--- title: "Cooking oil brands: Which are searched most?" description: "Compare the olive oil, avocado oil and cooking oil brands people cook. Share of Search among Lupi, Cobram Estate and Bertolli, the cooking oil brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cooking-oil-brands" publisher: "Brandwave" --- # Cooking oil brands: Which are searched most? Compare the olive oil, avocado oil and cooking oil brands people cook. Share of Search among Lupi, Cobram Estate and Bertolli, the cooking oil brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cooking oil brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Lupi, 87.7% ## Which brand is most popular in search among cooking oil brands worldwide? - In September 2026, Lupi was the most searched among cooking oil brands worldwide, with an estimated 40.5K branded searches and 87.7% estimated Share of Search within this set. - Cobram Estate is in 2nd place, 78.1 percentage points behind at 9.5% Share of Search. - Across the 12 months ending September 2026, Lupi’s estimated Share of Search among cooking oil brands worldwide decreased from 89.2% to 87.7%. - Across the 12 months ending September 2026, Cobram Estate’s estimated Share of Search among cooking oil brands worldwide increased from 7.9% to 9.5%. - Across the 12 months ending September 2026, Lupi’s estimated Share of Search among cooking oil brands worldwide peaked at 90% in December 2025 and was lowest at 85.3% in March 2026. - Across the 12 months ending September 2026, Cobram Estate’s estimated Share of Search among cooking oil brands worldwide peaked at 11.4% in May 2026 and was lowest at 7.9% in November 2025. - Across the 12 months ending September 2026, Bertolli’s estimated Share of Search among cooking oil brands worldwide peaked at 3.4% in February 2026 and was lowest at 1.9% in December 2025. - Across the 12 months ending September 2026, Bertolli held steady: its estimated Share of Search among cooking oil brands worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Lupi vs Cobram Estate: compare search popularity](/demand/global-en/compare/cobram-estate-vs-lupi): 87.7% against 9.5% Share of Search. - [Lupi vs Bertolli: compare search popularity](/demand/global-en/compare/bertolli-vs-lupi): 87.7% against 2.8% Share of Search. - [Cobram Estate vs Bertolli: compare search popularity](/demand/global-en/compare/bertolli-vs-cobram-estate): 9.5% against 2.8% Share of Search. ## How did search popularity change for cooking oil brands worldwide in September 2026? - Estimated monthly branded searches for Bertolli worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. - Estimated monthly branded searches for Lupi worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Lupi | 87.7% | 40.5K | 0.0% | Lupi | | 2 | Cobram Estate | 9.5% | 4.4K | 0.0% | Cobram Estate | | 3 | Bertolli | 2.8% | 1.3K | 0.0% | Bertolli | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lupi | 49.5K | 89.2% | 1 | | Oct 2025 | Cobram Estate | 4.4K | 7.9% | 2 | | Oct 2025 | Bertolli | 1.6K | 2.9% | 3 | | Nov 2025 | Lupi | 49.5K | 88.7% | 1 | | Nov 2025 | Cobram Estate | 4.4K | 7.9% | 2 | | Nov 2025 | Bertolli | 1.9K | 3.4% | 3 | | Dec 2025 | Lupi | 90.5K | 90% | 1 | | Dec 2025 | Cobram Estate | 8.1K | 8.1% | 2 | | Dec 2025 | Bertolli | 1.9K | 1.9% | 3 | | Jan 2026 | Lupi | 74K | 90% | 1 | | Jan 2026 | Cobram Estate | 6.6K | 8% | 2 | | Jan 2026 | Bertolli | 1.6K | 1.9% | 3 | | Feb 2026 | Lupi | 40.5K | 87.1% | 1 | | Feb 2026 | Cobram Estate | 4.4K | 9.5% | 2 | | Feb 2026 | Bertolli | 1.6K | 3.4% | 3 | | Mar 2026 | Lupi | 40.5K | 85.3% | 1 | | Mar 2026 | Cobram Estate | 5.4K | 11.4% | 2 | | Mar 2026 | Bertolli | 1.6K | 3.4% | 3 | | Apr 2026 | Lupi | 40.5K | 85.3% | 1 | | Apr 2026 | Cobram Estate | 5.4K | 11.4% | 2 | | Apr 2026 | Bertolli | 1.6K | 3.4% | 3 | | May 2026 | Lupi | 40.5K | 85.8% | 1 | | May 2026 | Cobram Estate | 5.4K | 11.4% | 2 | | May 2026 | Bertolli | 1.3K | 2.8% | 3 | | Jun 2026 | Lupi | 40.5K | 88.2% | 1 | | Jun 2026 | Cobram Estate | 4.4K | 9.6% | 2 | | Jun 2026 | Bertolli | 1K | 2.2% | 3 | | Jul 2026 | Lupi | 40.5K | 87.7% | 1 | | Jul 2026 | Cobram Estate | 4.4K | 9.5% | 2 | | Jul 2026 | Bertolli | 1.3K | 2.8% | 3 | | Aug 2026 | Lupi | 40.5K | 87.7% | 1 | | Aug 2026 | Cobram Estate | 4.4K | 9.5% | 2 | | Aug 2026 | Bertolli | 1.3K | 2.8% | 3 | | Sep 2026 | Lupi | 40.5K | 87.7% | 1 | | Sep 2026 | Cobram Estate | 4.4K | 9.5% | 2 | | Sep 2026 | Bertolli | 1.3K | 2.8% | 3 | ## What is being compared - **Bertolli**: Measured on the search term “bertolli oil”. - **Cobram Estate**: Measured on the search term “cobram estate”. - **Lupi**: Measured on the search term “lupi”. - [Bertolli](/demand/global-en/brands/bertolli) - [Cobram Estate](/demand/global-en/brands/cobram-estate) - [Lupi](/demand/global-en/brands/lupi) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cooking oil brands worldwide? In September 2026, Lupi was the most searched among cooking oil brands worldwide, with an estimated 40.5K branded searches and 87.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Cooking oil brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cooking-oil-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cooking-oil-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.