---
title: "BCG vs Deloitte: Which is searched more?"
description: "Which is more popular in search, BCG or Deloitte? Compare estimated monthly branded-search demand and Share of Search inside the Consulting firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/consulting-firms/compare/bcg-vs-deloitte-new-zealand"
publisher: "Brandwave"
---

# BCG vs Deloitte: Which is searched more?

Which is more popular in search, BCG or Deloitte? Compare estimated monthly branded-search demand and Share of Search inside the Consulting firms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: BCG and Deloitte
- **Competitive set**: Consulting firms
- **Market**: Global
- **Month measured**: Aug 2026
- **BCG Share of Search**: 11.1%
- **Deloitte Share of Search**: 0.03%

## Which is more popular in search, BCG or Deloitte?

- In August 2026, BCG had more branded searches than Deloitte among consulting firms worldwide. BCG was estimated to have 301K branded searches compared to Deloitte’s 880, and held an 11.1% Share of Search versus Deloitte’s 0.03%.
- BCG was ahead of Deloitte in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BCG’s estimated Share of Search among consulting firms worldwide moved from 14.7% to 11.1%, and its estimated monthly branded searches moved from 450K to 301K.
- Across the 11 months ending August 2026, Deloitte’s estimated Share of Search among consulting firms worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 880.

## How did search popularity change for consulting firms worldwide in August 2026?

- In August 2026, Deloitte fell from 5th to 6th among consulting firms worldwide.
- Estimated monthly branded searches for BCG worldwide fell 33.1% over 11 measured months, from 450K to 301K in August 2026.

## Month by month

| Month | BCG estimated searches | BCG Share of Search | BCG rank | Deloitte estimated searches | Deloitte Share of Search | Deloitte rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 14.7% | 3 | 880 | 0.03% | 5 |
| Nov 2025 | 368K | 13.2% | 3 | 880 | 0.03% | 5 |
| Dec 2025 | 301K | 11.1% | 3 | 720 | 0.03% | 5 |
| Jan 2026 | 368K | 13.2% | 3 | 720 | 0.03% | 6 |
| Feb 2026 | 368K | 13.2% | 3 | 880 | 0.03% | 5 |
| Mar 2026 | 368K | 12.3% | 3 | 1.3K | 0.04% | 5 |
| Apr 2026 | 368K | 12.3% | 3 | 880 | 0.03% | 5 |
| May 2026 | 368K | 13.2% | 3 | 880 | 0.03% | 5 |
| Jun 2026 | 301K | 11.1% | 3 | 880 | 0.03% | 5 |
| Jul 2026 | 301K | 11.1% | 3 | 880 | 0.03% | 5 |
| Aug 2026 | 301K | 11.1% | 3 | 880 | 0.03% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using BCG’s and Deloitte’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **BCG**: Measured on the search term “bcg”.
- **Deloitte**: Measured on the search term “deloitte nz”.

- [BCG profile](/demand/global-en/brands/bcg)
- [Deloitte profile](/demand/global-en/brands/deloitte-new-zealand)
- [All consulting firms worldwide](/demand/global-en/categories/consulting-firms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, BCG or Deloitte?

In August 2026, BCG had more branded searches than Deloitte among consulting firms worldwide. BCG was estimated to have 301K branded searches compared to Deloitte’s 880, and held an 11.1% Share of Search versus Deloitte’s 0.03%.

## Cite this page

Brandwave. "BCG vs Deloitte: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/consulting-firms/compare/bcg-vs-deloitte-new-zealand

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/consulting-firms/compare/bcg-vs-deloitte-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.