---
title: "Makeup by Mario vs Milk Makeup: Which is searched more?"
description: "Which is more popular in search, Makeup by Mario or Milk Makeup? Compare estimated monthly branded-search demand and Share of Search inside the Contour stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/contour-stick-brands/compare/makeup-by-mario-vs-milk-makeup"
publisher: "Brandwave"
---

# Makeup by Mario vs Milk Makeup: Which is searched more?

Which is more popular in search, Makeup by Mario or Milk Makeup? Compare estimated monthly branded-search demand and Share of Search inside the Contour stick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Makeup by Mario and Milk Makeup
- **Competitive set**: Contour stick brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Makeup by Mario Share of Search**: 29.1%
- **Milk Makeup Share of Search**: 5.9%

## Which is more popular in search, Makeup by Mario or Milk Makeup?

- In September 2026, Makeup by Mario had more branded searches than Milk Makeup among contour stick brands worldwide. Makeup by Mario was estimated to have 246K branded searches compared to Milk Makeup’s 49.5K, and held a 29.1% Share of Search versus Milk Makeup’s 5.9%.
- Makeup by Mario was ahead of Milk Makeup in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Makeup by Mario’s estimated Share of Search among contour stick brands worldwide moved from 21.5% to 29.1%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Milk Makeup’s estimated Share of Search among contour stick brands worldwide moved from 6.5% to 5.9%, and its estimated monthly branded searches moved from 74K to 49.5K.

## How did search popularity change for contour stick brands worldwide in September 2026?

- In September 2026, Milk Makeup lost estimated Share of Search among contour stick brands worldwide, from 7.1% to 5.9%.

## Month by month

| Month | Makeup by Mario estimated searches | Makeup by Mario Share of Search | Makeup by Mario rank | Milk Makeup estimated searches | Milk Makeup Share of Search | Milk Makeup rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 21.5% | 2 | 74K | 6.5% | 3 |
| Nov 2025 | 450K | 25.6% | 2 | 90.5K | 5.1% | 3 |
| Dec 2025 | 301K | 21.6% | 2 | 90.5K | 6.5% | 3 |
| Jan 2026 | 246K | 21.5% | 2 | 74K | 6.5% | 3 |
| Feb 2026 | 201K | 21.2% | 2 | 74K | 7.8% | 3 |
| Mar 2026 | 301K | 28.7% | 2 | 74K | 7.1% | 3 |
| Apr 2026 | 246K | 24.8% | 2 | 74K | 7.5% | 3 |
| May 2026 | 246K | 28.7% | 2 | 60.5K | 7.1% | 3 |
| Jun 2026 | 201K | 28.7% | 2 | 49.5K | 7.1% | 3 |
| Jul 2026 | 201K | 21.5% | 2 | 60.5K | 6.5% | 3 |
| Aug 2026 | 246K | 28.7% | 2 | 60.5K | 7.1% | 3 |
| Sep 2026 | 246K | 29.1% | 2 | 49.5K | 5.9% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Makeup by Mario’s and Milk Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Makeup by Mario**: Measured on the search term “makeup by mario”.
- **Milk Makeup**: Measured on the search term “milk makeup”.

- [Makeup by Mario profile](/demand/global-en/brands/makeup-by-mario)
- [Milk Makeup profile](/demand/global-en/brands/milk-makeup)
- [All contour stick brands worldwide](/demand/global-en/categories/contour-stick-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Makeup by Mario or Milk Makeup?

In September 2026, Makeup by Mario had more branded searches than Milk Makeup among contour stick brands worldwide. Makeup by Mario was estimated to have 246K branded searches compared to Milk Makeup’s 49.5K, and held a 29.1% Share of Search versus Milk Makeup’s 5.9%.

## Cite this page

Brandwave. "Makeup by Mario vs Milk Makeup: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/contour-stick-brands/compare/makeup-by-mario-vs-milk-makeup

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/contour-stick-brands/compare/makeup-by-mario-vs-milk-makeup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.