---
title: "Conditioner brands: Which brands are most popular in search?"
description: "Compare the conditioner brands people buy. Share of Search among Garnier, Herbal Essences, Pantene, OGX and Aussie, the conditioner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/conditioner-brands"
publisher: "Brandwave"
---

# Conditioner brands: Which brands are most popular in search?

Compare the conditioner brands people buy. Share of Search among Garnier, Herbal Essences, Pantene, OGX and Aussie, the conditioner brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Conditioner brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Garnier, 46.8%

## Which brand is most popular in search among conditioner brands worldwide?

- In August 2026, Garnier was the most searched among conditioner brands worldwide, with an estimated 550K branded searches and 46.8% estimated Share of Search within this set.
- Herbal Essences is in 2nd place, 21.2 percentage points behind at 25.6% Share of Search.
- Across the 11 months ending August 2026, Garnier’s estimated Share of Search among conditioner brands worldwide decreased from 49.8% to 46.8%.
- Across the 11 months ending August 2026, Herbal Essences’ estimated Share of Search among conditioner brands worldwide increased from 22.3% to 25.6%.
- Across the 11 months ending August 2026, Pantene’s estimated Share of Search among conditioner brands worldwide decreased from 22.3% to 20.9%.
- Across the 11 months ending August 2026, OGX’s estimated Share of Search among conditioner brands worldwide increased from 5.5% to 6.3%.
- Across the 11 months ending August 2026, Garnier’s estimated Share of Search among conditioner brands worldwide peaked at 49.8% in October 2025 and was lowest at 44.2% in November 2025.
- Across the 11 months ending August 2026, Herbal Essences’ estimated Share of Search among conditioner brands worldwide peaked at 25.6% in March 2026 and was lowest at 22% in April 2026.
- Across the 11 months ending August 2026, Pantene’s estimated Share of Search among conditioner brands worldwide peaked at 24.1% in November 2025 and was lowest at 20.9% in March 2026.
- Across the 11 months ending August 2026, OGX’s estimated Share of Search among conditioner brands worldwide peaked at 7.3% in November 2025 and was lowest at 5.5% in October 2025.
- Across the 11 months ending August 2026, Aussie held steady: its estimated Share of Search among conditioner brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Garnier vs Herbal Essences: compare search popularity](/demand/global-en/compare/garnier-vs-herbal-essences): 46.8% against 25.6% Share of Search.
- [Garnier vs Pantene: compare search popularity](/demand/global-en/compare/garnier-vs-pantene): 46.8% against 20.9% Share of Search.
- [Garnier vs OGX: compare search popularity](/demand/global-en/compare/garnier-vs-ogx): 46.8% against 6.3% Share of Search.
- [Herbal Essences vs Pantene: compare search popularity](/demand/global-en/compare/herbal-essences-vs-pantene): 25.6% against 20.9% Share of Search.
- [Herbal Essences vs OGX: compare search popularity](/demand/global-en/compare/herbal-essences-vs-ogx): 25.6% against 6.3% Share of Search.
- [Pantene vs OGX: compare search popularity](/demand/global-en/compare/ogx-vs-pantene): 20.9% against 6.3% Share of Search.

## How did search popularity change for conditioner brands worldwide in August 2026?

- Estimated monthly branded searches for Aussie worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.
- Estimated monthly branded searches for Herbal Essences worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.
- Estimated monthly branded searches for OGX worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Garnier | 46.8% | 550K | 0.0% | Garnier |
| 2 | Herbal Essences | 25.6% | 301K | 0.0% | Herbal Essences |
| 3 | Pantene | 20.9% | 246K | 0.0% | Procter & Gamble |
| 4 | OGX | 6.3% | 74K | 0.0% | OGX |
| 5 | Aussie | 0.31% | 3.6K | 0.0% | Aussie |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Garnier | 550K | 49.8% | 1 |
| Oct 2025 | Herbal Essences | 246K | 22.3% | 2 |
| Oct 2025 | Pantene | 246K | 22.3% | 3 |
| Oct 2025 | OGX | 60.5K | 5.5% | 4 |
| Oct 2025 | Aussie | 2.9K | 0.26% | 5 |
| Nov 2025 | Garnier | 450K | 44.2% | 1 |
| Nov 2025 | Herbal Essences | 246K | 24.1% | 2 |
| Nov 2025 | Pantene | 246K | 24.1% | 3 |
| Nov 2025 | OGX | 74K | 7.3% | 4 |
| Nov 2025 | Aussie | 2.9K | 0.28% | 5 |
| Dec 2025 | Garnier | 450K | 44.2% | 1 |
| Dec 2025 | Herbal Essences | 246K | 24.1% | 2 |
| Dec 2025 | Pantene | 246K | 24.1% | 3 |
| Dec 2025 | OGX | 74K | 7.3% | 4 |
| Dec 2025 | Aussie | 2.9K | 0.28% | 5 |
| Jan 2026 | Garnier | 450K | 44.2% | 1 |
| Jan 2026 | Herbal Essences | 246K | 24.1% | 2 |
| Jan 2026 | Pantene | 246K | 24.1% | 3 |
| Jan 2026 | OGX | 74K | 7.3% | 4 |
| Jan 2026 | Aussie | 2.9K | 0.28% | 5 |
| Feb 2026 | Garnier | 450K | 44.2% | 1 |
| Feb 2026 | Herbal Essences | 246K | 24.1% | 2 |
| Feb 2026 | Pantene | 246K | 24.1% | 3 |
| Feb 2026 | OGX | 74K | 7.3% | 4 |
| Feb 2026 | Aussie | 2.9K | 0.28% | 5 |
| Mar 2026 | Garnier | 550K | 46.8% | 1 |
| Mar 2026 | Herbal Essences | 301K | 25.6% | 2 |
| Mar 2026 | Pantene | 246K | 20.9% | 3 |
| Mar 2026 | OGX | 74K | 6.3% | 4 |
| Mar 2026 | Aussie | 3.6K | 0.31% | 5 |
| Apr 2026 | Garnier | 550K | 49.2% | 1 |
| Apr 2026 | Herbal Essences | 246K | 22% | 2 |
| Apr 2026 | Pantene | 246K | 22% | 3 |
| Apr 2026 | OGX | 74K | 6.6% | 4 |
| Apr 2026 | Aussie | 2.9K | 0.26% | 5 |
| May 2026 | Garnier | 550K | 49.2% | 1 |
| May 2026 | Herbal Essences | 246K | 22% | 2 |
| May 2026 | Pantene | 246K | 22% | 3 |
| May 2026 | OGX | 74K | 6.6% | 4 |
| May 2026 | Aussie | 2.9K | 0.26% | 5 |
| Jun 2026 | Garnier | 550K | 46.8% | 1 |
| Jun 2026 | Herbal Essences | 301K | 25.6% | 2 |
| Jun 2026 | Pantene | 246K | 20.9% | 3 |
| Jun 2026 | OGX | 74K | 6.3% | 4 |
| Jun 2026 | Aussie | 3.6K | 0.31% | 5 |
| Jul 2026 | Garnier | 550K | 46.8% | 1 |
| Jul 2026 | Herbal Essences | 301K | 25.6% | 2 |
| Jul 2026 | Pantene | 246K | 20.9% | 3 |
| Jul 2026 | OGX | 74K | 6.3% | 4 |
| Jul 2026 | Aussie | 3.6K | 0.31% | 5 |
| Aug 2026 | Garnier | 550K | 46.8% | 1 |
| Aug 2026 | Herbal Essences | 301K | 25.6% | 2 |
| Aug 2026 | Pantene | 246K | 20.9% | 3 |
| Aug 2026 | OGX | 74K | 6.3% | 4 |
| Aug 2026 | Aussie | 3.6K | 0.31% | 5 |
| Sep 2026 | Aussie | — | — | — |
| Sep 2026 | Garnier | — | — | — |
| Sep 2026 | Herbal Essences | — | — | — |
| Sep 2026 | OGX | — | — | — |
| Sep 2026 | Pantene | — | — | — |

## What is being compared

- **Aussie**: Measured on the search term “aussie hair”.
- **Garnier**: Measured on the search term “garnier”.
- **Herbal Essences**: Measured on the search term “herbal essences”.
- **OGX**: Measured on the search term “ogx”.
- **Pantene**: Measured on the search term “pantene”.

- [Aussie](/demand/global-en/brands/aussie-hair)
- [Garnier](/demand/global-en/brands/garnier)
- [Herbal Essences](/demand/global-en/brands/herbal-essences)
- [OGX](/demand/global-en/brands/ogx)
- [Pantene](/demand/global-en/brands/pantene)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among conditioner brands worldwide?

In August 2026, Garnier was the most searched among conditioner brands worldwide, with an estimated 550K branded searches and 46.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Conditioner brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/conditioner-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/conditioner-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.