---
title: "Cookie brands: Which brands are most popular in search?"
description: "Compare the cookie brands people search for. Share of Search among Oreo, Tim Tam, Chips Ahoy, Keebler, Walkers and Fox's, the cookie brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cookie-brands"
publisher: "Brandwave"
---

# Cookie brands: Which brands are most popular in search?

Compare the cookie brands people search for. Share of Search among Oreo, Tim Tam, Chips Ahoy, Keebler, Walkers and Fox's, the cookie brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cookie brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Oreo, 61.5%

## Which brand is most popular in search among cookie brands worldwide?

- In August 2026, Oreo was the most searched among cookie brands worldwide, with an estimated 823K branded searches and 61.5% estimated Share of Search within this set.
- Tim Tam is in 2nd place, 43.1 percentage points behind at 18.4% Share of Search.
- Across the 11 months ending August 2026, Oreo’s estimated Share of Search among cookie brands worldwide decreased from 63.4% to 61.5%.
- Across the 11 months ending August 2026, Tim Tam’s estimated Share of Search among cookie brands worldwide increased from 15.5% to 18.4%.
- Across the 11 months ending August 2026, Keebler’s estimated Share of Search among cookie brands worldwide increased from 2.1% to 3%.
- Across the 11 months ending August 2026, Walkers’ estimated Share of Search among cookie brands worldwide decreased from 3.8% to 3%.
- Across the 11 months ending August 2026, Fox's’ estimated Share of Search among cookie brands worldwide decreased from 2.5% to 1.7%.
- Across the 11 months ending August 2026, Oreo’s estimated Share of Search among cookie brands worldwide peaked at 65.2% in April 2026 and was lowest at 53% in December 2025.
- Across the 11 months ending August 2026, Tim Tam’s estimated Share of Search among cookie brands worldwide peaked at 21.9% in June 2026 and was lowest at 15.5% in October 2025.
- Across the 11 months ending August 2026, Chips Ahoy’s estimated Share of Search among cookie brands worldwide peaked at 14.2% in July 2026 and was lowest at 12% in June 2026.
- Across the 11 months ending August 2026, Keebler’s estimated Share of Search among cookie brands worldwide peaked at 3% in August 2026 and was lowest at 1.8% in April 2026.
- Across the 11 months ending August 2026, Walkers’ estimated Share of Search among cookie brands worldwide peaked at 8.7% in December 2025 and was lowest at 2.6% in April 2026.
- Across the 11 months ending August 2026, Fox's’ estimated Share of Search among cookie brands worldwide peaked at 3.9% in December 2025 and was lowest at 1.3% in June 2026.
- Across the 11 months ending August 2026, Keebler rose from 6th to 4th among cookie brands worldwide.
- Across the 11 months ending August 2026, Walkers fell from 4th to 5th among cookie brands worldwide.
- Across the 11 months ending August 2026, Fox's fell from 5th to 6th among cookie brands worldwide.
- Across the 11 months ending August 2026, Chips Ahoy held steady: its estimated Share of Search among cookie brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Oreo vs Tim Tam: compare search popularity](/demand/global-en/compare/oreo-vs-tim-tam): 61.5% against 18.4% Share of Search.
- [Oreo vs Chips Ahoy: compare search popularity](/demand/global-en/compare/chips-ahoy-vs-oreo): 61.5% against 12.3% Share of Search.
- [Oreo vs Keebler: compare search popularity](/demand/global-en/compare/keebler-vs-oreo): 61.5% against 3% Share of Search.
- [Oreo vs Walkers: compare search popularity](/demand/global-en/compare/oreo-vs-walkers): 61.5% against 3% Share of Search.
- [Tim Tam vs Chips Ahoy: compare search popularity](/demand/global-en/compare/chips-ahoy-vs-tim-tam): 18.4% against 12.3% Share of Search.
- [Tim Tam vs Keebler: compare search popularity](/demand/global-en/compare/keebler-vs-tim-tam): 18.4% against 3% Share of Search.
- [Tim Tam vs Walkers: compare search popularity](/demand/global-en/compare/tim-tam-vs-walkers): 18.4% against 3% Share of Search.
- [Chips Ahoy vs Keebler: compare search popularity](/demand/global-en/compare/chips-ahoy-vs-keebler): 12.3% against 3% Share of Search.
- [Chips Ahoy vs Walkers: compare search popularity](/demand/global-en/compare/chips-ahoy-vs-walkers): 12.3% against 3% Share of Search.
- [Keebler vs Walkers: compare search popularity](/demand/global-en/compare/keebler-vs-walkers): 3% Share of Search each.

## How did search popularity change for cookie brands worldwide in August 2026?

- In August 2026, Keebler overtook Walkers to rank 4th among cookie brands worldwide, at 3%.
- In August 2026, Oreo gained estimated Share of Search among cookie brands worldwide, from 57.8% to 61.5%.
- In August 2026, Tim Tam lost estimated Share of Search among cookie brands worldwide, from 21.1% to 18.4%.
- In August 2026, Chips Ahoy lost estimated Share of Search among cookie brands worldwide, from 14.2% to 12.3%.
- Estimated monthly branded searches for Fox's worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
- Estimated monthly branded searches for Walkers worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Oreo | 61.5% | 823K | +22.3% | Mondelēz International |
| 2 | Tim Tam | 18.4% | 246K | 0.0% | Tim Tam |
| 3 | Chips Ahoy | 12.3% | 165K | 0.0% | Chips Ahoy |
| 4 | Keebler | 3% | 40.5K | +82.4% | Keebler |
| 5 | Walkers | 3% | 40.5K | 0.0% | Walkers |
| 6 | Fox's | 1.7% | 22.2K | +22.7% | Fox's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Oreo | 823K | 63.4% | 1 |
| Oct 2025 | Tim Tam | 201K | 15.5% | 2 |
| Oct 2025 | Chips Ahoy | 165K | 12.7% | 3 |
| Oct 2025 | Walkers | 49.5K | 3.8% | 4 |
| Oct 2025 | Fox's | 33.1K | 2.5% | 5 |
| Oct 2025 | Keebler | 27.1K | 2.1% | 6 |
| Nov 2025 | Oreo | 673K | 55.5% | 1 |
| Nov 2025 | Tim Tam | 246K | 20.3% | 2 |
| Nov 2025 | Chips Ahoy | 165K | 13.6% | 3 |
| Nov 2025 | Walkers | 74K | 6.1% | 4 |
| Nov 2025 | Fox's | 33.1K | 2.7% | 5 |
| Nov 2025 | Keebler | 22.2K | 1.8% | 6 |
| Dec 2025 | Oreo | 673K | 53% | 1 |
| Dec 2025 | Tim Tam | 246K | 19.4% | 2 |
| Dec 2025 | Chips Ahoy | 165K | 13% | 3 |
| Dec 2025 | Walkers | 110K | 8.7% | 4 |
| Dec 2025 | Fox's | 49.5K | 3.9% | 5 |
| Dec 2025 | Keebler | 27.1K | 2.1% | 6 |
| Jan 2026 | Oreo | 823K | 61% | 1 |
| Jan 2026 | Tim Tam | 246K | 18.2% | 2 |
| Jan 2026 | Chips Ahoy | 165K | 12.2% | 3 |
| Jan 2026 | Walkers | 60.5K | 4.5% | 4 |
| Jan 2026 | Fox's | 27.1K | 2% | 5 |
| Jan 2026 | Keebler | 27.1K | 2% | 6 |
| Feb 2026 | Oreo | 673K | 57.1% | 1 |
| Feb 2026 | Tim Tam | 246K | 20.9% | 2 |
| Feb 2026 | Chips Ahoy | 165K | 14% | 3 |
| Feb 2026 | Walkers | 40.5K | 3.4% | 4 |
| Feb 2026 | Fox's | 27.1K | 2.3% | 5 |
| Feb 2026 | Keebler | 27.1K | 2.3% | 6 |
| Mar 2026 | Oreo | 823K | 61.9% | 1 |
| Mar 2026 | Tim Tam | 246K | 18.5% | 2 |
| Mar 2026 | Chips Ahoy | 165K | 12.4% | 3 |
| Mar 2026 | Walkers | 40.5K | 3% | 4 |
| Mar 2026 | Keebler | 33.1K | 2.5% | 5 |
| Mar 2026 | Fox's | 22.2K | 1.7% | 6 |
| Apr 2026 | Oreo | 823K | 65.2% | 1 |
| Apr 2026 | Tim Tam | 201K | 15.9% | 2 |
| Apr 2026 | Chips Ahoy | 165K | 13.1% | 3 |
| Apr 2026 | Walkers | 33.1K | 2.6% | 4 |
| Apr 2026 | Keebler | 22.2K | 1.8% | 5 |
| Apr 2026 | Fox's | 18.1K | 1.4% | 6 |
| May 2026 | Oreo | 823K | 64.6% | 1 |
| May 2026 | Tim Tam | 201K | 15.8% | 2 |
| May 2026 | Chips Ahoy | 165K | 12.9% | 3 |
| May 2026 | Walkers | 40.5K | 3.2% | 4 |
| May 2026 | Keebler | 27.1K | 2.1% | 5 |
| May 2026 | Fox's | 18.1K | 1.4% | 6 |
| Jun 2026 | Oreo | 823K | 59.9% | 1 |
| Jun 2026 | Tim Tam | 301K | 21.9% | 2 |
| Jun 2026 | Chips Ahoy | 165K | 12% | 3 |
| Jun 2026 | Walkers | 40.5K | 2.9% | 4 |
| Jun 2026 | Keebler | 27.1K | 2% | 5 |
| Jun 2026 | Fox's | 18.1K | 1.3% | 6 |
| Jul 2026 | Oreo | 673K | 57.8% | 1 |
| Jul 2026 | Tim Tam | 246K | 21.1% | 2 |
| Jul 2026 | Chips Ahoy | 165K | 14.2% | 3 |
| Jul 2026 | Walkers | 40.5K | 3.5% | 4 |
| Jul 2026 | Keebler | 22.2K | 1.9% | 5 |
| Jul 2026 | Fox's | 18.1K | 1.6% | 6 |
| Aug 2026 | Oreo | 823K | 61.5% | 1 |
| Aug 2026 | Tim Tam | 246K | 18.4% | 2 |
| Aug 2026 | Chips Ahoy | 165K | 12.3% | 3 |
| Aug 2026 | Keebler | 40.5K | 3% | 4 |
| Aug 2026 | Walkers | 40.5K | 3% | 5 |
| Aug 2026 | Fox's | 22.2K | 1.7% | 6 |
| Sep 2026 | Chips Ahoy | — | — | — |
| Sep 2026 | Fox's | — | — | — |
| Sep 2026 | Keebler | — | — | — |
| Sep 2026 | Oreo | — | — | — |
| Sep 2026 | Tim Tam | — | — | — |
| Sep 2026 | Walkers | — | — | — |

## What is being compared

- **Chips Ahoy**: Measured on the search term “chips ahoy”.
- **Fox's**: Measured on the search term “foxs biscuits”.
- **Keebler**: Measured on the search term “keebler cookies”.
- **Oreo**: Measured on the search term “oreo”.
- **Tim Tam**: Measured on the search term “tim tam”.
- **Walkers**: Measured on the search term “walkers shortbread”.

- [Chips Ahoy](/demand/global-en/brands/chips-ahoy)
- [Fox's](/demand/global-en/brands/foxs)
- [Keebler](/demand/global-en/brands/keebler)
- [Oreo](/demand/global-en/brands/oreo)
- [Tim Tam](/demand/global-en/brands/tim-tam)
- [Walkers](/demand/global-en/brands/walkers)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cookie brands worldwide?

In August 2026, Oreo was the most searched among cookie brands worldwide, with an estimated 823K branded searches and 61.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cookie brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cookie-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cookie-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.