--- title: "Contour stick brands: Which are searched most?" description: "Compare the contour stick brands people buy. Share of Search among Rare Beauty, Makeup by Mario and Milk Makeup, the contour stick brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/contour-stick-brands" publisher: "Brandwave" --- # Contour stick brands: Which are searched most? Compare the contour stick brands people buy. Share of Search among Rare Beauty, Makeup by Mario and Milk Makeup, the contour stick brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Contour stick brands - **Market**: Global - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Rare Beauty, 65.1% ## Which brand is most popular in search among contour stick brands worldwide? - In September 2026, Rare Beauty was the most searched among contour stick brands worldwide, with an estimated 550K branded searches and 65.1% estimated Share of Search within this set. - Makeup by Mario is in 2nd place, 36 percentage points behind at 29.1% Share of Search. - Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among contour stick brands worldwide decreased from 72% to 65.1%. - Across the 12 months ending September 2026, Makeup by Mario’s estimated Share of Search among contour stick brands worldwide increased from 21.5% to 29.1%. - Across the 12 months ending September 2026, Milk Makeup’s estimated Share of Search among contour stick brands worldwide decreased from 6.5% to 5.9%. - Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among contour stick brands worldwide peaked at 72% in July 2026 and was lowest at 64.2% in May 2026. - Across the 12 months ending September 2026, Makeup by Mario’s estimated Share of Search among contour stick brands worldwide peaked at 29.1% in September 2026 and was lowest at 21.2% in February 2026. - Across the 12 months ending September 2026, Milk Makeup’s estimated Share of Search among contour stick brands worldwide peaked at 7.8% in February 2026 and was lowest at 5.1% in November 2025. ## Compare search popularity between leading brands - [Rare Beauty vs Makeup by Mario: compare search popularity](/demand/global-en/compare/makeup-by-mario-vs-rare-beauty): 65.1% against 29.1% Share of Search. - [Rare Beauty vs Milk Makeup: compare search popularity](/demand/global-en/compare/milk-makeup-vs-rare-beauty): 65.1% against 5.9% Share of Search. - [Makeup by Mario vs Milk Makeup: compare search popularity](/demand/global-en/compare/makeup-by-mario-vs-milk-makeup): 29.1% against 5.9% Share of Search. ## How did search popularity change for contour stick brands worldwide in September 2026? - In September 2026, Rare Beauty gained estimated Share of Search among contour stick brands worldwide, from 64.2% to 65.1%. - In September 2026, Milk Makeup lost estimated Share of Search among contour stick brands worldwide, from 7.1% to 5.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Rare Beauty | 65.1% | 550K | 0.0% | Rare Beauty | | 2 | Makeup by Mario | 29.1% | 246K | 0.0% | Makeup by Mario | | 3 | Milk Makeup | 5.9% | 49.5K | -18.2% | Milk Makeup | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rare Beauty | 823K | 72% | 1 | | Oct 2025 | Makeup by Mario | 246K | 21.5% | 2 | | Oct 2025 | Milk Makeup | 74K | 6.5% | 3 | | Nov 2025 | Rare Beauty | 1.2M | 69.3% | 1 | | Nov 2025 | Makeup by Mario | 450K | 25.6% | 2 | | Nov 2025 | Milk Makeup | 90.5K | 5.1% | 3 | | Dec 2025 | Rare Beauty | 1M | 71.9% | 1 | | Dec 2025 | Makeup by Mario | 301K | 21.6% | 2 | | Dec 2025 | Milk Makeup | 90.5K | 6.5% | 3 | | Jan 2026 | Rare Beauty | 823K | 72% | 1 | | Jan 2026 | Makeup by Mario | 246K | 21.5% | 2 | | Jan 2026 | Milk Makeup | 74K | 6.5% | 3 | | Feb 2026 | Rare Beauty | 673K | 71% | 1 | | Feb 2026 | Makeup by Mario | 201K | 21.2% | 2 | | Feb 2026 | Milk Makeup | 74K | 7.8% | 3 | | Mar 2026 | Rare Beauty | 673K | 64.2% | 1 | | Mar 2026 | Makeup by Mario | 301K | 28.7% | 2 | | Mar 2026 | Milk Makeup | 74K | 7.1% | 3 | | Apr 2026 | Rare Beauty | 673K | 67.8% | 1 | | Apr 2026 | Makeup by Mario | 246K | 24.8% | 2 | | Apr 2026 | Milk Makeup | 74K | 7.5% | 3 | | May 2026 | Rare Beauty | 550K | 64.2% | 1 | | May 2026 | Makeup by Mario | 246K | 28.7% | 2 | | May 2026 | Milk Makeup | 60.5K | 7.1% | 3 | | Jun 2026 | Rare Beauty | 450K | 64.2% | 1 | | Jun 2026 | Makeup by Mario | 201K | 28.7% | 2 | | Jun 2026 | Milk Makeup | 49.5K | 7.1% | 3 | | Jul 2026 | Rare Beauty | 673K | 72% | 1 | | Jul 2026 | Makeup by Mario | 201K | 21.5% | 2 | | Jul 2026 | Milk Makeup | 60.5K | 6.5% | 3 | | Aug 2026 | Rare Beauty | 550K | 64.2% | 1 | | Aug 2026 | Makeup by Mario | 246K | 28.7% | 2 | | Aug 2026 | Milk Makeup | 60.5K | 7.1% | 3 | | Sep 2026 | Rare Beauty | 550K | 65.1% | 1 | | Sep 2026 | Makeup by Mario | 246K | 29.1% | 2 | | Sep 2026 | Milk Makeup | 49.5K | 5.9% | 3 | ## What is being compared - **Makeup by Mario**: Measured on the search term “makeup by mario”. - **Milk Makeup**: Measured on the search term “milk makeup”. - **Rare Beauty**: Measured on the search term “rare beauty”. - [Makeup by Mario](/demand/global-en/brands/makeup-by-mario) - [Milk Makeup](/demand/global-en/brands/milk-makeup) - [Rare Beauty](/demand/global-en/brands/rare-beauty) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among contour stick brands worldwide? In September 2026, Rare Beauty was the most searched among contour stick brands worldwide, with an estimated 550K branded searches and 65.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Contour stick brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/contour-stick-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/contour-stick-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.