--- title: "Webflow vs Wix: Which is searched more?" description: "Is Webflow or Wix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Content management systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/content-management-systems/compare/webflow-vs-wix" publisher: "Brandwave" --- # Webflow vs Wix: Which is searched more? Is Webflow or Wix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Content management systems set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Webflow and Wix - **Competitive set**: Content management systems - **Market**: Global - **Month measured**: Sep 2026 - **Webflow Share of Search**: 9.6% - **Wix Share of Search**: 58.9% ## Is Webflow or Wix more popular in search? - In September 2026, Wix had more branded searches than Webflow among content management systems worldwide. Wix had about 2.8 million branded searches, while Webflow had 461,000. Wix made up 58.9% of all content management system searches we track, and Webflow accounted for 9.6%. - Wix was ahead of Webflow in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Webflow’s share of searches among content management systems worldwide moved from 7.1% to 9.6%, and its estimated monthly branded searches moved from 466K to 461K. - Across the 12 months ending September 2026, Wix’s share of searches among content management systems worldwide moved from 53.1% to 58.9%, and its estimated monthly branded searches moved from 3.5M to 2.8M. ## Top content management systems in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Webflow was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wix was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Webflow was listed before Wix in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | WordPress | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Webflow | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Wix | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Drupal | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Contentful | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Sanity | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Joomla | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Umbraco | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sitecore | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | TYPO3 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about content management systems - Asked ChatGPT "Which content management system should I use?": 1. WordPress, 2. Webflow, 3. Sanity, 4. Drupal - Asked ChatGPT "What are the best content management systems?": 1. WordPress, 2. Webflow, 3. Wix, 4. Drupal, 5. Contentful, 6. Sanity - Asked ChatGPT "What's the best content management system for a website?": 1. WordPress, 2. Webflow, 3. Wix, 4. Drupal - Searched Google, AI Overview "cms platform": 1. WordPress, 2. Joomla, 3. Contentful, 4. Wix, 5. Drupal - Searched Google, AI Overview "best cms": 1. WordPress, 2. Wix, 3. Drupal, 4. Webflow, 5. Sanity Not named in any answer: Umbraco, Sitecore and TYPO3. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for content management systems worldwide in September 2026? - In September 2026, Webflow gained share of searches among content management systems worldwide, from 6.7% to 9.6%. - In September 2026, Wix lost share of searches among content management systems worldwide, from 61.1% to 58.9%. ## Month by month | Month | Webflow estimated searches | Webflow Share of Search | Webflow rank | Wix estimated searches | Wix Share of Search | Wix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 466K | 7.1% | 3 | 3.5M | 53.1% | 1 | | Nov 2025 | 466K | 7.7% | 3 | 3.4M | 57% | 1 | | Dec 2025 | 465K | 8.6% | 3 | 2.8M | 52.4% | 1 | | Jan 2026 | 569K | 9.2% | 3 | 3.4M | 55.8% | 1 | | Feb 2026 | 466K | 7.7% | 3 | 3.4M | 56.7% | 1 | | Mar 2026 | 469K | 7.6% | 3 | 3.5M | 56.4% | 1 | | Apr 2026 | 466K | 7.7% | 3 | 3.4M | 56.9% | 1 | | May 2026 | 383K | 6.8% | 3 | 3.4M | 61.1% | 1 | | Jun 2026 | 383K | 7.6% | 3 | 2.8M | 56.1% | 1 | | Jul 2026 | 314K | 6.8% | 3 | 2.8M | 60.8% | 1 | | Aug 2026 | 311K | 6.7% | 3 | 2.8M | 61.1% | 1 | | Sep 2026 | 461K | 9.6% | 3 | 2.8M | 58.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Webflow’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Webflow**: Measured on the search terms “web flow”, “webflow” and “webflow cms”, summed into one figure. - **Wix**: Measured on the search terms “wix” and “wix studio”, summed into one figure. - [Webflow profile](/demand/global-en/brands/webflow) - [Wix profile](/demand/global-en/brands/wix) - [All content management systems worldwide](/demand/global-en/categories/content-management-systems): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Webflow or Wix more popular in search? In September 2026, Wix had more branded searches than Webflow among content management systems worldwide. Wix had about 2.8 million branded searches, while Webflow had 461,000. Wix made up 58.9% of all content management system searches we track, and Webflow accounted for 9.6%. ## Cite this page Brandwave. "Webflow vs Wix: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/content-management-systems/compare/webflow-vs-wix This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/content-management-systems/compare/webflow-vs-wix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.