--- title: "Cookware brands: Which are searched most?" description: "Compare the pots, pans and cookware brands people buy. Share of Search among Le Creuset, HexClad, Tramontina and Staub, the cookware brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cookware-brands" publisher: "Brandwave" --- # Cookware brands: Which are searched most? Compare the pots, pans and cookware brands people buy. Share of Search among Le Creuset, HexClad, Tramontina and Staub, the cookware brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cookware brands - **Market**: Global - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Le Creuset, 66.9% ## Which brand is most popular in search among cookware brands worldwide? - In September 2026, Le Creuset was the most searched among cookware brands worldwide, with an estimated 1.5M branded searches and 66.9% estimated Share of Search within this set. - HexClad is in 2nd place, 53.2 percentage points behind at 13.7% Share of Search. - Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among cookware brands worldwide increased from 62.6% to 66.9%. - Across the 12 months ending September 2026, HexClad’s estimated Share of Search among cookware brands worldwide decreased from 17.9% to 13.7%. - Across the 12 months ending September 2026, Tramontina’s estimated Share of Search among cookware brands worldwide increased from 12.6% to 13.4%. - Across the 12 months ending September 2026, Staub’s estimated Share of Search among cookware brands worldwide decreased from 6.9% to 6%. - Across the 12 months ending September 2026, Le Creuset’s estimated Share of Search among cookware brands worldwide peaked at 66.9% in September 2026 and was lowest at 56.5% in November 2025. - Across the 12 months ending September 2026, HexClad’s estimated Share of Search among cookware brands worldwide peaked at 28% in November 2025 and was lowest at 13.7% in September 2026. - Across the 12 months ending September 2026, Tramontina’s estimated Share of Search among cookware brands worldwide peaked at 15.7% in June 2026 and was lowest at 8.2% in December 2025. - Across the 12 months ending September 2026, Staub’s estimated Share of Search among cookware brands worldwide peaked at 8.2% in January 2026 and was lowest at 4.7% in July 2026. ## Compare search popularity between leading brands - [Le Creuset vs HexClad: compare search popularity](/demand/global-en/compare/hexclad-vs-le-creuset): 66.9% against 13.7% Share of Search. - [Le Creuset vs Tramontina: compare search popularity](/demand/global-en/compare/le-creuset-vs-tramontina): 66.9% against 13.4% Share of Search. - [Le Creuset vs Staub: compare search popularity](/demand/global-en/compare/le-creuset-vs-staub): 66.9% against 6% Share of Search. - [HexClad vs Tramontina: compare search popularity](/demand/global-en/compare/hexclad-vs-tramontina): 13.7% against 13.4% Share of Search. - [HexClad vs Staub: compare search popularity](/demand/global-en/compare/hexclad-vs-staub): 13.7% against 6% Share of Search. - [Tramontina vs Staub: compare search popularity](/demand/global-en/compare/staub-vs-tramontina): 13.4% against 6% Share of Search. ## How did search popularity change for cookware brands worldwide in September 2026? - In September 2026, Le Creuset gained estimated Share of Search among cookware brands worldwide, from 63% to 66.9%. - In September 2026, HexClad lost estimated Share of Search among cookware brands worldwide, from 15.8% to 13.7%. - In September 2026, Tramontina lost estimated Share of Search among cookware brands worldwide, from 15.5% to 13.4%. - Estimated monthly branded searches for Staub worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Le Creuset | 66.9% | 1.5M | +23.0% | Le Creuset | | 2 | HexClad | 13.7% | 307K | -0.0% | HexClad | | 3 | Tramontina | 13.4% | 301K | 0.0% | Tramontina | | 4 | Staub | 6% | 135K | +22.7% | Staub | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Le Creuset | 1.5M | 62.6% | 1 | | Oct 2025 | HexClad | 429K | 17.9% | 2 | | Oct 2025 | Tramontina | 301K | 12.6% | 3 | | Oct 2025 | Staub | 165K | 6.9% | 4 | | Nov 2025 | Le Creuset | 2.2M | 56.5% | 1 | | Nov 2025 | HexClad | 1.1M | 28% | 2 | | Nov 2025 | Tramontina | 368K | 9.3% | 3 | | Nov 2025 | Staub | 246K | 6.2% | 4 | | Dec 2025 | Le Creuset | 2.2M | 61.2% | 1 | | Dec 2025 | HexClad | 874K | 23.9% | 2 | | Dec 2025 | Tramontina | 301K | 8.2% | 3 | | Dec 2025 | Staub | 246K | 6.7% | 4 | | Jan 2026 | Le Creuset | 1.5M | 61% | 1 | | Jan 2026 | HexClad | 459K | 18.6% | 2 | | Jan 2026 | Tramontina | 301K | 12.2% | 3 | | Jan 2026 | Staub | 201K | 8.2% | 4 | | Feb 2026 | Le Creuset | 1.2M | 62.2% | 1 | | Feb 2026 | HexClad | 362K | 18.4% | 2 | | Feb 2026 | Tramontina | 246K | 12.5% | 3 | | Feb 2026 | Staub | 135K | 6.9% | 4 | | Mar 2026 | Le Creuset | 1.2M | 62.2% | 1 | | Mar 2026 | HexClad | 307K | 15.6% | 2 | | Mar 2026 | Tramontina | 301K | 15.3% | 3 | | Mar 2026 | Staub | 135K | 6.9% | 4 | | Apr 2026 | Le Creuset | 1.2M | 61.6% | 1 | | Apr 2026 | HexClad | 351K | 17.7% | 2 | | Apr 2026 | Tramontina | 301K | 15.2% | 3 | | Apr 2026 | Staub | 110K | 5.6% | 4 | | May 2026 | Le Creuset | 1.2M | 61.2% | 1 | | May 2026 | HexClad | 362K | 18.1% | 2 | | May 2026 | Tramontina | 301K | 15.1% | 3 | | May 2026 | Staub | 110K | 5.5% | 4 | | Jun 2026 | Le Creuset | 1.2M | 63.6% | 1 | | Jun 2026 | HexClad | 307K | 16% | 2 | | Jun 2026 | Tramontina | 301K | 15.7% | 3 | | Jun 2026 | Staub | 90.5K | 4.7% | 4 | | Jul 2026 | Le Creuset | 1.2M | 63.2% | 1 | | Jul 2026 | HexClad | 320K | 16.6% | 2 | | Jul 2026 | Tramontina | 301K | 15.6% | 3 | | Jul 2026 | Staub | 90.5K | 4.7% | 4 | | Aug 2026 | Le Creuset | 1.2M | 63% | 1 | | Aug 2026 | HexClad | 307K | 15.8% | 2 | | Aug 2026 | Tramontina | 301K | 15.5% | 3 | | Aug 2026 | Staub | 110K | 5.7% | 4 | | Sep 2026 | Le Creuset | 1.5M | 66.9% | 1 | | Sep 2026 | HexClad | 307K | 13.7% | 2 | | Sep 2026 | Tramontina | 301K | 13.4% | 3 | | Sep 2026 | Staub | 135K | 6% | 4 | ## What is being compared - **HexClad**: Measured on the search terms “cookware hexclad”, “hexclad” and “hexclad cookware”, summed into one figure. - **Le Creuset**: Measured on the search term “le creuset”. - **Staub**: Measured on the search term “staub”. - **Tramontina**: Measured on the search term “tramontina”. - [HexClad](/demand/global-en/brands/hexclad) - [Le Creuset](/demand/global-en/brands/le-creuset) - [Staub](/demand/global-en/brands/staub) - [Tramontina](/demand/global-en/brands/tramontina) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cookware brands worldwide? In September 2026, Le Creuset was the most searched among cookware brands worldwide, with an estimated 1.5M branded searches and 66.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Cookware brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cookware-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cookware-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.