--- title: "Milk Makeup vs Morphe: Which is searched more?" description: "Is Milk Makeup or Morphe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Contour stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/contour-stick-brands/compare/milk-makeup-vs-morphe" publisher: "Brandwave" --- # Milk Makeup vs Morphe: Which is searched more? Is Milk Makeup or Morphe more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Contour stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Milk Makeup and Morphe - **Competitive set**: Contour stick brands - **Market**: Global - **Month measured**: Sep 2026 - **Milk Makeup Share of Search**: 2.9% - **Morphe Share of Search**: 0.39% ## Is Milk Makeup or Morphe more popular in search? - In September 2026, Milk Makeup had more branded searches than Morphe among contour stick brands worldwide. Milk Makeup had about 49,500 branded searches, while Morphe had 6,600. Milk Makeup made up 2.9% of all contour stick brand searches we track, and Morphe accounted for 0.39%. - Milk Makeup was ahead of Morphe in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Milk Makeup’s share of searches among contour stick brands worldwide moved from 3.6% to 2.9%, and its estimated monthly branded searches moved from 74K to 49.5K. - Across the 12 months ending September 2026, Morphe’s share of searches among contour stick brands worldwide moved from 0.32% to 0.39%, and its estimated monthly branded searches held steady at 6.6K. ## Top contour stick brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Milk Makeup was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Morphe did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NYX Professional Makeup | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Milk Makeup | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Fenty Beauty | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Westman Atelier | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Makeup by Mario | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Rare Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LYS Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dior | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Morphe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about contour stick brands - Asked ChatGPT "Which contour stick brand should I buy?": 1. NYX Professional Makeup, 2. Fenty Beauty, 3. Westman Atelier - Asked ChatGPT "What are the best contour stick brands?": 1. Makeup by Mario, 2. Fenty Beauty, 3. Westman Atelier, 4. NYX Professional Makeup, 5. Milk Makeup - Asked ChatGPT "What's the best contour stick brand for everyday makeup?": 1. Milk Makeup, 2. NYX Professional Makeup, 3. Fenty Beauty, 4. Westman Atelier - Searched Google, AI Overview "contour stick": 1. Milk Makeup, 2. Fenty Beauty - Searched Google, AI Overview "cream contour stick": 1. Milk Makeup, 2. NYX Professional Makeup Not named in any answer: Rare Beauty, LYS Beauty, Dior and Morphe. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for contour stick brands worldwide in September 2026? - Estimated monthly branded searches for Milk Makeup worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026. ## Month by month | Month | Milk Makeup estimated searches | Milk Makeup Share of Search | Milk Makeup rank | Morphe estimated searches | Morphe Share of Search | Morphe rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74K | 3.6% | 5 | 6.6K | 0.32% | 9 | | Nov 2025 | 90.5K | 2.9% | 5 | 5.4K | 0.18% | 9 | | Dec 2025 | 90.5K | 3.6% | 5 | 6.6K | 0.26% | 9 | | Jan 2026 | 74K | 3.3% | 5 | 8.1K | 0.36% | 9 | | Feb 2026 | 74K | 3.9% | 5 | 6.6K | 0.35% | 9 | | Mar 2026 | 74K | 3.7% | 5 | 6.6K | 0.33% | 9 | | Apr 2026 | 74K | 3.8% | 5 | 5.4K | 0.28% | 9 | | May 2026 | 60.5K | 3.4% | 5 | 5.4K | 0.3% | 9 | | Jun 2026 | 49.5K | 3.1% | 5 | 4.4K | 0.28% | 9 | | Jul 2026 | 60.5K | 3.2% | 5 | 4.4K | 0.24% | 9 | | Aug 2026 | 60.5K | 3.3% | 5 | 6.6K | 0.36% | 9 | | Sep 2026 | 49.5K | 2.9% | 5 | 6.6K | 0.39% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Milk Makeup’s and Morphe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Milk Makeup**: Measured on the search term “milk makeup”. - **Morphe**: Measured on the search term “morphe contour stick”. - [Milk Makeup profile](/demand/global-en/brands/milk-makeup) - [Morphe profile](/demand/global-en/brands/morphe) - [All contour stick brands worldwide](/demand/global-en/categories/contour-stick-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Milk Makeup or Morphe more popular in search? In September 2026, Milk Makeup had more branded searches than Morphe among contour stick brands worldwide. Milk Makeup had about 49,500 branded searches, while Morphe had 6,600. Milk Makeup made up 2.9% of all contour stick brand searches we track, and Morphe accounted for 0.39%. ## Cite this page Brandwave. "Milk Makeup vs Morphe: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/contour-stick-brands/compare/milk-makeup-vs-morphe This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/contour-stick-brands/compare/milk-makeup-vs-morphe. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.