--- title: "Cookie consent and privacy tools: Which are searched most?" description: "Compare the cookie consent and privacy tools teams use. Share of Search among CookieYes, iubenda, Termly, Osano, Cookiebot and OneTrust, the cookie consent and privacy tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cookie-consent-tools" publisher: "Brandwave" --- # Cookie consent and privacy tools: Which are searched most? Compare the cookie consent and privacy tools teams use. Share of Search among CookieYes, iubenda, Termly, Osano, Cookiebot and OneTrust, the cookie consent and privacy tools Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cookie consent and privacy tools - **Market**: Global - **Brands compared**: 6 - **Month measured**: Sep 2026 - **Highest Share of Search**: CookieYes, 35.8% ## Which brand is most popular in search among cookie consent and privacy tools worldwide? - CookieYes and iubenda share the highest estimated Share of Search among cookie consent and privacy tools worldwide, at 35.8% in September 2026. - Across the 12 months ending September 2026, CookieYes’ estimated Share of Search among cookie consent and privacy tools worldwide decreased from 37.1% to 35.8%. - Across the 12 months ending September 2026, iubenda’s estimated Share of Search among cookie consent and privacy tools worldwide decreased from 37.1% to 35.8%. - Across the 12 months ending September 2026, Termly’s estimated Share of Search among cookie consent and privacy tools worldwide increased from 16.6% to 19.5%. - Across the 12 months ending September 2026, CookieYes’ estimated Share of Search among cookie consent and privacy tools worldwide peaked at 37.7% in February 2026 and was lowest at 30.4% in April 2026. - Across the 12 months ending September 2026, iubenda’s estimated Share of Search among cookie consent and privacy tools worldwide peaked at 40.5% in January 2026 and was lowest at 29.9% in August 2026. - Across the 12 months ending September 2026, Termly’s estimated Share of Search among cookie consent and privacy tools worldwide peaked at 24.8% in May 2026 and was lowest at 16.6% in October 2025. - Across the 12 months ending September 2026, Osano’s estimated Share of Search among cookie consent and privacy tools worldwide peaked at 10% in July 2026 and was lowest at 7.2% in March 2026. - Across the 12 months ending September 2026, Osano, Cookiebot and OneTrust held steady: their estimated Share of Search among cookie consent and privacy tools worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [CookieYes vs iubenda: compare search popularity](/demand/global-en/compare/cookieyes-vs-iubenda): 35.8% Share of Search each. - [CookieYes vs Termly: compare search popularity](/demand/global-en/compare/cookieyes-vs-termly): 35.8% against 19.5% Share of Search. - [CookieYes vs Osano: compare search popularity](/demand/global-en/compare/cookieyes-vs-osano): 35.8% against 8.7% Share of Search. - [iubenda vs Termly: compare search popularity](/demand/global-en/compare/iubenda-vs-termly): 35.8% against 19.5% Share of Search. - [iubenda vs Osano: compare search popularity](/demand/global-en/compare/iubenda-vs-osano): 35.8% against 8.7% Share of Search. - [Termly vs Osano: compare search popularity](/demand/global-en/compare/osano-vs-termly): 19.5% against 8.7% Share of Search. ## How did search popularity change for cookie consent and privacy tools worldwide in September 2026? - In September 2026, iubenda gained estimated Share of Search among cookie consent and privacy tools worldwide, from 29.9% to 35.8%. - In September 2026, Termly lost estimated Share of Search among cookie consent and privacy tools worldwide, from 24.4% to 19.5%. - In September 2026, CookieYes lost estimated Share of Search among cookie consent and privacy tools worldwide, from 36.6% to 35.8%. - In September 2026, Cookiebot rose from 6th to 5th among cookie consent and privacy tools worldwide. - In September 2026, OneTrust fell from 5th to 6th among cookie consent and privacy tools worldwide. - Estimated monthly branded searches for Osano worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | CookieYes | 35.8% | 22.2K | 0.0% | CookieYes | | 2 | iubenda | 35.8% | 22.2K | +22.7% | iubenda | | 3 | Termly | 19.5% | 12.1K | -18.2% | Termly | | 4 | Osano | 8.7% | 5.4K | 0.0% | Osano | | 5 | Cookiebot | 0.06% | 40 | 0.0% | Cookiebot | | 6 | OneTrust | 0.03% | 20 | -71.4% | OneTrust | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | CookieYes | 27.1K | 37.1% | 1 | | Oct 2025 | iubenda | 27.1K | 37.1% | 2 | | Oct 2025 | Termly | 12.1K | 16.6% | 3 | | Oct 2025 | Osano | 6.6K | 9% | 4 | | Oct 2025 | Cookiebot | 70 | 0.1% | 5 | | Oct 2025 | OneTrust | 50 | 0.07% | 6 | | Nov 2025 | CookieYes | 22.2K | 35.8% | 1 | | Nov 2025 | iubenda | 22.2K | 35.8% | 2 | | Nov 2025 | Termly | 12.1K | 19.5% | 3 | | Nov 2025 | Osano | 5.4K | 8.7% | 4 | | Nov 2025 | Cookiebot | 50 | 0.08% | 5 | | Nov 2025 | OneTrust | 10 | 0.02% | 6 | | Dec 2025 | CookieYes | 22.2K | 35.8% | 1 | | Dec 2025 | iubenda | 22.2K | 35.8% | 2 | | Dec 2025 | Termly | 12.1K | 19.5% | 3 | | Dec 2025 | Osano | 5.4K | 8.7% | 4 | | Dec 2025 | Cookiebot | 50 | 0.08% | 5 | | Dec 2025 | OneTrust | 10 | 0.02% | 6 | | Jan 2026 | iubenda | 27.1K | 40.5% | 1 | | Jan 2026 | CookieYes | 22.2K | 33.2% | 2 | | Jan 2026 | Termly | 12.1K | 18.1% | 3 | | Jan 2026 | Osano | 5.4K | 8.1% | 4 | | Jan 2026 | Cookiebot | 40 | 0.06% | 5 | | Jan 2026 | OneTrust | 20 | 0.03% | 6 | | Feb 2026 | CookieYes | 27.1K | 37.7% | 1 | | Feb 2026 | iubenda | 27.1K | 37.7% | 2 | | Feb 2026 | Termly | 12.1K | 16.8% | 3 | | Feb 2026 | Osano | 5.4K | 7.5% | 4 | | Feb 2026 | OneTrust | 210 | 0.29% | 5 | | Feb 2026 | Cookiebot | 40 | 0.06% | 6 | | Mar 2026 | CookieYes | 27.1K | 36.4% | 1 | | Mar 2026 | iubenda | 27.1K | 36.4% | 2 | | Mar 2026 | Termly | 14.8K | 19.9% | 3 | | Mar 2026 | Osano | 5.4K | 7.2% | 4 | | Mar 2026 | OneTrust | 70 | 0.09% | 5 | | Mar 2026 | Cookiebot | 50 | 0.07% | 6 | | Apr 2026 | iubenda | 27.1K | 37.2% | 1 | | Apr 2026 | CookieYes | 22.2K | 30.4% | 2 | | Apr 2026 | Termly | 18.1K | 24.8% | 3 | | Apr 2026 | Osano | 5.4K | 7.4% | 4 | | Apr 2026 | OneTrust | 70 | 0.1% | 5 | | Apr 2026 | Cookiebot | 40 | 0.05% | 6 | | May 2026 | iubenda | 27.1K | 37.2% | 1 | | May 2026 | CookieYes | 22.2K | 30.5% | 2 | | May 2026 | Termly | 18.1K | 24.8% | 3 | | May 2026 | Osano | 5.4K | 7.4% | 4 | | May 2026 | Cookiebot | 30 | 0.04% | 5 | | May 2026 | OneTrust | 30 | 0.04% | 6 | | Jun 2026 | CookieYes | 22.2K | 34.3% | 1 | | Jun 2026 | iubenda | 22.2K | 34.3% | 2 | | Jun 2026 | Termly | 14.8K | 22.9% | 3 | | Jun 2026 | Osano | 5.4K | 8.3% | 4 | | Jun 2026 | OneTrust | 50 | 0.08% | 5 | | Jun 2026 | Cookiebot | 40 | 0.06% | 6 | | Jul 2026 | CookieYes | 22.2K | 33.7% | 1 | | Jul 2026 | iubenda | 22.2K | 33.7% | 2 | | Jul 2026 | Termly | 14.8K | 22.5% | 3 | | Jul 2026 | Osano | 6.6K | 10% | 4 | | Jul 2026 | OneTrust | 70 | 0.11% | 5 | | Jul 2026 | Cookiebot | 30 | 0.05% | 6 | | Aug 2026 | CookieYes | 22.2K | 36.6% | 1 | | Aug 2026 | iubenda | 18.1K | 29.9% | 2 | | Aug 2026 | Termly | 14.8K | 24.4% | 3 | | Aug 2026 | Osano | 5.4K | 8.9% | 4 | | Aug 2026 | OneTrust | 70 | 0.12% | 5 | | Aug 2026 | Cookiebot | 40 | 0.07% | 6 | | Sep 2026 | CookieYes | 22.2K | 35.8% | 1 | | Sep 2026 | iubenda | 22.2K | 35.8% | 2 | | Sep 2026 | Termly | 12.1K | 19.5% | 3 | | Sep 2026 | Osano | 5.4K | 8.7% | 4 | | Sep 2026 | Cookiebot | 40 | 0.06% | 5 | | Sep 2026 | OneTrust | 20 | 0.03% | 6 | ## What is being compared - **Cookiebot**: Measured on the search term “consent cookiebot”. - **CookieYes**: Measured on the search term “cookieyes”. - **iubenda**: Measured on the search term “iubenda”. - **OneTrust**: Measured on the search term “consent management onetrust”. - **Osano**: Measured on the search term “osano”. - **Termly**: Measured on the search term “termly”. - [Cookiebot](/demand/global-en/brands/cookiebot) - [CookieYes](/demand/global-en/brands/cookieyes) - [iubenda](/demand/global-en/brands/iubenda) - [OneTrust](/demand/global-en/brands/onetrust) - [Osano](/demand/global-en/brands/osano) - [Termly](/demand/global-en/brands/termly) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cookie consent and privacy tools worldwide? CookieYes and iubenda share the highest estimated Share of Search among cookie consent and privacy tools worldwide, at 35.8% in September 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Cookie consent and privacy tools: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cookie-consent-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cookie-consent-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.