--- title: "Amazon DSP vs The Trade Desk: Which is searched more?" description: "Is Amazon DSP or The Trade Desk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Connected TV advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/connected-tv-advertising-platforms/compare/amazon-dsp-vs-the-trade-desk" publisher: "Brandwave" --- # Amazon DSP vs The Trade Desk: Which is searched more? Is Amazon DSP or The Trade Desk more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Connected TV advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Amazon DSP and The Trade Desk - **Competitive set**: Connected TV advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Amazon DSP Share of Search**: 1.5% - **The Trade Desk Share of Search**: 2.7% ## Is Amazon DSP or The Trade Desk more popular in search? - In September 2026, The Trade Desk had more branded searches than Amazon DSP among connected TV advertising platforms worldwide. The Trade Desk had about 50,500 branded searches, while Amazon DSP had 27,100. The Trade Desk made up 2.7% of all connected TV advertising platform searches we track, and Amazon DSP accounted for 1.5%. - The Trade Desk was ahead of Amazon DSP in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Amazon DSP’s share of searches among connected TV advertising platforms worldwide moved from 2.2% to 1.5%, and its estimated monthly branded searches moved from 49.5K to 27.1K. - Across the 12 months ending September 2026, The Trade Desk’s share of searches among connected TV advertising platforms worldwide moved from 2.8% to 2.7%, and its estimated monthly branded searches moved from 61.1K to 50.5K. ## How did search popularity change for connected TV advertising platforms worldwide in September 2026? - Estimated monthly branded searches for Amazon DSP worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026. - Estimated monthly branded searches for The Trade Desk worldwide fell 17.3% over 12 measured months, from 61.1K to 50.5K in September 2026. ## Month by month | Month | Amazon DSP estimated searches | Amazon DSP Share of Search | Amazon DSP rank | The Trade Desk estimated searches | The Trade Desk Share of Search | The Trade Desk rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 2.2% | 5 | 61.1K | 2.8% | 4 | | Nov 2025 | 33.1K | 1.5% | 5 | 50K | 2.3% | 4 | | Dec 2025 | 33.1K | 1.5% | 5 | 41.2K | 1.9% | 4 | | Jan 2026 | 33.1K | 1.5% | 5 | 61.2K | 2.8% | 4 | | Feb 2026 | 27.1K | 1.5% | 5 | 61.5K | 3.3% | 4 | | Mar 2026 | 33.1K | 1.5% | 5 | 75.6K | 3.4% | 4 | | Apr 2026 | 33.1K | 1.8% | 5 | 51.4K | 2.8% | 4 | | May 2026 | 33.1K | 1.8% | 5 | 52.4K | 2.9% | 4 | | Jun 2026 | 33.1K | 1.5% | 5 | 52.4K | 2.4% | 4 | | Jul 2026 | 27.1K | 1.2% | 5 | 43.4K | 2% | 4 | | Aug 2026 | 27.1K | 1.2% | 5 | 61.8K | 2.8% | 4 | | Sep 2026 | 27.1K | 1.5% | 5 | 50.5K | 2.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Amazon DSP’s and The Trade Desk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Amazon DSP**: Measured on the search term “amazondsp”. - **The Trade Desk**: Measured on the search terms “the trade desk” and “the trade desk dsp”, summed into one figure. - [Amazon DSP profile](/demand/global-en/brands/amazon-dsp) - [The Trade Desk profile](/demand/global-en/brands/the-trade-desk) - [All connected TV advertising platforms worldwide](/demand/global-en/categories/connected-tv-advertising-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Amazon DSP or The Trade Desk more popular in search? In September 2026, The Trade Desk had more branded searches than Amazon DSP among connected TV advertising platforms worldwide. The Trade Desk had about 50,500 branded searches, while Amazon DSP had 27,100. The Trade Desk made up 2.7% of all connected TV advertising platform searches we track, and Amazon DSP accounted for 1.5%. ## Cite this page Brandwave. "Amazon DSP vs The Trade Desk: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/connected-tv-advertising-platforms/compare/amazon-dsp-vs-the-trade-desk This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/connected-tv-advertising-platforms/compare/amazon-dsp-vs-the-trade-desk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.