--- title: "Lodge vs Tefal: Which is searched more?" description: "Is Lodge or Tefal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cookware-brands/compare/lodge-cast-iron-vs-tefal" publisher: "Brandwave" --- # Lodge vs Tefal: Which is searched more? Is Lodge or Tefal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lodge and Tefal - **Competitive set**: Cookware brands - **Market**: Global - **Month measured**: Sep 2026 - **Lodge Share of Search**: 2.8% - **Tefal Share of Search**: 19.1% ## Is Lodge or Tefal more popular in search? - In September 2026, Tefal had more branded searches than Lodge among cookware brands worldwide. Tefal had about 500,000 branded searches, while Lodge had 74,000. Tefal made up 19.1% of all cookware brand searches we track, and Lodge accounted for 2.8%. - Tefal was ahead of Lodge in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lodge’s share of searches among cookware brands worldwide moved from 3.3% to 2.8%, and its estimated monthly branded searches moved from 90.5K to 74K. - Across the 12 months ending September 2026, Tefal’s share of searches among cookware brands worldwide moved from 18.9% to 19.1%, and its estimated monthly branded searches moved from 511K to 500K. ## Top cookware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lodge and Tefal were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tefal was listed before Lodge in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | All-Clad | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tramontina | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Le Creuset | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Tefal | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Lodge | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Staub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cookware brands - Asked ChatGPT "Which cookware brand should I buy?": 1. Tramontina, 2. All-Clad, 3. Tefal, 4. Lodge - Asked ChatGPT "What are the best cookware brands?": 1. All-Clad, 2. Tramontina, 3. Le Creuset, 4. Lodge - Asked ChatGPT "What's the best cookware brand for everyday cooking?": 1. Tramontina, 2. All-Clad, 3. Tefal - Searched Google, AI Overview "stainless steel cookware": 1. All-Clad, 2. Tramontina - Searched Google, AI Overview "cookware for induction": 1. Le Creuset, 2. All-Clad, 3. Tramontina Not named in any answer: Staub and HexClad. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cookware brands worldwide in September 2026? - In September 2026, Tefal gained share of searches among cookware brands worldwide, from 18.6% to 19.1%. - In September 2026, Lodge lost share of searches among cookware brands worldwide, from 4% to 2.8%. ## Month by month | Month | Lodge estimated searches | Lodge Share of Search | Lodge rank | Tefal estimated searches | Tefal Share of Search | Tefal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 3.3% | 6 | 511K | 18.9% | 2 | | Nov 2025 | 135K | 3.4% | 6 | 783K | 19.5% | 2 | | Dec 2025 | 135K | 3.6% | 6 | 624K | 16.5% | 2 | | Jan 2026 | 110K | 3.8% | 6 | 624K | 21.5% | 2 | | Feb 2026 | 90.5K | 3.9% | 6 | 511K | 21.8% | 2 | | Mar 2026 | 74K | 3.1% | 6 | 511K | 21.7% | 2 | | Apr 2026 | 90.5K | 4% | 6 | 418K | 18.6% | 2 | | May 2026 | 90.5K | 3.9% | 6 | 500K | 21.4% | 2 | | Jun 2026 | 90.5K | 3.8% | 5 | 409K | 17.3% | 2 | | Jul 2026 | 90.5K | 4.2% | 5 | 342K | 15.9% | 2 | | Aug 2026 | 90.5K | 4% | 6 | 418K | 18.6% | 2 | | Sep 2026 | 74K | 2.8% | 6 | 500K | 19.1% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Lodge’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lodge**: Measured on the search term “lodge cast iron”. - **Tefal**: Measured on the search terms “tefal” and “tefal ingenio”, summed into one figure. - [Lodge profile](/demand/global-en/brands/lodge-cast-iron) - [Tefal profile](/demand/global-en/brands/tefal) - [All cookware brands worldwide](/demand/global-en/categories/cookware-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lodge or Tefal more popular in search? In September 2026, Tefal had more branded searches than Lodge among cookware brands worldwide. Tefal had about 500,000 branded searches, while Lodge had 74,000. Tefal made up 19.1% of all cookware brand searches we track, and Lodge accounted for 2.8%. ## Cite this page Brandwave. "Lodge vs Tefal: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/cookware-brands/compare/lodge-cast-iron-vs-tefal This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cookware-brands/compare/lodge-cast-iron-vs-tefal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.