---
title: "Contact centre analytics platforms: Which brands are most popular in search?"
description: "Compare the tools that analyse support calls and chats. Share of Search among Balto, Level AI, Observe.AI, Gong and CallMiner, the contact centre analytics platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/contact-centre-analytics-platforms"
publisher: "Brandwave"
---

# Contact centre analytics platforms: Which brands are most popular in search?

Compare the tools that analyse support calls and chats. Share of Search among Balto, Level AI, Observe.AI, Gong and CallMiner, the contact centre analytics platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Contact centre analytics platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Balto, 90.6%

## Which brand is most popular in search among contact centre analytics platforms worldwide?

- In August 2026, Balto was the most searched among contact centre analytics platforms worldwide, with an estimated 246K branded searches and 90.6% estimated Share of Search within this set.
- Level AI is in 2nd place, 87.6 percentage points behind at 3% Share of Search.
- Across the 11 months ending August 2026, Balto’s estimated Share of Search among contact centre analytics platforms worldwide decreased from 91.6% to 90.6%.
- Across the 11 months ending August 2026, Level AI’s estimated Share of Search among contact centre analytics platforms worldwide increased from 2.5% to 3%.
- Across the 11 months ending August 2026, Observe.AI’s estimated Share of Search among contact centre analytics platforms worldwide increased from 2.5% to 3%.
- Across the 11 months ending August 2026, Balto’s estimated Share of Search among contact centre analytics platforms worldwide peaked at 94.2% in December 2025 and was lowest at 86.5% in June 2026.
- Across the 11 months ending August 2026, Level AI’s estimated Share of Search among contact centre analytics platforms worldwide peaked at 3.6% in May 2026 and was lowest at 1.7% in December 2025.
- Across the 11 months ending August 2026, Observe.AI’s estimated Share of Search among contact centre analytics platforms worldwide peaked at 3.5% in June 2026 and was lowest at 1.7% in December 2025.
- Across the 11 months ending August 2026, Gong’s estimated Share of Search among contact centre analytics platforms worldwide peaked at 5.7% in June 2026 and was lowest at 1.9% in December 2025.
- Across the 11 months ending August 2026, Level AI rose from 3rd to 2nd among contact centre analytics platforms worldwide.
- Across the 11 months ending August 2026, Observe.AI rose from 4th to 3rd among contact centre analytics platforms worldwide.
- Across the 11 months ending August 2026, Gong fell from 2nd to 4th among contact centre analytics platforms worldwide.
- Across the 11 months ending August 2026, CallMiner held steady: its estimated Share of Search among contact centre analytics platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Balto vs Level AI: compare search popularity](/demand/global-en/compare/balto-vs-level-ai): 90.6% against 3% Share of Search.
- [Balto vs Observe.AI: compare search popularity](/demand/global-en/compare/balto-vs-observe-ai): 90.6% against 3% Share of Search.
- [Balto vs Gong: compare search popularity](/demand/global-en/compare/balto-vs-gong): 90.6% against 2.8% Share of Search.
- [Level AI vs Observe.AI: compare search popularity](/demand/global-en/compare/level-ai-vs-observe-ai): 3% Share of Search each.
- [Level AI vs Gong: compare search popularity](/demand/global-en/compare/gong-vs-level-ai): 3% against 2.8% Share of Search.
- [Observe.AI vs Gong: compare search popularity](/demand/global-en/compare/gong-vs-observe-ai): 3% against 2.8% Share of Search.

## How did search popularity change for contact centre analytics platforms worldwide in August 2026?

- In August 2026, Balto gained estimated Share of Search among contact centre analytics platforms worldwide, from 89.4% to 90.6%.
- In August 2026, Gong lost estimated Share of Search among contact centre analytics platforms worldwide, from 4% to 2.8%.
- In August 2026, Level AI rose from 3rd to 2nd among contact centre analytics platforms worldwide.
- In August 2026, Observe.AI rose from 4th to 3rd among contact centre analytics platforms worldwide.
- Estimated monthly branded searches for CallMiner worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Balto | 90.6% | 246K | 0.0% | Balto |
| 2 | Level AI | 3% | 8.1K | 0.0% | Level AI |
| 3 | Observe.AI | 3% | 8.1K | 0.0% | Observe.AI |
| 4 | Gong | 2.8% | 7.5K | -30.9% | Gong |
| 5 | CallMiner | 0.7% | 1.9K | 0.0% | CallMiner |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Balto | 301K | 91.6% | 1 |
| Oct 2025 | Gong | 9.2K | 2.8% | 2 |
| Oct 2025 | Level AI | 8.1K | 2.5% | 3 |
| Oct 2025 | Observe.AI | 8.1K | 2.5% | 4 |
| Oct 2025 | CallMiner | 2.4K | 0.73% | 5 |
| Nov 2025 | Balto | 301K | 91.7% | 1 |
| Nov 2025 | Gong | 9.1K | 2.8% | 2 |
| Nov 2025 | Level AI | 8.1K | 2.5% | 3 |
| Nov 2025 | Observe.AI | 8.1K | 2.5% | 4 |
| Nov 2025 | CallMiner | 1.9K | 0.58% | 5 |
| Dec 2025 | Balto | 368K | 94.2% | 1 |
| Dec 2025 | Gong | 7.5K | 1.9% | 2 |
| Dec 2025 | Level AI | 6.6K | 1.7% | 3 |
| Dec 2025 | Observe.AI | 6.6K | 1.7% | 4 |
| Dec 2025 | CallMiner | 1.9K | 0.49% | 5 |
| Jan 2026 | Balto | 301K | 91.8% | 1 |
| Jan 2026 | Observe.AI | 9.9K | 3% | 2 |
| Jan 2026 | Level AI | 8.1K | 2.5% | 3 |
| Jan 2026 | Gong | 6.5K | 2% | 4 |
| Jan 2026 | CallMiner | 2.4K | 0.73% | 5 |
| Feb 2026 | Balto | 246K | 90.3% | 1 |
| Feb 2026 | Level AI | 8.1K | 3% | 2 |
| Feb 2026 | Observe.AI | 8.1K | 3% | 3 |
| Feb 2026 | Gong | 7.8K | 2.9% | 4 |
| Feb 2026 | CallMiner | 2.4K | 0.88% | 5 |
| Mar 2026 | Balto | 246K | 87.9% | 1 |
| Mar 2026 | Gong | 13.3K | 4.8% | 2 |
| Mar 2026 | Level AI | 9.9K | 3.5% | 3 |
| Mar 2026 | Observe.AI | 8.1K | 2.9% | 4 |
| Mar 2026 | CallMiner | 2.4K | 0.86% | 5 |
| Apr 2026 | Balto | 246K | 88.1% | 1 |
| Apr 2026 | Gong | 13.3K | 4.8% | 2 |
| Apr 2026 | Level AI | 9.9K | 3.5% | 3 |
| Apr 2026 | Observe.AI | 8.1K | 2.9% | 4 |
| Apr 2026 | CallMiner | 1.9K | 0.68% | 5 |
| May 2026 | Balto | 246K | 88.9% | 1 |
| May 2026 | Gong | 11K | 4% | 2 |
| May 2026 | Level AI | 9.9K | 3.6% | 3 |
| May 2026 | Observe.AI | 8.1K | 2.9% | 4 |
| May 2026 | CallMiner | 1.9K | 0.69% | 5 |
| Jun 2026 | Balto | 201K | 86.5% | 1 |
| Jun 2026 | Gong | 13.2K | 5.7% | 2 |
| Jun 2026 | Level AI | 8.1K | 3.5% | 3 |
| Jun 2026 | Observe.AI | 8.1K | 3.5% | 4 |
| Jun 2026 | CallMiner | 1.9K | 0.82% | 5 |
| Jul 2026 | Balto | 246K | 89.4% | 1 |
| Jul 2026 | Gong | 10.9K | 4% | 2 |
| Jul 2026 | Level AI | 8.1K | 2.9% | 3 |
| Jul 2026 | Observe.AI | 8.1K | 2.9% | 4 |
| Jul 2026 | CallMiner | 1.9K | 0.69% | 5 |
| Aug 2026 | Balto | 246K | 90.6% | 1 |
| Aug 2026 | Level AI | 8.1K | 3% | 2 |
| Aug 2026 | Observe.AI | 8.1K | 3% | 3 |
| Aug 2026 | Gong | 7.5K | 2.8% | 4 |
| Aug 2026 | CallMiner | 1.9K | 0.7% | 5 |
| Sep 2026 | Balto | — | — | — |
| Sep 2026 | CallMiner | — | — | — |
| Sep 2026 | Gong | — | — | — |
| Sep 2026 | Level AI | — | — | — |
| Sep 2026 | Observe.AI | — | — | — |

## What is being compared

- **Balto**: Measured on the search term “balto”.
- **CallMiner**: Measured on the search term “callminer”.
- **Gong**: Measured on the search terms “gong io”, “gong revenue intelligence”, “gong sales” and “gong sales software”, summed into one figure.
- **Level AI**: Measured on the search term “level ai”.
- **Observe.AI**: Measured on the search terms “observe ai” and “observe.ai”, summed into one figure.

- [Balto](/demand/global-en/brands/balto)
- [CallMiner](/demand/global-en/brands/callminer)
- [Gong](/demand/global-en/brands/gong)
- [Level AI](/demand/global-en/brands/level-ai)
- [Observe.AI](/demand/global-en/brands/observe-ai)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among contact centre analytics platforms worldwide?

In August 2026, Balto was the most searched among contact centre analytics platforms worldwide, with an estimated 246K branded searches and 90.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Contact centre analytics platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/contact-centre-analytics-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/contact-centre-analytics-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.