---
title: "Milk Makeup vs NYX Professional Makeup: Which is searched more?"
description: "Is Milk Makeup or NYX Professional Makeup more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Contour stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/contour-stick-brands/compare/milk-makeup-vs-nyx-professional-makeup"
publisher: "Brandwave"
---

# Milk Makeup vs NYX Professional Makeup: Which is searched more?

Is Milk Makeup or NYX Professional Makeup more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Contour stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Milk Makeup and NYX Professional Makeup
- **Competitive set**: Contour stick brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Milk Makeup Share of Search**: 2.9%
- **NYX Professional Makeup Share of Search**: 38.1%

## Is Milk Makeup or NYX Professional Makeup more popular in search?

- In September 2026, NYX Professional Makeup had more branded searches than Milk Makeup among contour stick brands worldwide. NYX Professional Makeup had about 640,000 branded searches, while Milk Makeup had 49,500. NYX Professional Makeup made up 38.1% of all contour stick brand searches we track, and Milk Makeup accounted for 2.9%.
- NYX Professional Makeup was ahead of Milk Makeup in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Milk Makeup’s share of searches among contour stick brands worldwide moved from 3.6% to 2.9%, and its estimated monthly branded searches moved from 74K to 49.5K.
- Across the 12 months ending September 2026, NYX Professional Makeup’s share of searches among contour stick brands worldwide moved from 36.8% to 38.1%, and its estimated monthly branded searches moved from 764K to 640K.

## Top contour stick brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milk Makeup was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. NYX Professional Makeup was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Milk Makeup and NYX Professional Makeup were each listed first in two of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| NYX Professional Makeup | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Milk Makeup | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Fenty Beauty | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Westman Atelier | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Makeup by Mario | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Rare Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LYS Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dior | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Morphe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about contour stick brands

- Asked ChatGPT "Which contour stick brand should I buy?": 1. NYX Professional Makeup, 2. Fenty Beauty, 3. Westman Atelier
- Asked ChatGPT "What are the best contour stick brands?": 1. Makeup by Mario, 2. Fenty Beauty, 3. Westman Atelier, 4. NYX Professional Makeup, 5. Milk Makeup
- Asked ChatGPT "What's the best contour stick brand for everyday makeup?": 1. Milk Makeup, 2. NYX Professional Makeup, 3. Fenty Beauty, 4. Westman Atelier
- Searched Google, AI Overview "contour stick": 1. Milk Makeup, 2. Fenty Beauty
- Searched Google, AI Overview "cream contour stick": 1. Milk Makeup, 2. NYX Professional Makeup

Not named in any answer: Rare Beauty, LYS Beauty, Dior and Morphe.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for contour stick brands worldwide in September 2026?

- In September 2026, NYX Professional Makeup lost share of searches among contour stick brands worldwide, from 42.2% to 38.1%.
- Estimated monthly branded searches for Milk Makeup worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

## Month by month

| Month | Milk Makeup estimated searches | Milk Makeup Share of Search | Milk Makeup rank | NYX Professional Makeup estimated searches | NYX Professional Makeup Share of Search | NYX Professional Makeup rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 74K | 3.6% | 5 | 764K | 36.8% | 2 |
| Nov 2025 | 90.5K | 2.9% | 5 | 1.1M | 35.9% | 2 |
| Dec 2025 | 90.5K | 3.6% | 5 | 927K | 37.1% | 2 |
| Jan 2026 | 74K | 3.3% | 5 | 924K | 41% | 1 |
| Feb 2026 | 74K | 3.9% | 5 | 760K | 40.4% | 1 |
| Mar 2026 | 74K | 3.7% | 5 | 766K | 38% | 1 |
| Apr 2026 | 74K | 3.8% | 5 | 760K | 39% | 1 |
| May 2026 | 60.5K | 3.4% | 5 | 760K | 42.7% | 1 |
| Jun 2026 | 49.5K | 3.1% | 5 | 758K | 47.4% | 1 |
| Jul 2026 | 60.5K | 3.2% | 5 | 763K | 40.9% | 1 |
| Aug 2026 | 60.5K | 3.3% | 5 | 766K | 42.2% | 1 |
| Sep 2026 | 49.5K | 2.9% | 5 | 640K | 38.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Milk Makeup’s and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Milk Makeup**: Measured on the search term “milk makeup”.
- **NYX Professional Makeup**: Measured on the search terms “nyx”, “nyx makeup”, “nyx professional makeup” and “nyx wonder stick”, summed into one figure.

- [Milk Makeup profile](/demand/global-en/brands/milk-makeup)
- [NYX Professional Makeup profile](/demand/global-en/brands/nyx-professional-makeup)
- [All contour stick brands worldwide](/demand/global-en/categories/contour-stick-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Milk Makeup or NYX Professional Makeup more popular in search?

In September 2026, NYX Professional Makeup had more branded searches than Milk Makeup among contour stick brands worldwide. NYX Professional Makeup had about 640,000 branded searches, while Milk Makeup had 49,500. NYX Professional Makeup made up 38.1% of all contour stick brand searches we track, and Milk Makeup accounted for 2.9%.

## Cite this page

Brandwave. "Milk Makeup vs NYX Professional Makeup: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/contour-stick-brands/compare/milk-makeup-vs-nyx-professional-makeup

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/contour-stick-brands/compare/milk-makeup-vs-nyx-professional-makeup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.