--- title: "Attest vs GWI: Which is searched more?" description: "Is Attest or GWI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Consumer research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/consumer-research-platforms/compare/attest-vs-gwi" publisher: "Brandwave" --- # Attest vs GWI: Which is searched more? Is Attest or GWI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Consumer research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Attest and GWI - **Competitive set**: Consumer research platforms - **Market**: Global - **Month measured**: Sep 2026 - **Attest Share of Search**: 0.05% - **GWI Share of Search**: 7.8% ## Is Attest or GWI more popular in search? - In September 2026, GWI had more branded searches than Attest among consumer research platforms worldwide. GWI had about 22,200 branded searches, while Attest had 150. GWI made up 7.8% of all consumer research platform searches we track, and Attest accounted for 0.05%. - GWI was ahead of Attest in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Attest’s share of searches among consumer research platforms worldwide held steady at 0.05%, and its estimated monthly branded searches moved from 220 to 150. - Across the 12 months ending September 2026, GWI’s share of searches among consumer research platforms worldwide moved from 5.4% to 7.8%, and its estimated monthly branded searches held steady at 22.2K. ## Top consumer research platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, GWI appeared in all five answers. Attest was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. GWI was listed before Attest in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GWI | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Qualtrics | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Attest | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | SparkToro | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Suzy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | UserTesting | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Pollfish | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | AYTM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about consumer research platforms - Asked ChatGPT "Which consumer research platform should I use?": 1. Qualtrics, 2. Attest, 3. UserTesting, 4. GWI - Asked ChatGPT "What are the best consumer research platforms?": 1. Qualtrics, 2. Attest, 3. Suzy, 4. GWI, 5. Pollfish, 6. UserTesting - Asked ChatGPT "What's the best consumer research platform for audience insights?": 1. GWI, 2. SparkToro, 3. Qualtrics - Searched Google, AI Overview "consumer research platform": 1. GWI, 2. Qualtrics, 3. Attest - Searched Google, AI Overview "audience research tool": 1. SparkToro, 2. GWI Not named in any answer: AYTM and Cint. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for consumer research platforms worldwide in September 2026? - Estimated monthly branded searches for Attest worldwide fell 31.8% over 12 measured months, from 220 to 150 in September 2026. ## Month by month | Month | Attest estimated searches | Attest Share of Search | Attest rank | GWI estimated searches | GWI Share of Search | GWI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 220 | 0.05% | 5 | 22.2K | 5.4% | 2 | | Nov 2025 | 230 | 0.07% | 5 | 22.2K | 6.5% | 2 | | Dec 2025 | 220 | 0.08% | 5 | 18.1K | 6.5% | 2 | | Jan 2026 | 260 | 0.09% | 5 | 22.2K | 7.7% | 2 | | Feb 2026 | 230 | 0.07% | 5 | 18.1K | 5.4% | 2 | | Mar 2026 | 200 | 0.05% | 5 | 22.2K | 5.4% | 2 | | Apr 2026 | 170 | 0.04% | 6 | 18.1K | 4.5% | 2 | | May 2026 | 160 | 0.05% | 5 | 18.1K | 5.4% | 2 | | Jun 2026 | 200 | 0.07% | 5 | 18.1K | 6.5% | 2 | | Jul 2026 | 130 | 0.05% | 5 | 22.2K | 9.4% | 2 | | Aug 2026 | 160 | 0.07% | 5 | 18.1K | 7.8% | 2 | | Sep 2026 | 150 | 0.05% | 5 | 22.2K | 7.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Attest’s and GWI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Attest**: Measured on the search terms “askattest”, “attest consumer research” and “attest market research”, summed into one figure. - **GWI**: Measured on the search term “gwi”. - [Attest profile](/demand/global-en/brands/attest) - [GWI profile](/demand/global-en/brands/gwi) - [All consumer research platforms worldwide](/demand/global-en/categories/consumer-research-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Attest or GWI more popular in search? In September 2026, GWI had more branded searches than Attest among consumer research platforms worldwide. GWI had about 22,200 branded searches, while Attest had 150. GWI made up 7.8% of all consumer research platform searches we track, and Attest accounted for 0.05%. ## Cite this page Brandwave. "Attest vs GWI: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/consumer-research-platforms/compare/attest-vs-gwi This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/consumer-research-platforms/compare/attest-vs-gwi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.