---
title: "Conversational AI platforms: Which brands are most popular in search?"
description: "Compare the platforms used to automate customer conversations. Share of Search among Ultimate, Forethought, Yellow.ai, Netomi and Ada, the conversational AI platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/conversational-ai-platforms"
publisher: "Brandwave"
---

# Conversational AI platforms: Which brands are most popular in search?

Compare the platforms used to automate customer conversations. Share of Search among Ultimate, Forethought, Yellow.ai, Netomi and Ada, the conversational AI platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Conversational AI platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ultimate, 91.1%

## Which brand is most popular in search among conversational AI platforms worldwide?

- In August 2026, Ultimate was the most searched among conversational AI platforms worldwide, with an estimated 368K branded searches and 91.1% estimated Share of Search within this set.
- Forethought is in 2nd place, 87.1 percentage points behind at 4.1% Share of Search.
- Across the 11 months ending August 2026, Ultimate’s estimated Share of Search among conversational AI platforms worldwide increased from 89.7% to 91.1%.
- Across the 11 months ending August 2026, Forethought’s estimated Share of Search among conversational AI platforms worldwide decreased from 6.1% to 4.1%.
- Across the 11 months ending August 2026, Netomi’s estimated Share of Search among conversational AI platforms worldwide increased from 0.86% to 1.6%.
- Across the 11 months ending August 2026, Ultimate’s estimated Share of Search among conversational AI platforms worldwide peaked at 92.1% in June 2026 and was lowest at 86.3% in March 2026.
- Across the 11 months ending August 2026, Forethought’s estimated Share of Search among conversational AI platforms worldwide peaked at 9% in March 2026 and was lowest at 3.5% in June 2026.
- Across the 11 months ending August 2026, Netomi’s estimated Share of Search among conversational AI platforms worldwide peaked at 2.4% in July 2026 and was lowest at 0.86% in October 2025.
- Across the 11 months ending August 2026, Yellow.ai and Ada held steady: their estimated Share of Search among conversational AI platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Ultimate vs Forethought: compare search popularity](/demand/global-en/compare/forethought-vs-ultimate-ai): 91.1% against 4.1% Share of Search.
- [Ultimate vs Yellow.ai: compare search popularity](/demand/global-en/compare/ultimate-ai-vs-yellow-ai): 91.1% against 3% Share of Search.
- [Forethought vs Yellow.ai: compare search popularity](/demand/global-en/compare/forethought-vs-yellow-ai): 4.1% against 3% Share of Search.

## How did search popularity change for conversational AI platforms worldwide in August 2026?

- In August 2026, Ultimate gained estimated Share of Search among conversational AI platforms worldwide, from 90.2% to 91.1%.
- In August 2026, Netomi lost estimated Share of Search among conversational AI platforms worldwide, from 2.4% to 1.6%.
- Yellow.ai’s estimated Share of Search among conversational AI platforms worldwide has gained ground for 3 months in a row, from 2% to 3% in August 2026.
- Estimated monthly branded searches for Ada worldwide fell 44.6% over 11 measured months, from 1.3K to 720 in August 2026.
- Estimated monthly branded searches for Forethought worldwide fell 20% over 11 measured months, from 20.5K to 16.4K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ultimate | 91.1% | 368K | +22.3% | Ultimate |
| 2 | Forethought | 4.1% | 16.4K | +19.7% | Forethought |
| 3 | Yellow.ai | 3% | 12.1K | +22.2% | Yellow.ai |
| 4 | Netomi | 1.6% | 6.6K | -18.5% | Netomi |
| 5 | Ada | 0.18% | 720 | -28.0% | Ada |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ultimate | 301K | 89.7% | 1 |
| Oct 2025 | Forethought | 20.5K | 6.1% | 2 |
| Oct 2025 | Yellow.ai | 9.9K | 2.9% | 3 |
| Oct 2025 | Netomi | 2.9K | 0.86% | 4 |
| Oct 2025 | Ada | 1.3K | 0.39% | 5 |
| Nov 2025 | Ultimate | 301K | 89.2% | 1 |
| Nov 2025 | Forethought | 20K | 5.9% | 2 |
| Nov 2025 | Yellow.ai | 9.9K | 2.9% | 3 |
| Nov 2025 | Netomi | 5.4K | 1.6% | 4 |
| Nov 2025 | Ada | 1K | 0.3% | 5 |
| Dec 2025 | Ultimate | 301K | 90.5% | 1 |
| Dec 2025 | Forethought | 16.4K | 4.9% | 2 |
| Dec 2025 | Yellow.ai | 9.9K | 3% | 3 |
| Dec 2025 | Netomi | 4.4K | 1.3% | 4 |
| Dec 2025 | Ada | 720 | 0.22% | 5 |
| Jan 2026 | Ultimate | 368K | 90.8% | 1 |
| Jan 2026 | Forethought | 20K | 4.9% | 2 |
| Jan 2026 | Yellow.ai | 12.1K | 3% | 3 |
| Jan 2026 | Netomi | 4.4K | 1.1% | 4 |
| Jan 2026 | Ada | 1K | 0.25% | 5 |
| Feb 2026 | Ultimate | 301K | 89.2% | 1 |
| Feb 2026 | Forethought | 20K | 5.9% | 2 |
| Feb 2026 | Yellow.ai | 9.9K | 2.9% | 3 |
| Feb 2026 | Netomi | 5.4K | 1.6% | 4 |
| Feb 2026 | Ada | 1K | 0.3% | 5 |
| Mar 2026 | Ultimate | 301K | 86.3% | 1 |
| Mar 2026 | Forethought | 31.5K | 9% | 2 |
| Mar 2026 | Yellow.ai | 9.9K | 2.8% | 3 |
| Mar 2026 | Netomi | 5.4K | 1.5% | 4 |
| Mar 2026 | Ada | 1K | 0.29% | 5 |
| Apr 2026 | Ultimate | 368K | 90.6% | 1 |
| Apr 2026 | Forethought | 20.5K | 5% | 2 |
| Apr 2026 | Yellow.ai | 9.9K | 2.4% | 3 |
| Apr 2026 | Netomi | 6.6K | 1.6% | 4 |
| Apr 2026 | Ada | 1K | 0.25% | 5 |
| May 2026 | Ultimate | 368K | 91.6% | 1 |
| May 2026 | Forethought | 16.7K | 4.2% | 2 |
| May 2026 | Netomi | 8.1K | 2% | 3 |
| May 2026 | Yellow.ai | 8.1K | 2% | 4 |
| May 2026 | Ada | 1K | 0.25% | 5 |
| Jun 2026 | Ultimate | 368K | 92.1% | 1 |
| Jun 2026 | Forethought | 14K | 3.5% | 2 |
| Jun 2026 | Yellow.ai | 9.9K | 2.5% | 3 |
| Jun 2026 | Netomi | 6.6K | 1.7% | 4 |
| Jun 2026 | Ada | 880 | 0.22% | 5 |
| Jul 2026 | Ultimate | 301K | 90.2% | 1 |
| Jul 2026 | Forethought | 13.7K | 4.1% | 2 |
| Jul 2026 | Yellow.ai | 9.9K | 3% | 3 |
| Jul 2026 | Netomi | 8.1K | 2.4% | 4 |
| Jul 2026 | Ada | 1K | 0.3% | 5 |
| Aug 2026 | Ultimate | 368K | 91.1% | 1 |
| Aug 2026 | Forethought | 16.4K | 4.1% | 2 |
| Aug 2026 | Yellow.ai | 12.1K | 3% | 3 |
| Aug 2026 | Netomi | 6.6K | 1.6% | 4 |
| Aug 2026 | Ada | 720 | 0.18% | 5 |
| Sep 2026 | Ada | — | — | — |
| Sep 2026 | Forethought | — | — | — |
| Sep 2026 | Netomi | — | — | — |
| Sep 2026 | Ultimate | — | — | — |
| Sep 2026 | Yellow.ai | — | — | — |

## What is being compared

- **Ada**: Measured on the search term “ada cx”.
- **Forethought**: Measured on the search terms “forethought” and “forethought ai”, summed into one figure.
- **Netomi**: Measured on the search term “netomi”.
- **Ultimate**: Measured on the search term “ultimate”.
- **Yellow.ai**: Measured on the search term “yellow ai”.

- [Ada](/demand/global-en/brands/ada)
- [Forethought](/demand/global-en/brands/forethought)
- [Netomi](/demand/global-en/brands/netomi)
- [Ultimate](/demand/global-en/brands/ultimate-ai)
- [Yellow.ai](/demand/global-en/brands/yellow-ai)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among conversational AI platforms worldwide?

In August 2026, Ultimate was the most searched among conversational AI platforms worldwide, with an estimated 368K branded searches and 91.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Conversational AI platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/conversational-ai-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/conversational-ai-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.