---
title: "Milk Makeup vs Rare Beauty: Which is searched more?"
description: "Which is more popular in search, Milk Makeup or Rare Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Contour stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/contour-stick-brands/compare/milk-makeup-vs-rare-beauty"
publisher: "Brandwave"
---

# Milk Makeup vs Rare Beauty: Which is searched more?

Which is more popular in search, Milk Makeup or Rare Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Contour stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Milk Makeup and Rare Beauty
- **Competitive set**: Contour stick brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Milk Makeup Share of Search**: 5.9%
- **Rare Beauty Share of Search**: 65.1%

## Which is more popular in search, Milk Makeup or Rare Beauty?

- In September 2026, Rare Beauty had more branded searches than Milk Makeup among contour stick brands worldwide. Rare Beauty was estimated to have 550K branded searches compared to Milk Makeup’s 49.5K, and held a 65.1% Share of Search versus Milk Makeup’s 5.9%.
- Rare Beauty was ahead of Milk Makeup in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Milk Makeup’s estimated Share of Search among contour stick brands worldwide moved from 6.5% to 5.9%, and its estimated monthly branded searches moved from 74K to 49.5K.
- Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among contour stick brands worldwide moved from 72% to 65.1%, and its estimated monthly branded searches moved from 823K to 550K.

## How did search popularity change for contour stick brands worldwide in September 2026?

- In September 2026, Rare Beauty gained estimated Share of Search among contour stick brands worldwide, from 64.2% to 65.1%.
- In September 2026, Milk Makeup lost estimated Share of Search among contour stick brands worldwide, from 7.1% to 5.9%.

## Month by month

| Month | Milk Makeup estimated searches | Milk Makeup Share of Search | Milk Makeup rank | Rare Beauty estimated searches | Rare Beauty Share of Search | Rare Beauty rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 6.5% | 3 | 823K | 72% | 1 |
| Nov 2025 | 90.5K | 5.1% | 3 | 1.2M | 69.3% | 1 |
| Dec 2025 | 90.5K | 6.5% | 3 | 1M | 71.9% | 1 |
| Jan 2026 | 74K | 6.5% | 3 | 823K | 72% | 1 |
| Feb 2026 | 74K | 7.8% | 3 | 673K | 71% | 1 |
| Mar 2026 | 74K | 7.1% | 3 | 673K | 64.2% | 1 |
| Apr 2026 | 74K | 7.5% | 3 | 673K | 67.8% | 1 |
| May 2026 | 60.5K | 7.1% | 3 | 550K | 64.2% | 1 |
| Jun 2026 | 49.5K | 7.1% | 3 | 450K | 64.2% | 1 |
| Jul 2026 | 60.5K | 6.5% | 3 | 673K | 72% | 1 |
| Aug 2026 | 60.5K | 7.1% | 3 | 550K | 64.2% | 1 |
| Sep 2026 | 49.5K | 5.9% | 3 | 550K | 65.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Milk Makeup’s and Rare Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Milk Makeup**: Measured on the search term “milk makeup”.
- **Rare Beauty**: Measured on the search term “rare beauty”.

- [Milk Makeup profile](/demand/global-en/brands/milk-makeup)
- [Rare Beauty profile](/demand/global-en/brands/rare-beauty)
- [All contour stick brands worldwide](/demand/global-en/categories/contour-stick-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Milk Makeup or Rare Beauty?

In September 2026, Rare Beauty had more branded searches than Milk Makeup among contour stick brands worldwide. Rare Beauty was estimated to have 550K branded searches compared to Milk Makeup’s 49.5K, and held a 65.1% Share of Search versus Milk Makeup’s 5.9%.

## Cite this page

Brandwave. "Milk Makeup vs Rare Beauty: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/contour-stick-brands/compare/milk-makeup-vs-rare-beauty

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/contour-stick-brands/compare/milk-makeup-vs-rare-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.