--- title: "Containerisation platforms: Which brands are most popular in search?" description: "Compare the platforms teams run containers on. Share of Search among Docker Hub, Kubernetes, Podman, Rancher and containerd, the containerisation platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/containerisation-platforms" publisher: "Brandwave" --- # Containerisation platforms: Which brands are most popular in search? Compare the platforms teams run containers on. Share of Search among Docker Hub, Kubernetes, Podman, Rancher and containerd, the containerisation platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Containerisation platforms - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Docker Hub, 46% ## Which brand is most popular in search among containerisation platforms worldwide? - In August 2026, Docker Hub was the most searched among containerisation platforms worldwide, with an estimated 368K branded searches and 46% estimated Share of Search within this set. - Kubernetes is in 2nd place, 8.4 percentage points behind at 37.6% Share of Search. - Across the 11 months ending August 2026, Docker Hub’s estimated Share of Search among containerisation platforms worldwide decreased from 55.9% to 46%. - Across the 11 months ending August 2026, Kubernetes’ estimated Share of Search among containerisation platforms worldwide increased from 30.6% to 37.6%. - Across the 11 months ending August 2026, Podman’s estimated Share of Search among containerisation platforms worldwide increased from 7.5% to 9.2%. - Across the 11 months ending August 2026, Rancher’s estimated Share of Search among containerisation platforms worldwide increased from 5% to 6.2%. - Across the 11 months ending August 2026, Docker Hub’s estimated Share of Search among containerisation platforms worldwide peaked at 55.9% in October 2025 and was lowest at 46% in July 2026. - Across the 11 months ending August 2026, Kubernetes’ estimated Share of Search among containerisation platforms worldwide peaked at 38.8% in May 2026 and was lowest at 30.2% in December 2025. - Across the 11 months ending August 2026, Podman’s estimated Share of Search among containerisation platforms worldwide peaked at 10% in April 2026 and was lowest at 7% in February 2026. - Across the 11 months ending August 2026, Rancher’s estimated Share of Search among containerisation platforms worldwide peaked at 6.2% in July 2026 and was lowest at 4.6% in November 2025. - Across the 11 months ending August 2026, containerd held steady: its estimated Share of Search among containerisation platforms worldwide moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Docker Hub vs Kubernetes: compare search popularity](/demand/global-en/compare/docker-hub-vs-kubernetes): 46% against 37.6% Share of Search. - [Docker Hub vs Podman: compare search popularity](/demand/global-en/compare/docker-hub-vs-podman): 46% against 9.2% Share of Search. - [Docker Hub vs Rancher: compare search popularity](/demand/global-en/compare/docker-hub-vs-rancher): 46% against 6.2% Share of Search. - [Kubernetes vs Podman: compare search popularity](/demand/global-en/compare/kubernetes-vs-podman): 37.6% against 9.2% Share of Search. - [Kubernetes vs Rancher: compare search popularity](/demand/global-en/compare/kubernetes-vs-rancher): 37.6% against 6.2% Share of Search. - [Podman vs Rancher: compare search popularity](/demand/global-en/compare/podman-vs-rancher): 9.2% against 6.2% Share of Search. ## How did search popularity change for containerisation platforms worldwide in August 2026? - Estimated monthly branded searches for Docker Hub worldwide fell 45.3% over 11 measured months, from 673K to 368K in August 2026. - Estimated monthly branded searches for containerd worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026. - Estimated monthly branded searches for Podman worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. - Estimated monthly branded searches for Kubernetes worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026. - Estimated monthly branded searches for Rancher worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Docker Hub | 46% | 368K | 0.0% | Docker | | 2 | Kubernetes | 37.6% | 301K | 0.0% | Kubernetes | | 3 | Podman | 9.2% | 74K | 0.0% | Podman | | 4 | Rancher | 6.2% | 49.5K | 0.0% | SUSE | | 5 | containerd | 1% | 8.1K | 0.0% | containerd | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Docker Hub | 673K | 55.9% | 1 | | Oct 2025 | Kubernetes | 368K | 30.6% | 2 | | Oct 2025 | Podman | 90.5K | 7.5% | 3 | | Oct 2025 | Rancher | 60.5K | 5% | 4 | | Oct 2025 | containerd | 12.1K | 1% | 5 | | Nov 2025 | Docker Hub | 550K | 51.4% | 1 | | Nov 2025 | Kubernetes | 368K | 34.4% | 2 | | Nov 2025 | Podman | 90.5K | 8.5% | 3 | | Nov 2025 | Rancher | 49.5K | 4.6% | 4 | | Nov 2025 | containerd | 12.1K | 1.1% | 5 | | Dec 2025 | Docker Hub | 550K | 55.3% | 1 | | Dec 2025 | Kubernetes | 301K | 30.2% | 2 | | Dec 2025 | Podman | 74K | 7.4% | 3 | | Dec 2025 | Rancher | 60.5K | 6.1% | 4 | | Dec 2025 | containerd | 9.9K | 0.99% | 5 | | Jan 2026 | Docker Hub | 550K | 51% | 1 | | Jan 2026 | Kubernetes | 368K | 34.1% | 2 | | Jan 2026 | Podman | 90.5K | 8.4% | 3 | | Jan 2026 | Rancher | 60.5K | 5.6% | 4 | | Jan 2026 | containerd | 9.9K | 0.92% | 5 | | Feb 2026 | Docker Hub | 550K | 52.3% | 1 | | Feb 2026 | Kubernetes | 368K | 35% | 2 | | Feb 2026 | Podman | 74K | 7% | 3 | | Feb 2026 | Rancher | 49.5K | 4.7% | 4 | | Feb 2026 | containerd | 9.9K | 0.94% | 5 | | Mar 2026 | Docker Hub | 550K | 51% | 1 | | Mar 2026 | Kubernetes | 368K | 34.1% | 2 | | Mar 2026 | Podman | 90.5K | 8.4% | 3 | | Mar 2026 | Rancher | 60.5K | 5.6% | 4 | | Mar 2026 | containerd | 9.9K | 0.92% | 5 | | Apr 2026 | Docker Hub | 450K | 50% | 1 | | Apr 2026 | Kubernetes | 301K | 33.4% | 2 | | Apr 2026 | Podman | 90.5K | 10% | 3 | | Apr 2026 | Rancher | 49.5K | 5.5% | 4 | | Apr 2026 | containerd | 9.9K | 1.1% | 5 | | May 2026 | Docker Hub | 450K | 47.4% | 1 | | May 2026 | Kubernetes | 368K | 38.8% | 2 | | May 2026 | Podman | 74K | 7.8% | 3 | | May 2026 | Rancher | 49.5K | 5.2% | 4 | | May 2026 | containerd | 8.1K | 0.85% | 5 | | Jun 2026 | Docker Hub | 450K | 47.4% | 1 | | Jun 2026 | Kubernetes | 368K | 38.8% | 2 | | Jun 2026 | Podman | 74K | 7.8% | 3 | | Jun 2026 | Rancher | 49.5K | 5.2% | 4 | | Jun 2026 | containerd | 8.1K | 0.85% | 5 | | Jul 2026 | Docker Hub | 368K | 46% | 1 | | Jul 2026 | Kubernetes | 301K | 37.6% | 2 | | Jul 2026 | Podman | 74K | 9.2% | 3 | | Jul 2026 | Rancher | 49.5K | 6.2% | 4 | | Jul 2026 | containerd | 8.1K | 1% | 5 | | Aug 2026 | Docker Hub | 368K | 46% | 1 | | Aug 2026 | Kubernetes | 301K | 37.6% | 2 | | Aug 2026 | Podman | 74K | 9.2% | 3 | | Aug 2026 | Rancher | 49.5K | 6.2% | 4 | | Aug 2026 | containerd | 8.1K | 1% | 5 | | Sep 2026 | containerd | — | — | — | | Sep 2026 | Docker Hub | — | — | — | | Sep 2026 | Kubernetes | — | — | — | | Sep 2026 | Podman | — | — | — | | Sep 2026 | Rancher | — | — | — | ## What is being compared - **containerd**: Measured on the search term “containerd”. - **Docker Hub**: Measured on the search term “docker hub”. - **Kubernetes**: Measured on the search term “kubernetes”. - **Podman**: Measured on the search term “podman”. - **Rancher**: Measured on the search term “rancher”. - [containerd](/demand/global-en/brands/containerd) - [Docker Hub](/demand/global-en/brands/docker-hub) - [Kubernetes](/demand/global-en/brands/kubernetes) - [Podman](/demand/global-en/brands/podman) - [Rancher](/demand/global-en/brands/rancher) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among containerisation platforms worldwide? In August 2026, Docker Hub was the most searched among containerisation platforms worldwide, with an estimated 368K branded searches and 46% estimated Share of Search within this set. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Containerisation platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/containerisation-platforms This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/containerisation-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.