--- title: "Measured vs Nielsen: Which is searched more?" description: "Is Measured or Nielsen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Connected TV measurement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/connected-tv-measurement-platforms/compare/measured-vs-nielsen" publisher: "Brandwave" --- # Measured vs Nielsen: Which is searched more? Is Measured or Nielsen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Connected TV measurement platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Measured and Nielsen - **Competitive set**: Connected TV measurement platforms - **Market**: Global - **Month measured**: Sep 2026 - **Measured Share of Search**: 0.3% - **Nielsen Share of Search**: 18.2% ## Is Measured or Nielsen more popular in search? - In September 2026, Nielsen had more branded searches than Measured among connected TV measurement platforms worldwide. Nielsen had about 12,100 branded searches, while Measured had 200. Nielsen made up 18.2% of all connected TV measurement platform searches we track, and Measured accounted for 0.3%. - Nielsen was ahead of Measured in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Measured’s share of searches among connected TV measurement platforms worldwide moved from 0.29% to 0.3%, and its estimated monthly branded searches moved from 210 to 200. - Across the 12 months ending September 2026, Nielsen’s share of searches among connected TV measurement platforms worldwide moved from 16.8% to 18.2%, and its estimated monthly branded searches held steady at 12.1K. ## Top connected TV measurement platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nielsen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Measured was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nielsen was listed before Measured in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | iSpot | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Comscore | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Nielsen | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | VideoAmp | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Tatari | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Measured | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Innovid | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about connected TV measurement platforms - Asked ChatGPT "Which connected TV measurement platform should I use?": 1. iSpot, 2. Nielsen, 3. Measured, 4. Tatari - Asked ChatGPT "What are the best connected TV measurement platforms?": 1. iSpot, 2. VideoAmp, 3. Nielsen, 4. Innovid, 5. Comscore, 6. Measured, 7. Tatari - Asked ChatGPT "What's the best connected TV measurement platform for TV audience measurement?": 1. iSpot, 2. VideoAmp, 3. Comscore, 4. Nielsen - Searched Google, AI Overview "connected tv measurement platforms": 1. Comscore, 2. Tatari - Searched Google, AI Overview "best connected tv measurement": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for connected TV measurement platforms worldwide in September 2026? - In September 2026, Comscore overtook Nielsen to rank 2nd among connected TV measurement platforms worldwide, with 22.3% of the searches. - In September 2026, iSpot overtook Nielsen to rank 3rd among connected TV measurement platforms worldwide, with 22.3% of the searches. - In September 2026, Nielsen lost share of searches among connected TV measurement platforms worldwide, from 24.6% to 18.2%. ## Month by month | Month | Measured estimated searches | Measured Share of Search | Measured rank | Nielsen estimated searches | Nielsen Share of Search | Nielsen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 0.29% | 7 | 12.1K | 16.8% | 4 | | Nov 2025 | 140 | 0.2% | 7 | 14.8K | 20.9% | 4 | | Dec 2025 | 140 | 0.24% | 7 | 9.9K | 16.9% | 4 | | Jan 2026 | 160 | 0.21% | 7 | 14.8K | 19.9% | 4 | | Feb 2026 | 200 | 0.28% | 7 | 12.1K | 16.7% | 4 | | Mar 2026 | 280 | 0.4% | 7 | 9.9K | 14.2% | 4 | | Apr 2026 | 200 | 0.27% | 7 | 9.9K | 13.2% | 4 | | May 2026 | 140 | 0.21% | 7 | 12.1K | 18.1% | 4 | | Jun 2026 | 180 | 0.25% | 7 | 14.8K | 20.3% | 4 | | Jul 2026 | 180 | 0.27% | 7 | 14.8K | 22.3% | 3 | | Aug 2026 | 180 | 0.25% | 7 | 18.1K | 24.6% | 2 | | Sep 2026 | 200 | 0.3% | 7 | 12.1K | 18.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Measured’s and Nielsen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Measured**: Measured on the search terms “measured incrementality” and “measured mmm”, summed into one figure. - **Nielsen**: Measured on the search term “nielsen survey”. - [Measured profile](/demand/global-en/brands/measured) - [Nielsen profile](/demand/global-en/brands/nielsen) - [All connected TV measurement platforms worldwide](/demand/global-en/categories/connected-tv-measurement-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Measured or Nielsen more popular in search? In September 2026, Nielsen had more branded searches than Measured among connected TV measurement platforms worldwide. Nielsen had about 12,100 branded searches, while Measured had 200. Nielsen made up 18.2% of all connected TV measurement platform searches we track, and Measured accounted for 0.3%. ## Cite this page Brandwave. "Measured vs Nielsen: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/connected-tv-measurement-platforms/compare/measured-vs-nielsen This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/connected-tv-measurement-platforms/compare/measured-vs-nielsen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.