---
title: "Connected TV measurement platforms: Which brands are most popular in search?"
description: "Compare platforms for assessing connected-TV audiences, ad delivery, and cross-screen campaign outcomes. Share of Search among Comscore, iSpot, Innovid, VideoAmp and Tatari, the connected TV measurement platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/connected-tv-measurement-platforms"
publisher: "Brandwave"
---

# Connected TV measurement platforms: Which brands are most popular in search?

Compare platforms for assessing connected-TV audiences, ad delivery, and cross-screen campaign outcomes. Share of Search among Comscore, iSpot, Innovid, VideoAmp and Tatari, the connected TV measurement platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Connected TV measurement platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Comscore, 39.9%

## Which brand is most popular in search among connected TV measurement platforms worldwide?

- Comscore and iSpot share the highest estimated Share of Search among connected TV measurement platforms worldwide, at 39.9% and 39.8% in August 2026.
- Across the 11 months ending August 2026, Comscore’s estimated Share of Search among connected TV measurement platforms worldwide decreased from 40.4% to 39.9%.
- Across the 11 months ending August 2026, iSpot’s estimated Share of Search among connected TV measurement platforms worldwide decreased from 40.3% to 39.8%.
- Across the 11 months ending August 2026, VideoAmp’s estimated Share of Search among connected TV measurement platforms worldwide increased from 6.6% to 8%.
- Across the 11 months ending August 2026, Comscore’s estimated Share of Search among connected TV measurement platforms worldwide peaked at 43.7% in March 2026 and was lowest at 35.7% in December 2025.
- Across the 11 months ending August 2026, iSpot’s estimated Share of Search among connected TV measurement platforms worldwide peaked at 45.1% in June 2026 and was lowest at 35.4% in January 2026.
- Across the 11 months ending August 2026, Innovid’s estimated Share of Search among connected TV measurement platforms worldwide peaked at 14.6% in February 2026 and was lowest at 11.2% in June 2026.
- Across the 11 months ending August 2026, VideoAmp’s estimated Share of Search among connected TV measurement platforms worldwide peaked at 8% in August 2026 and was lowest at 5.9% in July 2026.
- Across the 11 months ending August 2026, Innovid and Tatari held steady: their estimated Share of Search among connected TV measurement platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Comscore vs iSpot: compare search popularity](/demand/global-en/compare/comscore-vs-ispot): 39.9% against 39.8% Share of Search.
- [Comscore vs Innovid: compare search popularity](/demand/global-en/compare/comscore-vs-innovid): 39.9% against 12% Share of Search.
- [Comscore vs VideoAmp: compare search popularity](/demand/global-en/compare/comscore-vs-videoamp): 39.9% against 8% Share of Search.
- [iSpot vs Innovid: compare search popularity](/demand/global-en/compare/innovid-vs-ispot): 39.8% against 12% Share of Search.
- [iSpot vs VideoAmp: compare search popularity](/demand/global-en/compare/ispot-vs-videoamp): 39.8% against 8% Share of Search.
- [Innovid vs VideoAmp: compare search popularity](/demand/global-en/compare/innovid-vs-videoamp): 12% against 8% Share of Search.

## How did search popularity change for connected TV measurement platforms worldwide in August 2026?

- In August 2026, Comscore overtook iSpot to take the highest estimated Share of Search among connected TV measurement platforms worldwide, at 39.9%.
- In August 2026, VideoAmp gained estimated Share of Search among connected TV measurement platforms worldwide, from 5.9% to 8%.
- In August 2026, iSpot lost estimated Share of Search among connected TV measurement platforms worldwide, from 44.2% to 39.8%.
- In August 2026, Innovid lost estimated Share of Search among connected TV measurement platforms worldwide, from 13.3% to 12%.
- Estimated monthly branded searches for Tatari worldwide fell 33.3% over 11 measured months, from 210 to 140 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Comscore | 39.9% | 14.8K | +22.1% | Comscore |
| 2 | iSpot | 39.8% | 14.8K | 0.0% | iSpot |
| 3 | Innovid | 12% | 4.5K | +0.4% | Innovid |
| 4 | VideoAmp | 8% | 3K | +52.0% | VideoAmp |
| 5 | Tatari | 0.38% | 140 | 0.0% | Tatari |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Comscore | 18.1K | 40.4% | 1 |
| Oct 2025 | iSpot | 18.1K | 40.3% | 2 |
| Oct 2025 | Innovid | 5.5K | 12.2% | 3 |
| Oct 2025 | VideoAmp | 3K | 6.6% | 4 |
| Oct 2025 | Tatari | 210 | 0.47% | 5 |
| Nov 2025 | iSpot | 18.1K | 44% | 1 |
| Nov 2025 | Comscore | 14.8K | 36.1% | 2 |
| Nov 2025 | Innovid | 5.5K | 13.4% | 3 |
| Nov 2025 | VideoAmp | 2.5K | 6% | 4 |
| Nov 2025 | Tatari | 210 | 0.51% | 5 |
| Dec 2025 | iSpot | 14.8K | 43.4% | 1 |
| Dec 2025 | Comscore | 12.2K | 35.7% | 2 |
| Dec 2025 | Innovid | 4.5K | 13.1% | 3 |
| Dec 2025 | VideoAmp | 2.5K | 7.3% | 4 |
| Dec 2025 | Tatari | 170 | 0.5% | 5 |
| Jan 2026 | Comscore | 18.2K | 43.4% | 1 |
| Jan 2026 | iSpot | 14.8K | 35.4% | 2 |
| Jan 2026 | Innovid | 5.7K | 13.5% | 3 |
| Jan 2026 | VideoAmp | 3K | 7.1% | 4 |
| Jan 2026 | Tatari | 210 | 0.5% | 5 |
| Feb 2026 | Comscore | 14.8K | 38.6% | 1 |
| Feb 2026 | iSpot | 14.8K | 38.5% | 2 |
| Feb 2026 | Innovid | 5.6K | 14.6% | 3 |
| Feb 2026 | VideoAmp | 3K | 7.8% | 4 |
| Feb 2026 | Tatari | 210 | 0.55% | 5 |
| Mar 2026 | Comscore | 18.2K | 43.7% | 1 |
| Mar 2026 | iSpot | 14.8K | 35.5% | 2 |
| Mar 2026 | Innovid | 5.5K | 13.2% | 3 |
| Mar 2026 | VideoAmp | 3K | 7.1% | 4 |
| Mar 2026 | Tatari | 210 | 0.5% | 5 |
| Apr 2026 | Comscore | 14.9K | 38.8% | 1 |
| Apr 2026 | iSpot | 14.8K | 38.6% | 2 |
| Apr 2026 | Innovid | 5.5K | 14.3% | 3 |
| Apr 2026 | VideoAmp | 3K | 7.8% | 4 |
| Apr 2026 | Tatari | 170 | 0.44% | 5 |
| May 2026 | Comscore | 14.9K | 40.4% | 1 |
| May 2026 | iSpot | 14.8K | 40.3% | 2 |
| May 2026 | Innovid | 4.5K | 12.2% | 3 |
| May 2026 | VideoAmp | 2.5K | 6.7% | 4 |
| May 2026 | Tatari | 140 | 0.38% | 5 |
| Jun 2026 | iSpot | 18.1K | 45.1% | 1 |
| Jun 2026 | Comscore | 14.8K | 37% | 2 |
| Jun 2026 | Innovid | 4.5K | 11.2% | 3 |
| Jun 2026 | VideoAmp | 2.5K | 6.2% | 4 |
| Jun 2026 | Tatari | 170 | 0.42% | 5 |
| Jul 2026 | iSpot | 14.8K | 44.2% | 1 |
| Jul 2026 | Comscore | 12.2K | 36.3% | 2 |
| Jul 2026 | Innovid | 4.5K | 13.3% | 3 |
| Jul 2026 | VideoAmp | 2K | 5.9% | 4 |
| Jul 2026 | Tatari | 140 | 0.42% | 5 |
| Aug 2026 | Comscore | 14.8K | 39.9% | 1 |
| Aug 2026 | iSpot | 14.8K | 39.8% | 2 |
| Aug 2026 | Innovid | 4.5K | 12% | 3 |
| Aug 2026 | VideoAmp | 3K | 8% | 4 |
| Aug 2026 | Tatari | 140 | 0.38% | 5 |
| Sep 2026 | Comscore | — | — | — |
| Sep 2026 | Innovid | — | — | — |
| Sep 2026 | iSpot | — | — | — |
| Sep 2026 | Tatari | — | — | — |
| Sep 2026 | VideoAmp | — | — | — |

## What is being compared

- **Comscore**: Measured on the search terms “comscore”, “comscore campaign ratings” and “comscore.com”, summed into one figure.
- **Innovid**: Measured on the search terms “innovid” and “innovid.com”, summed into one figure.
- **iSpot**: Measured on the search term “ispot.tv”.
- **Tatari**: Measured on the search terms “tatari tv” and “tatari.tv”, summed into one figure.
- **VideoAmp**: Measured on the search terms “videoamp”, “videoamp measurement” and “videoamp.com”, summed into one figure.

- [Comscore](/demand/global-en/brands/comscore)
- [Innovid](/demand/global-en/brands/innovid)
- [iSpot](/demand/global-en/brands/ispot)
- [Tatari](/demand/global-en/brands/tatari)
- [VideoAmp](/demand/global-en/brands/videoamp)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among connected TV measurement platforms worldwide?

Comscore and iSpot share the highest estimated Share of Search among connected TV measurement platforms worldwide, at 39.9% and 39.8% in August 2026. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Connected TV measurement platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/connected-tv-measurement-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/connected-tv-measurement-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.