---
title: "Cool box brands: Which are searched most?"
description: "Compare the cool box brands people buy. Share of Search among DeWalt, Coleman, Igloo, Dometic, Vango and Icey-Tek, the cool box brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cool-box-brands"
publisher: "Brandwave"
---

# Cool box brands: Which are searched most?

Compare the cool box brands people buy. Share of Search among DeWalt, Coleman, Igloo, Dometic, Vango and Icey-Tek, the cool box brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cool box brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: DeWalt, 59.8%

## Which brand is most popular in search among cool box brands worldwide?

- In September 2026, DeWalt was the most searched among cool box brands worldwide, with an estimated 673K branded searches and 59.8% estimated Share of Search within this set.
- Coleman is in 2nd place, 41.9 percentage points behind at 17.8% Share of Search.
- Across the 12 months ending September 2026, Coleman’s estimated Share of Search among cool box brands worldwide decreased from 22% to 17.8%.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among cool box brands worldwide increased from 8.8% to 13%.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among cool box brands worldwide peaked at 67.3% in December 2025 and was lowest at 47.4% in July 2026.
- Across the 12 months ending September 2026, Coleman’s estimated Share of Search among cool box brands worldwide peaked at 22.9% in January 2026 and was lowest at 17.8% in September 2026.
- Across the 12 months ending September 2026, Igloo’s estimated Share of Search among cool box brands worldwide peaked at 19.3% in July 2026 and was lowest at 6.2% in January 2026.
- Across the 12 months ending September 2026, Dometic’s estimated Share of Search among cool box brands worldwide peaked at 10.1% in July 2026 and was lowest at 5.2% in December 2025.
- Across the 12 months ending September 2026, Vango’s estimated Share of Search among cool box brands worldwide peaked at 1.6% in July 2026 and was lowest at 0.29% in November 2025.
- Across the 12 months ending September 2026, DeWalt, Dometic, Vango and Icey-Tek held steady: their estimated Share of Search among cool box brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [DeWalt vs Coleman: compare search popularity](/demand/global-en/compare/coleman-vs-dewalt): 59.8% against 17.8% Share of Search.
- [DeWalt vs Igloo: compare search popularity](/demand/global-en/compare/dewalt-vs-igloo): 59.8% against 13% Share of Search.
- [DeWalt vs Dometic: compare search popularity](/demand/global-en/compare/dewalt-vs-dometic): 59.8% against 8.4% Share of Search.
- [Coleman vs Igloo: compare search popularity](/demand/global-en/compare/coleman-vs-igloo): 17.8% against 13% Share of Search.
- [Coleman vs Dometic: compare search popularity](/demand/global-en/compare/coleman-vs-dometic): 17.8% against 8.4% Share of Search.
- [Igloo vs Dometic: compare search popularity](/demand/global-en/compare/dometic-vs-igloo): 13% against 8.4% Share of Search.

## How did search popularity change for cool box brands worldwide in September 2026?

- In September 2026, DeWalt gained estimated Share of Search among cool box brands worldwide, from 54.2% to 59.8%.
- In September 2026, Coleman lost estimated Share of Search among cool box brands worldwide, from 19.8% to 17.8%.
- In September 2026, Igloo lost estimated Share of Search among cool box brands worldwide, from 14.8% to 13%.
- In September 2026, Dometic lost estimated Share of Search among cool box brands worldwide, from 9.3% to 8.4%.
- In September 2026, Vango lost estimated Share of Search among cool box brands worldwide, from 1.5% to 0.72%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | DeWalt | 59.8% | 673K | 0.0% | DeWalt |
| 2 | Coleman | 17.8% | 201K | -18.3% | Coleman |
| 3 | Igloo | 13% | 147K | -20.2% | Igloo |
| 4 | Dometic | 8.4% | 94.1K | -18.5% | Dometic |
| 5 | Vango | 0.72% | 8.1K | -55.2% | Vango |
| 6 | Icey-Tek | 0.31% | 3.5K | -32.6% | Icey-Tek |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DeWalt | 673K | 60.2% | 1 |
| Oct 2025 | Coleman | 246K | 22% | 2 |
| Oct 2025 | Igloo | 98.7K | 8.8% | 3 |
| Oct 2025 | Dometic | 92.9K | 8.3% | 4 |
| Oct 2025 | Vango | 4.4K | 0.39% | 5 |
| Oct 2025 | Icey-Tek | 3.5K | 0.31% | 6 |
| Nov 2025 | DeWalt | 823K | 66.7% | 1 |
| Nov 2025 | Coleman | 246K | 19.9% | 2 |
| Nov 2025 | Igloo | 80.7K | 6.5% | 3 |
| Nov 2025 | Dometic | 76.4K | 6.2% | 4 |
| Nov 2025 | Icey-Tek | 4.3K | 0.34% | 5 |
| Nov 2025 | Vango | 3.6K | 0.29% | 6 |
| Dec 2025 | DeWalt | 823K | 67.3% | 1 |
| Dec 2025 | Coleman | 246K | 20.1% | 2 |
| Dec 2025 | Igloo | 81.6K | 6.7% | 3 |
| Dec 2025 | Dometic | 63.4K | 5.2% | 4 |
| Dec 2025 | Icey-Tek | 5.1K | 0.42% | 5 |
| Dec 2025 | Vango | 3.6K | 0.29% | 6 |
| Jan 2026 | DeWalt | 673K | 62.7% | 1 |
| Jan 2026 | Coleman | 246K | 22.9% | 2 |
| Jan 2026 | Dometic | 76.9K | 7.2% | 3 |
| Jan 2026 | Igloo | 66.7K | 6.2% | 4 |
| Jan 2026 | Vango | 6.6K | 0.61% | 5 |
| Jan 2026 | Icey-Tek | 4.3K | 0.4% | 6 |
| Feb 2026 | DeWalt | 673K | 65.5% | 1 |
| Feb 2026 | Coleman | 201K | 19.6% | 2 |
| Feb 2026 | Dometic | 76.4K | 7.4% | 3 |
| Feb 2026 | Igloo | 66.9K | 6.5% | 4 |
| Feb 2026 | Vango | 6.6K | 0.64% | 5 |
| Feb 2026 | Icey-Tek | 3.5K | 0.34% | 6 |
| Mar 2026 | DeWalt | 673K | 58.6% | 1 |
| Mar 2026 | Coleman | 246K | 21.4% | 2 |
| Mar 2026 | Igloo | 122K | 10.6% | 3 |
| Mar 2026 | Dometic | 93.4K | 8.1% | 4 |
| Mar 2026 | Vango | 9.9K | 0.86% | 5 |
| Mar 2026 | Icey-Tek | 3.5K | 0.3% | 6 |
| Apr 2026 | DeWalt | 673K | 54.3% | 1 |
| Apr 2026 | Coleman | 246K | 19.8% | 2 |
| Apr 2026 | Igloo | 212K | 17.1% | 3 |
| Apr 2026 | Dometic | 94.1K | 7.6% | 4 |
| Apr 2026 | Vango | 12.1K | 0.98% | 5 |
| Apr 2026 | Icey-Tek | 3.4K | 0.28% | 6 |
| May 2026 | DeWalt | 673K | 52.9% | 1 |
| May 2026 | Coleman | 246K | 19.4% | 2 |
| May 2026 | Igloo | 218K | 17.1% | 3 |
| May 2026 | Dometic | 114K | 9% | 4 |
| May 2026 | Vango | 14.8K | 1.2% | 5 |
| May 2026 | Icey-Tek | 5.2K | 0.41% | 6 |
| Jun 2026 | DeWalt | 673K | 52.8% | 1 |
| Jun 2026 | Coleman | 246K | 19.3% | 2 |
| Jun 2026 | Igloo | 222K | 17.4% | 3 |
| Jun 2026 | Dometic | 115K | 9% | 4 |
| Jun 2026 | Vango | 14.8K | 1.2% | 5 |
| Jun 2026 | Icey-Tek | 4.3K | 0.33% | 6 |
| Jul 2026 | DeWalt | 550K | 47.4% | 1 |
| Jul 2026 | Coleman | 246K | 21.2% | 2 |
| Jul 2026 | Igloo | 224K | 19.3% | 3 |
| Jul 2026 | Dometic | 117K | 10.1% | 4 |
| Jul 2026 | Vango | 18.1K | 1.6% | 5 |
| Jul 2026 | Icey-Tek | 5.2K | 0.45% | 6 |
| Aug 2026 | DeWalt | 673K | 54.2% | 1 |
| Aug 2026 | Coleman | 246K | 19.8% | 2 |
| Aug 2026 | Igloo | 184K | 14.8% | 3 |
| Aug 2026 | Dometic | 115K | 9.3% | 4 |
| Aug 2026 | Vango | 18.1K | 1.5% | 5 |
| Aug 2026 | Icey-Tek | 5.3K | 0.42% | 6 |
| Sep 2026 | DeWalt | 673K | 59.8% | 1 |
| Sep 2026 | Coleman | 201K | 17.8% | 2 |
| Sep 2026 | Igloo | 147K | 13% | 3 |
| Sep 2026 | Dometic | 94.1K | 8.4% | 4 |
| Sep 2026 | Vango | 8.1K | 0.72% | 5 |
| Sep 2026 | Icey-Tek | 3.5K | 0.31% | 6 |

## What is being compared

- **Coleman**: Measured on the search term “coleman”.
- **DeWalt**: Measured on the search term “dewalt”.
- **Dometic**: Measured on the search terms “dometic” and “dometic cfx”, summed into one figure.
- **Icey-Tek**: Measured on the search terms “icey tek”, “icey tek cooler” and “icey tek esky”, summed into one figure.
- **Igloo**: Measured on the search terms “igloo backpack cooler”, “igloo cool box”, “igloo cooler” and “igloo water cooler”, summed into one figure.
- **Vango**: Measured on the search term “vango tents”.

- [Coleman](/demand/global-en/brands/coleman)
- [DeWalt](/demand/global-en/brands/dewalt)
- [Dometic](/demand/global-en/brands/dometic)
- [Icey-Tek](/demand/global-en/brands/icey-tek)
- [Igloo](/demand/global-en/brands/igloo)
- [Vango](/demand/global-en/brands/vango)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cool box brands worldwide?

In September 2026, DeWalt was the most searched among cool box brands worldwide, with an estimated 673K branded searches and 59.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cool box brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cool-box-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cool-box-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.