---
title: "Connected TV advertising platforms: Which brands are most popular in search?"
description: "Compare the platforms that buy streaming TV ads. Share of Search among Roku, Samsung, Vizio, LG Ad Solutions and MNTN, the connected TV advertising platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/connected-tv-advertising-platforms"
publisher: "Brandwave"
---

# Connected TV advertising platforms: Which brands are most popular in search?

Compare the platforms that buy streaming TV ads. Share of Search among Roku, Samsung, Vizio, LG Ad Solutions and MNTN, the connected TV advertising platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Connected TV advertising platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Roku, 77.4%

## Which brand is most popular in search among connected TV advertising platforms worldwide?

- In August 2026, Roku was the most searched among connected TV advertising platforms worldwide, with an estimated 1.8M branded searches and 77.4% estimated Share of Search within this set.
- Samsung is in 2nd place, 59.6 percentage points behind at 17.8% Share of Search.
- Across the 11 months ending August 2026, Roku’s estimated Share of Search among connected TV advertising platforms worldwide increased from 76.5% to 77.4%.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among connected TV advertising platforms worldwide decreased from 18.9% to 17.8%.
- Across the 11 months ending August 2026, Roku’s estimated Share of Search among connected TV advertising platforms worldwide peaked at 79.8% in June 2026 and was lowest at 76.2% in February 2026.
- Across the 11 months ending August 2026, Samsung’s estimated Share of Search among connected TV advertising platforms worldwide peaked at 19.1% in February 2026 and was lowest at 15.3% in June 2026.
- Across the 11 months ending August 2026, Vizio’s estimated Share of Search among connected TV advertising platforms worldwide peaked at 5.6% in November 2025 and was lowest at 4.6% in October 2025.
- Across the 11 months ending August 2026, Vizio, LG Ad Solutions and MNTN held steady: their estimated Share of Search among connected TV advertising platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Roku vs Samsung: compare search popularity](/demand/global-en/compare/roku-vs-samsung): 77.4% against 17.8% Share of Search.
- [Roku vs Vizio: compare search popularity](/demand/global-en/compare/roku-vs-vizio): 77.4% against 4.7% Share of Search.
- [Samsung vs Vizio: compare search popularity](/demand/global-en/compare/samsung-vs-vizio): 17.8% against 4.7% Share of Search.

## How did search popularity change for connected TV advertising platforms worldwide in August 2026?

- In August 2026, Samsung gained estimated Share of Search among connected TV advertising platforms worldwide, from 16.2% to 17.8%.
- In August 2026, Roku lost estimated Share of Search among connected TV advertising platforms worldwide, from 79% to 77.4%.
- Estimated monthly branded searches for LG Ad Solutions worldwide rose 84.6% over 11 measured months, from 1.3K to 2.4K in August 2026.
- Estimated monthly branded searches for MNTN worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Roku | 77.4% | 1.8M | 0.0% | Roku |
| 2 | Samsung | 17.8% | 422K | +12.0% | Samsung |
| 3 | Vizio | 4.7% | 110K | 0.0% | Vizio |
| 4 | LG Ad Solutions | 0.1% | 2.4K | +140.0% | LG Ad Solutions |
| 5 | MNTN | 0.01% | 320 | +23.1% | MNTN |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Roku | 1.8M | 76.5% | 1 |
| Oct 2025 | Samsung | 452K | 18.9% | 2 |
| Oct 2025 | Vizio | 110K | 4.6% | 3 |
| Oct 2025 | LG Ad Solutions | 1.3K | 0.05% | 4 |
| Oct 2025 | MNTN | 390 | 0.02% | 5 |
| Nov 2025 | Roku | 1.8M | 76.4% | 1 |
| Nov 2025 | Samsung | 431K | 18% | 2 |
| Nov 2025 | Vizio | 135K | 5.6% | 3 |
| Nov 2025 | LG Ad Solutions | 1K | 0.04% | 4 |
| Nov 2025 | MNTN | 260 | 0.01% | 5 |
| Dec 2025 | Roku | 1.8M | 78.3% | 1 |
| Dec 2025 | Samsung | 397K | 17% | 2 |
| Dec 2025 | Vizio | 110K | 4.7% | 3 |
| Dec 2025 | LG Ad Solutions | 1K | 0.04% | 4 |
| Dec 2025 | MNTN | 320 | 0.01% | 5 |
| Jan 2026 | Roku | 1.8M | 78.3% | 1 |
| Jan 2026 | Samsung | 397K | 17% | 2 |
| Jan 2026 | Vizio | 110K | 4.7% | 3 |
| Jan 2026 | LG Ad Solutions | 1K | 0.04% | 4 |
| Jan 2026 | MNTN | 390 | 0.02% | 5 |
| Feb 2026 | Roku | 1.5M | 76.2% | 1 |
| Feb 2026 | Samsung | 377K | 19.1% | 2 |
| Feb 2026 | Vizio | 90.5K | 4.6% | 3 |
| Feb 2026 | LG Ad Solutions | 1K | 0.05% | 4 |
| Feb 2026 | MNTN | 320 | 0.02% | 5 |
| Mar 2026 | Roku | 1.8M | 78.9% | 1 |
| Mar 2026 | Samsung | 377K | 16.2% | 2 |
| Mar 2026 | Vizio | 110K | 4.7% | 3 |
| Mar 2026 | LG Ad Solutions | 1.9K | 0.08% | 4 |
| Mar 2026 | MNTN | 390 | 0.02% | 5 |
| Apr 2026 | Roku | 1.5M | 77.2% | 1 |
| Apr 2026 | Samsung | 352K | 18.1% | 2 |
| Apr 2026 | Vizio | 90.5K | 4.7% | 3 |
| Apr 2026 | LG Ad Solutions | 1K | 0.05% | 4 |
| Apr 2026 | MNTN | 320 | 0.02% | 5 |
| May 2026 | Roku | 1.5M | 77.2% | 1 |
| May 2026 | Samsung | 352K | 18.1% | 2 |
| May 2026 | Vizio | 90.5K | 4.7% | 3 |
| May 2026 | LG Ad Solutions | 1K | 0.05% | 4 |
| May 2026 | MNTN | 320 | 0.02% | 5 |
| Jun 2026 | Roku | 1.8M | 79.8% | 1 |
| Jun 2026 | Samsung | 352K | 15.3% | 2 |
| Jun 2026 | Vizio | 110K | 4.8% | 3 |
| Jun 2026 | LG Ad Solutions | 1.6K | 0.07% | 4 |
| Jun 2026 | MNTN | 320 | 0.01% | 5 |
| Jul 2026 | Roku | 1.8M | 79% | 1 |
| Jul 2026 | Samsung | 377K | 16.2% | 2 |
| Jul 2026 | Vizio | 110K | 4.7% | 3 |
| Jul 2026 | LG Ad Solutions | 1K | 0.04% | 4 |
| Jul 2026 | MNTN | 260 | 0.01% | 5 |
| Aug 2026 | Roku | 1.8M | 77.4% | 1 |
| Aug 2026 | Samsung | 422K | 17.8% | 2 |
| Aug 2026 | Vizio | 110K | 4.7% | 3 |
| Aug 2026 | LG Ad Solutions | 2.4K | 0.1% | 4 |
| Aug 2026 | MNTN | 320 | 0.01% | 5 |
| Sep 2026 | LG Ad Solutions | — | — | — |
| Sep 2026 | MNTN | — | — | — |
| Sep 2026 | Roku | — | — | — |
| Sep 2026 | Samsung | — | — | — |
| Sep 2026 | Vizio | — | — | — |

## What is being compared

- **LG Ad Solutions**: Measured on the search term “lg ad solutions”.
- **MNTN**: Measured on the search term “mntn ctv”.
- **Roku**: Measured on the search term “roku”.
- **Samsung**: Measured on the search terms “samsung com”, “samsung washer” and “samsung washing machine”, summed into one figure.
- **Vizio**: Measured on the search term “vizio”.

- [LG Ad Solutions](/demand/global-en/brands/lg-ads)
- [MNTN](/demand/global-en/brands/mntn)
- [Roku](/demand/global-en/brands/roku)
- [Samsung](/demand/global-en/brands/samsung)
- [Vizio](/demand/global-en/brands/vizio)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among connected TV advertising platforms worldwide?

In August 2026, Roku was the most searched among connected TV advertising platforms worldwide, with an estimated 1.8M branded searches and 77.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Connected TV advertising platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/connected-tv-advertising-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/connected-tv-advertising-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.