| Dec 2025 | Pelican | 1.2M | 63.3% | 1 |
| Dec 2025 | YETI | 698K | 36.2% | 2 |
| Dec 2025 | Icey-Tek | 4.4K | 0.23% | 3 |
| Dec 2025 | Dometic | 2.9K | 0.15% | 4 |
| Dec 2025 | Engel | 1.3K | 0.07% | 5 |
| Jan 2026 | Pelican | 1M | 69.3% | 1 |
| Jan 2026 | YETI | 436K | 30.2% | 2 |
| Jan 2026 | Icey-Tek | 3.6K | 0.25% | 3 |
| Jan 2026 | Dometic | 2.9K | 0.2% | 4 |
| Jan 2026 | Engel | 720 | 0.05% | 5 |
| Feb 2026 | Pelican | 1M | 71.2% | 1 |
| Feb 2026 | YETI | 398K | 28.4% | 2 |
| Feb 2026 | Icey-Tek | 2.9K | 0.21% | 3 |
| Feb 2026 | Dometic | 2.4K | 0.17% | 4 |
| Feb 2026 | Engel | 480 | 0.03% | 5 |
| Mar 2026 | Pelican | 1M | 74% | 1 |
| Mar 2026 | YETI | 345K | 25.5% | 2 |
| Mar 2026 | Dometic | 2.9K | 0.21% | 3 |
| Mar 2026 | Icey-Tek | 2.9K | 0.21% | 4 |
| Mar 2026 | Engel | 390 | 0.03% | 5 |
| Apr 2026 | Pelican | 823K | 68% | 1 |
| Apr 2026 | YETI | 381K | 31.4% | 2 |
| Apr 2026 | Dometic | 3.6K | 0.3% | 3 |
| Apr 2026 | Icey-Tek | 2.9K | 0.24% | 4 |
| Apr 2026 | Engel | 390 | 0.03% | 5 |
| May 2026 | Pelican | 673K | 59.9% | 1 |
| May 2026 | YETI | 442K | 39.3% | 2 |
| May 2026 | Dometic | 4.4K | 0.39% | 3 |
| May 2026 | Icey-Tek | 4.4K | 0.39% | 4 |
| May 2026 | Engel | 390 | 0.03% | 5 |
| Jun 2026 | Pelican | 550K | 55% | 1 |
| Jun 2026 | YETI | 440K | 44% | 2 |
| Jun 2026 | Dometic | 5.4K | 0.54% | 3 |
| Jun 2026 | Icey-Tek | 3.6K | 0.36% | 4 |
| Jun 2026 | Engel | 390 | 0.04% | 5 |
| Jul 2026 | Pelican | 550K | 53.8% | 1 |
| Jul 2026 | YETI | 461K | 45.1% | 2 |
| Jul 2026 | Dometic | 6.6K | 0.65% | 3 |
| Jul 2026 | Icey-Tek | 4.4K | 0.43% | 4 |
| Jul 2026 | Engel | 390 | 0.04% | 5 |
| Aug 2026 | Pelican | 550K | 52.7% | 1 |
| Aug 2026 | YETI | 483K | 46.3% | 2 |
| Aug 2026 | Dometic | 5.4K | 0.52% | 3 |
| Aug 2026 | Icey-Tek | 4.4K | 0.42% | 4 |
| Aug 2026 | Engel | 480 | 0.05% | 5 |
| Sep 2026 | Dometic | — | — | — |
| Sep 2026 | Engel | — | — | — |
| Sep 2026 | Icey-Tek | — | — | — |
| Sep 2026 | Pelican | — | — | — |
| Sep 2026 | YETI | — | — | — |

## What is being compared

- **Dometic**: Measured on the search term “dometic cfx”.
- **Engel**: Measured on the search term “engel esky”.
- **Icey-Tek**: Measured on the search term “icey tek”.
- **Pelican**: Measured on the search term “pelican”.
- **YETI**: Measured on the search terms “yeti com”, “yeti drinkware”, “yeti rambler”, “yeti tumbler” and “yeti water bottle”, summed into one figure.

- [Dometic](/demand/global-en/brands/dometic)
- [Engel](/demand/global-en/brands/engel)
- [Icey-Tek](/demand/global-en/brands/icey-tek)
- [Pelican](/demand/global-en/brands/pelican)
- [YETI](/demand/global-en/brands/yeti)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cooler box brands worldwide?

In August 2026, Pelican was the most searched among cooler box brands worldwide, with an estimated 550K branded searches and 52.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cooler box brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cooler-box-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cooler-box-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.