--- title: "NYX Professional Makeup vs Rare Beauty: Which is searched more?" description: "Is NYX Professional Makeup or Rare Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Contour stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/contour-stick-brands/compare/nyx-professional-makeup-vs-rare-beauty" publisher: "Brandwave" --- # NYX Professional Makeup vs Rare Beauty: Which is searched more? Is NYX Professional Makeup or Rare Beauty more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Contour stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NYX Professional Makeup and Rare Beauty - **Competitive set**: Contour stick brands - **Market**: Global - **Month measured**: Sep 2026 - **NYX Professional Makeup Share of Search**: 5.5% - **Rare Beauty Share of Search**: 2% ## Is NYX Professional Makeup or Rare Beauty more popular in search? - In September 2026, NYX Professional Makeup had more branded searches than Rare Beauty among contour stick brands worldwide. NYX Professional Makeup had about 14,800 branded searches, while Rare Beauty had 5,400. NYX Professional Makeup made up 5.5% of all contour stick brand searches we track, and Rare Beauty accounted for 2%. - The lead changed hands 2 times in the 12 months ending September 2026: Rare Beauty took it in November 2025, NYX Professional Makeup took it in January 2026. - Across the 12 months ending September 2026, NYX Professional Makeup’s share of searches among contour stick brands worldwide moved from 4.5% to 5.5%, and its estimated monthly branded searches moved from 12.1K to 14.8K. - Across the 12 months ending September 2026, Rare Beauty’s share of searches among contour stick brands worldwide moved from 4.5% to 2%, and its estimated monthly branded searches moved from 12.1K to 5.4K. ## Top contour stick brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, NYX Professional Makeup was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rare Beauty did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NYX Professional Makeup | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Milk Makeup | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Fenty Beauty | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Westman Atelier | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Makeup by Mario | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | LYS Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dior | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Morphe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rare Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about contour stick brands - Asked ChatGPT "Which contour stick brand should I buy?": 1. NYX Professional Makeup, 2. Fenty Beauty, 3. Westman Atelier - Asked ChatGPT "What are the best contour stick brands?": 1. Makeup by Mario, 2. Fenty Beauty, 3. Westman Atelier, 4. NYX Professional Makeup, 5. Milk Makeup - Asked ChatGPT "What's the best contour stick brand for everyday makeup?": 1. Milk Makeup, 2. NYX Professional Makeup, 3. Fenty Beauty, 4. Westman Atelier - Searched Google, AI Overview "contour stick": 1. Milk Makeup, 2. Fenty Beauty - Searched Google, AI Overview "cream contour stick": 1. Milk Makeup, 2. NYX Professional Makeup Not named in any answer: LYS Beauty, Dior, Morphe and Rare Beauty. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for contour stick brands worldwide in September 2026? - In September 2026, NYX Professional Makeup lost share of searches among contour stick brands worldwide, from 6.3% to 5.5%. - Estimated monthly branded searches for Rare Beauty worldwide fell 55.4% over 12 measured months, from 12.1K to 5.4K in September 2026. ## Month by month | Month | NYX Professional Makeup estimated searches | NYX Professional Makeup Share of Search | NYX Professional Makeup rank | Rare Beauty estimated searches | Rare Beauty Share of Search | Rare Beauty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.1K | 4.5% | 4 | 12.1K | 4.5% | 5 | | Nov 2025 | 9.9K | 2.9% | 7 | 18.1K | 5.4% | 4 | | Dec 2025 | 12.1K | 3.9% | 5 | 14.8K | 4.8% | 4 | | Jan 2026 | 12.1K | 4.2% | 4 | 9.9K | 3.4% | 7 | | Feb 2026 | 12.1K | 4.5% | 4 | 8.1K | 3% | 7 | | Mar 2026 | 14.8K | 4.8% | 4 | 8.1K | 2.6% | 7 | | Apr 2026 | 12.1K | 4.1% | 4 | 6.6K | 2.2% | 7 | | May 2026 | 12.1K | 4.9% | 4 | 6.6K | 2.7% | 7 | | Jun 2026 | 12.1K | 5.7% | 4 | 5.4K | 2.6% | 7 | | Jul 2026 | 14.8K | 5.9% | 4 | 5.4K | 2.1% | 8 | | Aug 2026 | 18.1K | 6.3% | 4 | 6.6K | 2.3% | 8 | | Sep 2026 | 14.8K | 5.5% | 4 | 5.4K | 2% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using NYX Professional Makeup’s and Rare Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NYX Professional Makeup**: Measured on the search terms “nyx professional makeup contour stick” and “nyx wonder stick”, summed into one figure. - **Rare Beauty**: Measured on the search term “rare beauty contour stick”. - [NYX Professional Makeup profile](/demand/global-en/brands/nyx-professional-makeup) - [Rare Beauty profile](/demand/global-en/brands/rare-beauty) - [All contour stick brands worldwide](/demand/global-en/categories/contour-stick-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NYX Professional Makeup or Rare Beauty more popular in search? In September 2026, NYX Professional Makeup had more branded searches than Rare Beauty among contour stick brands worldwide. NYX Professional Makeup had about 14,800 branded searches, while Rare Beauty had 5,400. NYX Professional Makeup made up 5.5% of all contour stick brand searches we track, and Rare Beauty accounted for 2%. ## Cite this page Brandwave. "NYX Professional Makeup vs Rare Beauty: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/contour-stick-brands/compare/nyx-professional-makeup-vs-rare-beauty This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/contour-stick-brands/compare/nyx-professional-makeup-vs-rare-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.