---
title: "Hourglass vs MAC: Which is searched more?"
description: "Which is more popular in search, Hourglass or MAC? Compare estimated monthly branded-search demand and Share of Search inside the Concealer brush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/concealer-brush-brands/compare/hourglass-vs-mac-cosmetics"
publisher: "Brandwave"
---

# Hourglass vs MAC: Which is searched more?

Which is more popular in search, Hourglass or MAC? Compare estimated monthly branded-search demand and Share of Search inside the Concealer brush brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hourglass and MAC
- **Competitive set**: Concealer brush brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Hourglass Share of Search**: 16%
- **MAC Share of Search**: 7.3%

## Which is more popular in search, Hourglass or MAC?

- In September 2026, Hourglass had more branded searches than MAC among concealer brush brands worldwide. Hourglass was estimated to have 162K branded searches compared to MAC’s 74K, and held a 16% Share of Search versus MAC’s 7.3%.
- Hourglass was ahead of MAC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hourglass’ estimated Share of Search among concealer brush brands worldwide moved from 12.5% to 16%, and its estimated monthly branded searches moved from 168K to 162K.
- Across the 12 months ending September 2026, MAC’s estimated Share of Search among concealer brush brands worldwide moved from 5.5% to 7.3%, and its estimated monthly branded searches held steady at 74K.

## How did search popularity change for concealer brush brands worldwide in September 2026?

Neither Hourglass nor MAC moved beyond provider rounding among concealer brush brands in Sep 2026.

## Month by month

| Month | Hourglass estimated searches | Hourglass Share of Search | Hourglass rank | MAC estimated searches | MAC Share of Search | MAC rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 168K | 12.5% | 3 | 74K | 5.5% | 4 |
| Nov 2025 | 262K | 13.7% | 2 | 110K | 5.8% | 4 |
| Dec 2025 | 215K | 13.1% | 2 | 110K | 6.7% | 4 |
| Jan 2026 | 206K | 15.3% | 2 | 74K | 5.5% | 4 |
| Feb 2026 | 162K | 14.7% | 2 | 74K | 6.7% | 4 |
| Mar 2026 | 168K | 14.7% | 2 | 74K | 6.5% | 4 |
| Apr 2026 | 168K | 14.7% | 2 | 74K | 6.5% | 4 |
| May 2026 | 137K | 13.4% | 3 | 74K | 7.2% | 4 |
| Jun 2026 | 132K | 15.4% | 3 | 60.5K | 7.1% | 4 |
| Jul 2026 | 137K | 12.4% | 3 | 74K | 6.7% | 4 |
| Aug 2026 | 162K | 16% | 3 | 74K | 7.3% | 4 |
| Sep 2026 | 162K | 16% | 3 | 74K | 7.3% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hourglass’ and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hourglass**: Measured on the search terms “hourglass brush” and “hourglass concealer”, summed into one figure.
- **MAC**: Measured on the search term “mac makeup”.

- [Hourglass profile](/demand/global-en/brands/hourglass)
- [MAC profile](/demand/global-en/brands/mac-cosmetics)
- [All concealer brush brands worldwide](/demand/global-en/categories/concealer-brush-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hourglass or MAC?

In September 2026, Hourglass had more branded searches than MAC among concealer brush brands worldwide. Hourglass was estimated to have 162K branded searches compared to MAC’s 74K, and held a 16% Share of Search versus MAC’s 7.3%.

## Cite this page

Brandwave. "Hourglass vs MAC: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/concealer-brush-brands/compare/hourglass-vs-mac-cosmetics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/concealer-brush-brands/compare/hourglass-vs-mac-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.