--- title: "Concrete brands: Which brands are most popular in search?" description: "Compare the concrete suppliers builders buy from. Share of Search among Hanson, Holcim, Boral, Allied Concrete and Firth, the concrete brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/concrete-brands" publisher: "Brandwave" --- # Concrete brands: Which brands are most popular in search? Compare the concrete suppliers builders buy from. Share of Search among Hanson, Holcim, Boral, Allied Concrete and Firth, the concrete brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Concrete brands - **Market**: Global - **Brands compared**: 5 - **Month measured**: Aug 2026 - **Highest Share of Search**: Hanson, 45.1% ## Which brand is most popular in search among concrete brands worldwide? - Hanson and Holcim share the highest estimated Share of Search among concrete brands worldwide, at 45.1% in August 2026. - Across the 11 months ending August 2026, Hanson’s estimated Share of Search among concrete brands worldwide increased from 40.1% to 45.1%. - Across the 11 months ending August 2026, Holcim’s estimated Share of Search among concrete brands worldwide decreased from 49% to 45.1%. - Across the 11 months ending August 2026, Boral’s estimated Share of Search among concrete brands worldwide decreased from 9.8% to 9.1%. - Across the 11 months ending August 2026, Hanson’s estimated Share of Search among concrete brands worldwide peaked at 45.1% in July 2026 and was lowest at 35.4% in January 2026. - Across the 11 months ending August 2026, Holcim’s estimated Share of Search among concrete brands worldwide peaked at 53.1% in February 2026 and was lowest at 45.1% in July 2026. - Across the 11 months ending August 2026, Boral’s estimated Share of Search among concrete brands worldwide peaked at 11.8% in December 2025 and was lowest at 9.1% in July 2026. - Across the 11 months ending August 2026, Hanson rose from 2nd to 1st among concrete brands worldwide. - Across the 11 months ending August 2026, Holcim fell from 1st to 2nd among concrete brands worldwide. - Across the 11 months ending August 2026, Allied Concrete and Firth held steady: their estimated Share of Search among concrete brands worldwide each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Hanson vs Holcim: compare search popularity](/demand/global-en/compare/hanson-vs-holcim): 45.1% Share of Search each. - [Hanson vs Boral: compare search popularity](/demand/global-en/compare/boral-vs-hanson): 45.1% against 9.1% Share of Search. - [Holcim vs Boral: compare search popularity](/demand/global-en/compare/boral-vs-holcim): 45.1% against 9.1% Share of Search. ## How did search popularity change for concrete brands worldwide in August 2026? - Estimated monthly branded searches for Hanson worldwide rose 22.2% over 11 measured months, from 135K to 165K in August 2026. - Estimated monthly branded searches for Allied Concrete worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026. - Estimated monthly branded searches for Firth worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Hanson | 45.1% | 165K | 0.0% | Hanson | | 2 | Holcim | 45.1% | 165K | 0.0% | Holcim | | 3 | Boral | 9.1% | 33.1K | 0.0% | Boral | | 4 | Allied Concrete | 0.66% | 2.4K | 0.0% | Allied Concrete | | 5 | Firth | 0.03% | 110 | 0.0% | Firth | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Holcim | 165K | 49% | 1 | | Oct 2025 | Hanson | 135K | 40.1% | 2 | | Oct 2025 | Boral | 33.1K | 9.8% | 3 | | Oct 2025 | Allied Concrete | 3.6K | 1.1% | 4 | | Oct 2025 | Firth | 140 | 0.04% | 5 | | Nov 2025 | Holcim | 135K | 48% | 1 | | Nov 2025 | Hanson | 110K | 39.1% | 2 | | Nov 2025 | Boral | 33.1K | 11.8% | 3 | | Nov 2025 | Allied Concrete | 2.9K | 1% | 4 | | Nov 2025 | Firth | 110 | 0.04% | 5 | | Dec 2025 | Holcim | 135K | 48.1% | 1 | | Dec 2025 | Hanson | 110K | 39.2% | 2 | | Dec 2025 | Boral | 33.1K | 11.8% | 3 | | Dec 2025 | Allied Concrete | 2.4K | 0.86% | 4 | | Dec 2025 | Firth | 90 | 0.03% | 5 | | Jan 2026 | Holcim | 165K | 53% | 1 | | Jan 2026 | Hanson | 110K | 35.4% | 2 | | Jan 2026 | Boral | 33.1K | 10.6% | 3 | | Jan 2026 | Allied Concrete | 2.9K | 0.93% | 4 | | Jan 2026 | Firth | 110 | 0.04% | 5 | | Feb 2026 | Holcim | 165K | 53.1% | 1 | | Feb 2026 | Hanson | 110K | 35.4% | 2 | | Feb 2026 | Boral | 33.1K | 10.7% | 3 | | Feb 2026 | Allied Concrete | 2.4K | 0.77% | 4 | | Feb 2026 | Firth | 90 | 0.03% | 5 | | Mar 2026 | Holcim | 165K | 49% | 1 | | Mar 2026 | Hanson | 135K | 40.1% | 2 | | Mar 2026 | Boral | 33.1K | 9.8% | 3 | | Mar 2026 | Allied Concrete | 3.6K | 1.1% | 4 | | Mar 2026 | Firth | 110 | 0.03% | 5 | | Apr 2026 | Holcim | 165K | 49.1% | 1 | | Apr 2026 | Hanson | 135K | 40.2% | 2 | | Apr 2026 | Boral | 33.1K | 9.8% | 3 | | Apr 2026 | Allied Concrete | 2.9K | 0.86% | 4 | | Apr 2026 | Firth | 90 | 0.03% | 5 | | May 2026 | Holcim | 165K | 49.2% | 1 | | May 2026 | Hanson | 135K | 40.2% | 2 | | May 2026 | Boral | 33.1K | 9.9% | 3 | | May 2026 | Allied Concrete | 2.4K | 0.72% | 4 | | May 2026 | Firth | 110 | 0.03% | 5 | | Jun 2026 | Holcim | 165K | 49.1% | 1 | | Jun 2026 | Hanson | 135K | 40.2% | 2 | | Jun 2026 | Boral | 33.1K | 9.8% | 3 | | Jun 2026 | Allied Concrete | 2.9K | 0.86% | 4 | | Jun 2026 | Firth | 110 | 0.03% | 5 | | Jul 2026 | Hanson | 165K | 45.1% | 1 | | Jul 2026 | Holcim | 165K | 45.1% | 2 | | Jul 2026 | Boral | 33.1K | 9.1% | 3 | | Jul 2026 | Allied Concrete | 2.4K | 0.66% | 4 | | Jul 2026 | Firth | 110 | 0.03% | 5 | | Aug 2026 | Hanson | 165K | 45.1% | 1 | | Aug 2026 | Holcim | 165K | 45.1% | 2 | | Aug 2026 | Boral | 33.1K | 9.1% | 3 | | Aug 2026 | Allied Concrete | 2.4K | 0.66% | 4 | | Aug 2026 | Firth | 110 | 0.03% | 5 | | Sep 2026 | Allied Concrete | — | — | — | | Sep 2026 | Boral | — | — | — | | Sep 2026 | Firth | — | — | — | | Sep 2026 | Hanson | — | — | — | | Sep 2026 | Holcim | — | — | — | ## What is being compared - **Allied Concrete**: Measured on the search term “allied concrete”. - **Boral**: Measured on the search term “boral”. - **Firth**: Measured on the search term “firth nz”. - **Hanson**: Measured on the search term “hanson”. - **Holcim**: Measured on the search term “holcim”. - [Allied Concrete](/demand/global-en/brands/allied-concrete) - [Boral](/demand/global-en/brands/boral) - [Firth](/demand/global-en/brands/firth) - [Hanson](/demand/global-en/brands/hanson) - [Holcim](/demand/global-en/brands/holcim) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among concrete brands worldwide? Hanson and Holcim share the highest estimated Share of Search among concrete brands worldwide, at 45.1% in August 2026. These are worldwide searches for English-language branded terms. ## Cite this page Brandwave. "Concrete brands: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/concrete-brands This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/concrete-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.