--- title: "Content marketing platforms: Which brands are most popular in search?" description: "Compare software for planning, producing, governing, and distributing brand content. Share of Search among Optimizely, Skyword, Contently, StoryChief and Uberflip, the content marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/content-marketing-platforms" publisher: "Brandwave" --- # Content marketing platforms: Which brands are most popular in search? Compare software for planning, producing, governing, and distributing brand content. Share of Search among Optimizely, Skyword, Contently, StoryChief and Uberflip, the content marketing platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Content marketing platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Optimizely, 82.5% ## Which brand is most popular in search among content marketing platforms worldwide? - In August 2026, Optimizely was the most searched among content marketing platforms worldwide, with an estimated 248K branded searches and 82.5% estimated Share of Search within this set. - Skyword is in 2nd place, 68.5 percentage points behind at 14.1% Share of Search. - Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among content marketing platforms worldwide decreased from 83.1% to 82.5%. - Across the 11 months ending August 2026, Skyword’s estimated Share of Search among content marketing platforms worldwide increased from 11.4% to 14.1%. - Across the 11 months ending August 2026, Contently’s estimated Share of Search among content marketing platforms worldwide decreased from 4.1% to 2.7%. - Across the 11 months ending August 2026, StoryChief’s estimated Share of Search among content marketing platforms worldwide decreased from 1.1% to 0.46%. - Across the 11 months ending August 2026, Optimizely’s estimated Share of Search among content marketing platforms worldwide peaked at 89.8% in June 2026 and was lowest at 82.5% in August 2026. - Across the 11 months ending August 2026, Skyword’s estimated Share of Search among content marketing platforms worldwide peaked at 14.1% in August 2026 and was lowest at 5.7% in June 2026. - Across the 11 months ending August 2026, Uberflip held steady: its estimated Share of Search among content marketing platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Optimizely vs Skyword: compare search popularity](/demand/global-en/compare/optimizely-vs-skyword): 82.5% against 14.1% Share of Search. - [Optimizely vs Contently: compare search popularity](/demand/global-en/compare/contently-vs-optimizely): 82.5% against 2.7% Share of Search. - [Skyword vs Contently: compare search popularity](/demand/global-en/compare/contently-vs-skyword): 14.1% against 2.7% Share of Search. ## How did search popularity change for content marketing platforms worldwide in August 2026? - In August 2026, Skyword gained estimated Share of Search among content marketing platforms worldwide, from 7% to 14.1%. - In August 2026, Optimizely lost estimated Share of Search among content marketing platforms worldwide, from 89.2% to 82.5%. - Estimated monthly branded searches for StoryChief worldwide fell 57.2% over 11 measured months, from 3.2K to 1.4K in August 2026. - Estimated monthly branded searches for Contently worldwide fell 33% over 11 measured months, from 12.2K to 8.2K in August 2026. - Estimated monthly branded searches for Uberflip worldwide fell 29.1% over 11 measured months, from 1K to 730 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Optimizely | 82.5% | 248K | +0.0% | Optimizely | | 2 | Skyword | 14.1% | 42.3K | +117.3% | Skyword | | 3 | Contently | 2.7% | 8.2K | +0.5% | Contently | | 4 | StoryChief | 0.46% | 1.4K | -19.4% | StoryChief | | 5 | Uberflip | 0.24% | 730 | -2.7% | Uberflip | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Optimizely | 248K | 83.1% | 1 | | Oct 2025 | Skyword | 34.1K | 11.4% | 2 | | Oct 2025 | Contently | 12.2K | 4.1% | 3 | | Oct 2025 | StoryChief | 3.2K | 1.1% | 4 | | Oct 2025 | Uberflip | 1K | 0.34% | 5 | | Nov 2025 | Optimizely | 248K | 87.2% | 1 | | Nov 2025 | Skyword | 23.6K | 8.3% | 2 | | Nov 2025 | Contently | 10K | 3.5% | 3 | | Nov 2025 | StoryChief | 2.1K | 0.74% | 4 | | Nov 2025 | Uberflip | 910 | 0.32% | 5 | | Dec 2025 | Optimizely | 248K | 87.2% | 1 | | Dec 2025 | Skyword | 23.6K | 8.3% | 2 | | Dec 2025 | Contently | 10K | 3.5% | 3 | | Dec 2025 | StoryChief | 1.8K | 0.63% | 4 | | Dec 2025 | Uberflip | 910 | 0.32% | 5 | | Jan 2026 | Optimizely | 303K | 88% | 1 | | Jan 2026 | Skyword | 28.1K | 8.2% | 2 | | Jan 2026 | Contently | 10K | 2.9% | 3 | | Jan 2026 | StoryChief | 2.1K | 0.62% | 4 | | Jan 2026 | Uberflip | 910 | 0.26% | 5 | | Feb 2026 | Optimizely | 248K | 86.9% | 1 | | Feb 2026 | Skyword | 24.7K | 8.6% | 2 | | Feb 2026 | Contently | 10K | 3.5% | 3 | | Feb 2026 | StoryChief | 2K | 0.7% | 4 | | Feb 2026 | Uberflip | 910 | 0.32% | 5 | | Mar 2026 | Optimizely | 248K | 85.4% | 1 | | Mar 2026 | Skyword | 28.8K | 9.9% | 2 | | Mar 2026 | Contently | 10K | 3.4% | 3 | | Mar 2026 | StoryChief | 2.6K | 0.89% | 4 | | Mar 2026 | Uberflip | 910 | 0.31% | 5 | | Apr 2026 | Optimizely | 248K | 87.1% | 1 | | Apr 2026 | Skyword | 23.9K | 8.4% | 2 | | Apr 2026 | Contently | 10K | 3.5% | 3 | | Apr 2026 | StoryChief | 2K | 0.71% | 4 | | Apr 2026 | Uberflip | 750 | 0.26% | 5 | | May 2026 | Optimizely | 247K | 87.3% | 1 | | May 2026 | Skyword | 23.6K | 8.3% | 2 | | May 2026 | Contently | 10K | 3.5% | 3 | | May 2026 | StoryChief | 1.7K | 0.61% | 4 | | May 2026 | Uberflip | 760 | 0.27% | 5 | | Jun 2026 | Optimizely | 248K | 89.8% | 1 | | Jun 2026 | Skyword | 15.7K | 5.7% | 2 | | Jun 2026 | Contently | 9.9K | 3.6% | 3 | | Jun 2026 | StoryChief | 1.7K | 0.61% | 4 | | Jun 2026 | Uberflip | 750 | 0.27% | 5 | | Jul 2026 | Optimizely | 248K | 89.2% | 1 | | Jul 2026 | Skyword | 19.5K | 7% | 2 | | Jul 2026 | Contently | 8.1K | 2.9% | 3 | | Jul 2026 | StoryChief | 1.7K | 0.61% | 4 | | Jul 2026 | Uberflip | 750 | 0.27% | 5 | | Aug 2026 | Optimizely | 248K | 82.5% | 1 | | Aug 2026 | Skyword | 42.3K | 14.1% | 2 | | Aug 2026 | Contently | 8.2K | 2.7% | 3 | | Aug 2026 | StoryChief | 1.4K | 0.46% | 4 | | Aug 2026 | Uberflip | 730 | 0.24% | 5 | | Sep 2026 | Contently | — | — | — | | Sep 2026 | Optimizely | — | — | — | | Sep 2026 | Skyword | — | — | — | | Sep 2026 | StoryChief | — | — | — | | Sep 2026 | Uberflip | — | — | — | ## What is being compared - **Contently**: Measured on the search terms “contently”, “contently content marketing” and “contently.com”, summed into one figure. - **Optimizely**: Measured on the search terms “optimizely”, “optimizely cms”, “optimizely content marketing”, “optimizely personalization” and “optimizely.com”, summed into one figure. - **Skyword**: Measured on the search terms “skyword”, “skyword ai”, “skyword content marketing” and “skyword.com”, summed into one figure. - **StoryChief**: Measured on the search terms “storychief”, “storychief ai”, “storychief alternatives”, “storychief pricing”, “storychief reviews” and “storychief.io”, summed into one figure. - **Uberflip**: Measured on the search terms “uberflip”, “uberflip pricing”, “uberflip reviews” and “uberflip.com”, summed into one figure. - [Contently](/demand/global-en/brands/contently) - [Optimizely](/demand/global-en/brands/optimizely) - [Skyword](/demand/global-en/brands/skyword) - [StoryChief](/demand/global-en/brands/storychief) - [Uberflip](/demand/global-en/brands/uberflip) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among content marketing platforms worldwide? In August 2026, Optimizely was the most searched among content marketing platforms worldwide, with an estimated 248K branded searches and 82.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Content marketing platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/content-marketing-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/content-marketing-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.