--- title: "GWI vs Qualtrics: Which is searched more?" description: "Is GWI or Qualtrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Consumer research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/consumer-research-platforms/compare/gwi-vs-qualtrics" publisher: "Brandwave" --- # GWI vs Qualtrics: Which is searched more? Is GWI or Qualtrics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Consumer research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: GWI and Qualtrics - **Competitive set**: Consumer research platforms - **Market**: Global - **Month measured**: Sep 2026 - **GWI Share of Search**: 7.8% - **Qualtrics Share of Search**: 86.8% ## Is GWI or Qualtrics more popular in search? - In September 2026, Qualtrics had more branded searches than GWI among consumer research platforms worldwide. Qualtrics had about 246,000 branded searches, while GWI had 22,200. Qualtrics made up 86.8% of all consumer research platform searches we track, and GWI accounted for 7.8%. - Qualtrics was ahead of GWI in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, GWI’s share of searches among consumer research platforms worldwide moved from 5.4% to 7.8%, and its estimated monthly branded searches held steady at 22.2K. - Across the 12 months ending September 2026, Qualtrics’ share of searches among consumer research platforms worldwide moved from 90.1% to 86.8%, and its estimated monthly branded searches moved from 368K to 246K. ## Top consumer research platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GWI appeared in all five answers. Qualtrics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. GWI was listed before Qualtrics in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GWI | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Qualtrics | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Attest | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | SparkToro | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Suzy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | UserTesting | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Pollfish | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | AYTM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about consumer research platforms - Asked ChatGPT "Which consumer research platform should I use?": 1. Qualtrics, 2. Attest, 3. UserTesting, 4. GWI - Asked ChatGPT "What are the best consumer research platforms?": 1. Qualtrics, 2. Attest, 3. Suzy, 4. GWI, 5. Pollfish, 6. UserTesting - Asked ChatGPT "What's the best consumer research platform for audience insights?": 1. GWI, 2. SparkToro, 3. Qualtrics - Searched Google, AI Overview "consumer research platform": 1. GWI, 2. Qualtrics, 3. Attest - Searched Google, AI Overview "audience research tool": 1. SparkToro, 2. GWI Not named in any answer: AYTM and Cint. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for consumer research platforms worldwide in September 2026? - In September 2026, Qualtrics gained share of searches among consumer research platforms worldwide, from 86.2% to 86.8%. ## Month by month | Month | GWI estimated searches | GWI Share of Search | GWI rank | Qualtrics estimated searches | Qualtrics Share of Search | Qualtrics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 5.4% | 2 | 368K | 90.1% | 1 | | Nov 2025 | 22.2K | 6.5% | 2 | 301K | 88.8% | 1 | | Dec 2025 | 18.1K | 6.5% | 2 | 246K | 88.8% | 1 | | Jan 2026 | 22.2K | 7.7% | 2 | 246K | 85.1% | 1 | | Feb 2026 | 18.1K | 5.4% | 2 | 301K | 89.9% | 1 | | Mar 2026 | 22.2K | 5.4% | 2 | 368K | 89.9% | 1 | | Apr 2026 | 18.1K | 4.5% | 2 | 368K | 91.6% | 1 | | May 2026 | 18.1K | 5.4% | 2 | 301K | 89.9% | 1 | | Jun 2026 | 18.1K | 6.5% | 2 | 246K | 88.5% | 1 | | Jul 2026 | 22.2K | 9.4% | 2 | 201K | 84.8% | 1 | | Aug 2026 | 18.1K | 7.8% | 2 | 201K | 86.2% | 1 | | Sep 2026 | 22.2K | 7.8% | 2 | 246K | 86.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using GWI’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **GWI**: Measured on the search term “gwi”. - **Qualtrics**: Measured on the search term “qualtrics”. - [GWI profile](/demand/global-en/brands/gwi) - [Qualtrics profile](/demand/global-en/brands/qualtrics) - [All consumer research platforms worldwide](/demand/global-en/categories/consumer-research-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is GWI or Qualtrics more popular in search? In September 2026, Qualtrics had more branded searches than GWI among consumer research platforms worldwide. Qualtrics had about 246,000 branded searches, while GWI had 22,200. Qualtrics made up 86.8% of all consumer research platform searches we track, and GWI accounted for 7.8%. ## Cite this page Brandwave. "GWI vs Qualtrics: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/consumer-research-platforms/compare/gwi-vs-qualtrics This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/consumer-research-platforms/compare/gwi-vs-qualtrics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.