---
title: "Conversation intelligence platforms: Which brands are most popular in search?"
description: "Compare the platforms that analyse sales calls. Share of Search among Refract, Avoma, Gong, Chorus and Jiminny, the conversation intelligence platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/conversation-intelligence-platforms"
publisher: "Brandwave"
---

# Conversation intelligence platforms: Which brands are most popular in search?

Compare the platforms that analyse sales calls. Share of Search among Refract, Avoma, Gong, Chorus and Jiminny, the conversation intelligence platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Conversation intelligence platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Refract, 50.1%

## Which brand is most popular in search among conversation intelligence platforms worldwide?

- In August 2026, Refract was the most searched among conversation intelligence platforms worldwide, with an estimated 22.2K branded searches and 50.1% estimated Share of Search within this set.
- Avoma is in 2nd place, 26.7 percentage points behind at 23.4% Share of Search.
- Across the 11 months ending August 2026, Refract’s estimated Share of Search among conversation intelligence platforms worldwide increased from 43.8% to 50.1%.
- Across the 11 months ending August 2026, Avoma’s estimated Share of Search among conversation intelligence platforms worldwide decreased from 25.3% to 23.4%.
- Across the 11 months ending August 2026, Gong’s estimated Share of Search among conversation intelligence platforms worldwide decreased from 18.1% to 17%.
- Across the 11 months ending August 2026, Chorus’ estimated Share of Search among conversation intelligence platforms worldwide decreased from 9.7% to 6.4%.
- Across the 11 months ending August 2026, Refract’s estimated Share of Search among conversation intelligence platforms worldwide peaked at 77.8% in July 2026 and was lowest at 38.2% in June 2026.
- Across the 11 months ending August 2026, Avoma’s estimated Share of Search among conversation intelligence platforms worldwide peaked at 31% in January 2026 and was lowest at 8.9% in July 2026.
- Across the 11 months ending August 2026, Gong’s estimated Share of Search among conversation intelligence platforms worldwide peaked at 27.8% in June 2026 and was lowest at 9.4% in July 2026.
- Across the 11 months ending August 2026, Chorus’ estimated Share of Search among conversation intelligence platforms worldwide peaked at 9.7% in October 2025 and was lowest at 2.4% in July 2026.
- Across the 11 months ending August 2026, Jiminny’s estimated Share of Search among conversation intelligence platforms worldwide peaked at 4% in December 2025 and was lowest at 1.4% in July 2026.
- Across the 11 months ending August 2026, Jiminny held steady: its estimated Share of Search among conversation intelligence platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Refract vs Avoma: compare search popularity](/demand/global-en/compare/avoma-vs-refract): 50.1% against 23.4% Share of Search.
- [Refract vs Gong: compare search popularity](/demand/global-en/compare/gong-vs-refract): 50.1% against 17% Share of Search.
- [Refract vs Chorus: compare search popularity](/demand/global-en/compare/chorus-vs-refract): 50.1% against 6.4% Share of Search.
- [Refract vs Jiminny: compare search popularity](/demand/global-en/compare/jiminny-vs-refract): 50.1% against 3.1% Share of Search.
- [Avoma vs Gong: compare search popularity](/demand/global-en/compare/avoma-vs-gong): 23.4% against 17% Share of Search.
- [Avoma vs Chorus: compare search popularity](/demand/global-en/compare/avoma-vs-chorus): 23.4% against 6.4% Share of Search.
- [Avoma vs Jiminny: compare search popularity](/demand/global-en/compare/avoma-vs-jiminny): 23.4% against 3.1% Share of Search.
- [Gong vs Chorus: compare search popularity](/demand/global-en/compare/chorus-vs-gong): 17% against 6.4% Share of Search.
- [Gong vs Jiminny: compare search popularity](/demand/global-en/compare/gong-vs-jiminny): 17% against 3.1% Share of Search.
- [Chorus vs Jiminny: compare search popularity](/demand/global-en/compare/chorus-vs-jiminny): 6.4% against 3.1% Share of Search.

## How did search popularity change for conversation intelligence platforms worldwide in August 2026?

- In August 2026, Avoma overtook Gong to rank 2nd among conversation intelligence platforms worldwide, at 23.4%.
- In August 2026, Gong gained estimated Share of Search among conversation intelligence platforms worldwide, from 9.4% to 17%.
- In August 2026, Chorus gained estimated Share of Search among conversation intelligence platforms worldwide, from 2.4% to 6.4%.
- In August 2026, Jiminny gained estimated Share of Search among conversation intelligence platforms worldwide, from 1.4% to 3.1%.
- In August 2026, Refract lost estimated Share of Search among conversation intelligence platforms worldwide, from 77.8% to 50.1%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Refract | 50.1% | 22.2K | -75.5% | Refract |
| 2 | Avoma | 23.4% | 10.3K | 0.0% | Avoma |
| 3 | Gong | 17% | 7.5K | -30.9% | Gong |
| 4 | Chorus | 6.4% | 2.8K | 0.0% | ZoomInfo |
| 5 | Jiminny | 3.1% | 1.4K | -16.5% | Jiminny |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Refract | 22.2K | 43.8% | 1 |
| Oct 2025 | Avoma | 12.8K | 25.3% | 2 |
| Oct 2025 | Gong | 9.2K | 18.1% | 3 |
| Oct 2025 | Chorus | 4.9K | 9.7% | 4 |
| Oct 2025 | Jiminny | 1.6K | 3.3% | 5 |
| Nov 2025 | Refract | 18.1K | 41.7% | 1 |
| Nov 2025 | Avoma | 10.5K | 24.2% | 2 |
| Nov 2025 | Gong | 9.1K | 21% | 3 |
| Nov 2025 | Chorus | 4K | 9.2% | 4 |
| Nov 2025 | Jiminny | 1.7K | 3.8% | 5 |
| Dec 2025 | Refract | 18.1K | 44.1% | 1 |
| Dec 2025 | Avoma | 10.4K | 25.4% | 2 |
| Dec 2025 | Gong | 7.5K | 18.3% | 3 |
| Dec 2025 | Chorus | 3.3K | 8.1% | 4 |
| Dec 2025 | Jiminny | 1.6K | 4% | 5 |
| Jan 2026 | Refract | 22.2K | 44.1% | 1 |
| Jan 2026 | Avoma | 15.6K | 31% | 2 |
| Jan 2026 | Gong | 6.5K | 12.9% | 3 |
| Jan 2026 | Chorus | 4K | 8.1% | 4 |
| Jan 2026 | Jiminny | 1.9K | 3.9% | 5 |
| Feb 2026 | Refract | 22.2K | 45.6% | 1 |
| Feb 2026 | Avoma | 12.9K | 26.5% | 2 |
| Feb 2026 | Gong | 7.8K | 16.1% | 3 |
| Feb 2026 | Chorus | 4.1K | 8.4% | 4 |
| Feb 2026 | Jiminny | 1.6K | 3.4% | 5 |
| Mar 2026 | Refract | 22.2K | 41% | 1 |
| Mar 2026 | Gong | 13.3K | 24.6% | 2 |
| Mar 2026 | Avoma | 12.9K | 23.8% | 3 |
| Mar 2026 | Chorus | 4.1K | 7.6% | 4 |
| Mar 2026 | Jiminny | 1.6K | 3% | 5 |
| Apr 2026 | Refract | 22.2K | 41.2% | 1 |
| Apr 2026 | Gong | 13.3K | 24.6% | 2 |
| Apr 2026 | Avoma | 12.8K | 23.7% | 3 |
| Apr 2026 | Chorus | 4K | 7.5% | 4 |
| Apr 2026 | Jiminny | 1.6K | 3% | 5 |
| May 2026 | Refract | 22.2K | 45.1% | 1 |
| May 2026 | Gong | 11K | 22.3% | 2 |
| May 2026 | Avoma | 10.4K | 21.2% | 3 |
| May 2026 | Chorus | 4K | 8.1% | 4 |
| May 2026 | Jiminny | 1.6K | 3.3% | 5 |
| Jun 2026 | Refract | 18.1K | 38.2% | 1 |
| Jun 2026 | Gong | 13.2K | 27.8% | 2 |
| Jun 2026 | Avoma | 10.5K | 22.1% | 3 |
| Jun 2026 | Chorus | 4K | 8.5% | 4 |
| Jun 2026 | Jiminny | 1.6K | 3.5% | 5 |
| Jul 2026 | Refract | 90.5K | 77.8% | 1 |
| Jul 2026 | Gong | 10.9K | 9.4% | 2 |
| Jul 2026 | Avoma | 10.3K | 8.9% | 3 |
| Jul 2026 | Chorus | 2.8K | 2.4% | 4 |
| Jul 2026 | Jiminny | 1.6K | 1.4% | 5 |
| Aug 2026 | Refract | 22.2K | 50.1% | 1 |
| Aug 2026 | Avoma | 10.3K | 23.4% | 2 |
| Aug 2026 | Gong | 7.5K | 17% | 3 |
| Aug 2026 | Chorus | 2.8K | 6.4% | 4 |
| Aug 2026 | Jiminny | 1.4K | 3.1% | 5 |
| Sep 2026 | Avoma | — | — | — |
| Sep 2026 | Chorus | — | — | — |
| Sep 2026 | Gong | — | — | — |
| Sep 2026 | Jiminny | — | — | — |
| Sep 2026 | Refract | — | — | — |

## What is being compared

- **Avoma**: Measured on the search terms “Avoma”, “avoma ai”, “avoma ai meeting assistant”, “avoma app”, “avoma com”, “avoma meeting assistant”, “avoma pricing” and “avoma software”, summed into one figure.
- **Chorus**: Measured on the search terms “chorus conversation intelligence”, “chorus zoominfo”, “chorus.ai” and “zoominfo chorus”, summed into one figure.
- **Gong**: Measured on the search terms “gong io”, “gong revenue intelligence”, “gong sales” and “gong sales software”, summed into one figure.
- **Jiminny**: Measured on the search terms “jiminny”, “jiminny app”, “jiminny com”, “jiminny sales” and “jiminny software”, summed into one figure.
- **Refract**: Measured on the search term “refract”.

- [Avoma](/demand/global-en/brands/avoma)
- [Chorus](/demand/global-en/brands/chorus)
- [Gong](/demand/global-en/brands/gong)
- [Jiminny](/demand/global-en/brands/jiminny)
- [Refract](/demand/global-en/brands/refract)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among conversation intelligence platforms worldwide?

In August 2026, Refract was the most searched among conversation intelligence platforms worldwide, with an estimated 22.2K branded searches and 50.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Conversation intelligence platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/conversation-intelligence-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/conversation-intelligence-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.