---
title: "Consulting firms: Which are searched most?"
description: "Compare the consulting firms businesses hire. Share of Search among Accenture, McKinsey & Company, BCG, Bain, PwC and Deloitte, the consulting firms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/consulting-firms"
publisher: "Brandwave"
---

# Consulting firms: Which are searched most?

Compare the consulting firms businesses hire. Share of Search among Accenture, McKinsey & Company, BCG, Bain, PwC and Deloitte, the consulting firms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Consulting firms
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Accenture, 55.2%

## Which brand is most popular in search among consulting firms worldwide?

- In August 2026, Accenture was the most searched among consulting firms worldwide, with an estimated 1.5M branded searches and 55.2% estimated Share of Search within this set.
- McKinsey & Company is in 2nd place, 22.1 percentage points behind at 33.1% Share of Search.
- Across the 11 months ending August 2026, Accenture’s estimated Share of Search among consulting firms worldwide increased from 49% to 55.2%.
- Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among consulting firms worldwide decreased from 35.9% to 33.1%.
- Across the 11 months ending August 2026, BCG’s estimated Share of Search among consulting firms worldwide decreased from 14.7% to 11.1%.
- Across the 11 months ending August 2026, Accenture’s estimated Share of Search among consulting firms worldwide peaked at 55.3% in December 2025 and was lowest at 49% in October 2025.
- Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among consulting firms worldwide peaked at 36.9% in April 2026 and was lowest at 32.4% in January 2026.
- Across the 11 months ending August 2026, PwC rose from 6th to 5th among consulting firms worldwide.
- Across the 11 months ending August 2026, Deloitte fell from 5th to 6th among consulting firms worldwide.
- Across the 11 months ending August 2026, Bain held steady: its estimated Share of Search among consulting firms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Accenture vs McKinsey & Company: compare search popularity](/demand/global-en/compare/accenture-vs-mckinsey-and-company): 55.2% against 33.1% Share of Search.
- [Accenture vs BCG: compare search popularity](/demand/global-en/compare/accenture-vs-bcg): 55.2% against 11.1% Share of Search.
- [McKinsey & Company vs BCG: compare search popularity](/demand/global-en/compare/bcg-vs-mckinsey-and-company): 33.1% against 11.1% Share of Search.

## How did search popularity change for consulting firms worldwide in August 2026?

- In August 2026, PwC rose from 6th to 5th among consulting firms worldwide.
- In August 2026, Deloitte fell from 5th to 6th among consulting firms worldwide.
- Estimated monthly branded searches for BCG worldwide fell 33.1% over 11 measured months, from 450K to 301K in August 2026.
- Estimated monthly branded searches for McKinsey & Company worldwide fell 18.2% over 11 measured months, from 1.1M to 900K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Accenture | 55.2% | 1.5M | 0.0% | Accenture |
| 2 | McKinsey & Company | 33.1% | 900K | 0.0% | McKinsey & Company |
| 3 | BCG | 11.1% | 301K | 0.0% | BCG |
| 4 | Bain | 0.45% | 12.1K | +22.2% | Bain |
| 5 | PwC | 0.05% | 1.3K | +80.6% | PwC |
| 6 | Deloitte | 0.03% | 880 | 0.0% | Deloitte |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Accenture | 1.5M | 49% | 1 |
| Oct 2025 | McKinsey & Company | 1.1M | 35.9% | 2 |
| Oct 2025 | BCG | 450K | 14.7% | 3 |
| Oct 2025 | Bain | 12.1K | 0.39% | 4 |
| Oct 2025 | Deloitte | 880 | 0.03% | 5 |
| Oct 2025 | PwC | 720 | 0.02% | 6 |
| Nov 2025 | Accenture | 1.5M | 54% | 1 |
| Nov 2025 | McKinsey & Company | 900K | 32.4% | 2 |
| Nov 2025 | BCG | 368K | 13.2% | 3 |
| Nov 2025 | Bain | 9.9K | 0.36% | 4 |
| Nov 2025 | Deloitte | 880 | 0.03% | 5 |
| Nov 2025 | PwC | 720 | 0.03% | 6 |
| Dec 2025 | Accenture | 1.5M | 55.3% | 1 |
| Dec 2025 | McKinsey & Company | 900K | 33.2% | 2 |
| Dec 2025 | BCG | 301K | 11.1% | 3 |
| Dec 2025 | Bain | 9.9K | 0.36% | 4 |
| Dec 2025 | Deloitte | 720 | 0.03% | 5 |
| Dec 2025 | PwC | 720 | 0.03% | 6 |
| Jan 2026 | Accenture | 1.5M | 53.9% | 1 |
| Jan 2026 | McKinsey & Company | 900K | 32.4% | 2 |
| Jan 2026 | BCG | 368K | 13.2% | 3 |
| Jan 2026 | Bain | 12.1K | 0.43% | 4 |
| Jan 2026 | PwC | 880 | 0.03% | 5 |
| Jan 2026 | Deloitte | 720 | 0.03% | 6 |
| Feb 2026 | Accenture | 1.5M | 53.9% | 1 |
| Feb 2026 | McKinsey & Company | 900K | 32.4% | 2 |
| Feb 2026 | BCG | 368K | 13.2% | 3 |
| Feb 2026 | Bain | 12.1K | 0.43% | 4 |
| Feb 2026 | Deloitte | 880 | 0.03% | 5 |
| Feb 2026 | PwC | 720 | 0.03% | 6 |
| Mar 2026 | Accenture | 1.5M | 50.3% | 1 |
| Mar 2026 | McKinsey & Company | 1.1M | 36.9% | 2 |
| Mar 2026 | BCG | 368K | 12.3% | 3 |
| Mar 2026 | Bain | 12.1K | 0.41% | 4 |
| Mar 2026 | Deloitte | 1.3K | 0.04% | 5 |
| Mar 2026 | PwC | 880 | 0.03% | 6 |
| Apr 2026 | Accenture | 1.5M | 50.3% | 1 |
| Apr 2026 | McKinsey & Company | 1.1M | 36.9% | 2 |
| Apr 2026 | BCG | 368K | 12.3% | 3 |
| Apr 2026 | Bain | 12.1K | 0.41% | 4 |
| Apr 2026 | Deloitte | 880 | 0.03% | 5 |
| Apr 2026 | PwC | 720 | 0.02% | 6 |
| May 2026 | Accenture | 1.5M | 54% | 1 |
| May 2026 | McKinsey & Company | 900K | 32.4% | 2 |
| May 2026 | BCG | 368K | 13.2% | 3 |
| May 2026 | Bain | 9.9K | 0.36% | 4 |
| May 2026 | Deloitte | 880 | 0.03% | 5 |
| May 2026 | PwC | 720 | 0.03% | 6 |
| Jun 2026 | Accenture | 1.5M | 55.3% | 1 |
| Jun 2026 | McKinsey & Company | 900K | 33.2% | 2 |
| Jun 2026 | BCG | 301K | 11.1% | 3 |
| Jun 2026 | Bain | 9.9K | 0.36% | 4 |
| Jun 2026 | Deloitte | 880 | 0.03% | 5 |
| Jun 2026 | PwC | 720 | 0.03% | 6 |
| Jul 2026 | Accenture | 1.5M | 55.3% | 1 |
| Jul 2026 | McKinsey & Company | 900K | 33.2% | 2 |
| Jul 2026 | BCG | 301K | 11.1% | 3 |
| Jul 2026 | Bain | 9.9K | 0.36% | 4 |
| Jul 2026 | Deloitte | 880 | 0.03% | 5 |
| Jul 2026 | PwC | 720 | 0.03% | 6 |
| Aug 2026 | Accenture | 1.5M | 55.2% | 1 |
| Aug 2026 | McKinsey & Company | 900K | 33.1% | 2 |
| Aug 2026 | BCG | 301K | 11.1% | 3 |
| Aug 2026 | Bain | 12.1K | 0.45% | 4 |
| Aug 2026 | PwC | 1.3K | 0.05% | 5 |
| Aug 2026 | Deloitte | 880 | 0.03% | 6 |
| Sep 2026 | Accenture | — | — | — |
| Sep 2026 | Bain | — | — | — |
| Sep 2026 | BCG | — | — | — |
| Sep 2026 | Deloitte | — | — | — |
| Sep 2026 | McKinsey & Company | — | — | — |
| Sep 2026 | PwC | — | — | — |

## What is being compared

- **Accenture**: Measured on the search term “accenture”.
- **Bain**: Measured on the search term “bain consulting”.
- **BCG**: Measured on the search term “bcg”.
- **Deloitte**: Measured on the search term “deloitte nz”.
- **McKinsey & Company**: Measured on the search terms “mckinsey” and “mckinsey company”, summed into one figure.
- **PwC**: Measured on the search term “pwc new zealand”.

- [Accenture](/demand/global-en/brands/accenture)
- [Bain](/demand/global-en/brands/bain)
- [BCG](/demand/global-en/brands/bcg)
- [Deloitte](/demand/global-en/brands/deloitte-new-zealand)
- [McKinsey & Company](/demand/global-en/brands/mckinsey-and-company)
- [PwC](/demand/global-en/brands/pwc-new-zealand)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among consulting firms worldwide?

In August 2026, Accenture was the most searched among consulting firms worldwide, with an estimated 1.5M branded searches and 55.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Consulting firms: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/consulting-firms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/consulting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.