--- title: "HexClad vs Lodge: Which is searched more?" description: "Is HexClad or Lodge more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cookware-brands/compare/hexclad-vs-lodge-cast-iron" publisher: "Brandwave" --- # HexClad vs Lodge: Which is searched more? Is HexClad or Lodge more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cookware brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HexClad and Lodge - **Competitive set**: Cookware brands - **Market**: Global - **Month measured**: Sep 2026 - **HexClad Share of Search**: <0.01% - **Lodge Share of Search**: 2.8% ## Is HexClad or Lodge more popular in search? - In September 2026, Lodge had more branded searches than HexClad among cookware brands worldwide. Lodge had about 74,000 branded searches, while HexClad had 90. Lodge made up 2.8% of all cookware brand searches we track, and HexClad accounted for <0.01%. - Lodge was ahead of HexClad in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, HexClad’s share of searches among cookware brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 170 to 90. - Across the 12 months ending September 2026, Lodge’s share of searches among cookware brands worldwide moved from 3.3% to 2.8%, and its estimated monthly branded searches moved from 90.5K to 74K. ## Top cookware brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lodge was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HexClad did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | All-Clad | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Tramontina | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Le Creuset | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Tefal | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Lodge | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Staub | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cookware brands - Asked ChatGPT "Which cookware brand should I buy?": 1. Tramontina, 2. All-Clad, 3. Tefal, 4. Lodge - Asked ChatGPT "What are the best cookware brands?": 1. All-Clad, 2. Tramontina, 3. Le Creuset, 4. Lodge - Asked ChatGPT "What's the best cookware brand for everyday cooking?": 1. Tramontina, 2. All-Clad, 3. Tefal - Searched Google, AI Overview "stainless steel cookware": 1. All-Clad, 2. Tramontina - Searched Google, AI Overview "cookware for induction": 1. Le Creuset, 2. All-Clad, 3. Tramontina Not named in any answer: Staub and HexClad. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cookware brands worldwide in September 2026? - In September 2026, Lodge lost share of searches among cookware brands worldwide, from 4% to 2.8%. - Estimated monthly branded searches for HexClad worldwide fell 47.1% over 12 measured months, from 170 to 90 in September 2026. ## Month by month | Month | HexClad estimated searches | HexClad Share of Search | HexClad rank | Lodge estimated searches | Lodge Share of Search | Lodge rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | <0.01% | 7 | 90.5K | 3.3% | 6 | | Nov 2025 | 260 | <0.01% | 7 | 135K | 3.4% | 6 | | Dec 2025 | 320 | <0.01% | 7 | 135K | 3.6% | 6 | | Jan 2026 | 170 | <0.01% | 7 | 110K | 3.8% | 6 | | Feb 2026 | 140 | <0.01% | 7 | 90.5K | 3.9% | 6 | | Mar 2026 | 110 | <0.01% | 7 | 74K | 3.1% | 6 | | Apr 2026 | 140 | <0.01% | 7 | 90.5K | 4% | 6 | | May 2026 | 140 | <0.01% | 7 | 90.5K | 3.9% | 6 | | Jun 2026 | 110 | <0.01% | 7 | 90.5K | 3.8% | 5 | | Jul 2026 | 140 | <0.01% | 7 | 90.5K | 4.2% | 5 | | Aug 2026 | 170 | <0.01% | 7 | 90.5K | 4% | 6 | | Sep 2026 | 90 | <0.01% | 7 | 74K | 2.8% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using HexClad’s and Lodge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HexClad**: Measured on the search term “cookware hexclad”. - **Lodge**: Measured on the search term “lodge cast iron”. - [HexClad profile](/demand/global-en/brands/hexclad) - [Lodge profile](/demand/global-en/brands/lodge-cast-iron) - [All cookware brands worldwide](/demand/global-en/categories/cookware-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is HexClad or Lodge more popular in search? In September 2026, Lodge had more branded searches than HexClad among cookware brands worldwide. Lodge had about 74,000 branded searches, while HexClad had 90. Lodge made up 2.8% of all cookware brand searches we track, and HexClad accounted for <0.01%. ## Cite this page Brandwave. "HexClad vs Lodge: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/cookware-brands/compare/hexclad-vs-lodge-cast-iron This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cookware-brands/compare/hexclad-vs-lodge-cast-iron. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.