---
title: "Concealer brush brands: Which are searched most?"
description: "Compare the concealer brush brands people buy. Share of Search among Rare Beauty, e.l.f., Hourglass, MAC and Real Techniques, the concealer brush brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/concealer-brush-brands"
publisher: "Brandwave"
---

# Concealer brush brands: Which are searched most?

Compare the concealer brush brands people buy. Share of Search among Rare Beauty, e.l.f., Hourglass, MAC and Real Techniques, the concealer brush brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Concealer brush brands
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Rare Beauty, 54.4%

## Which brand is most popular in search among concealer brush brands worldwide?

- In September 2026, Rare Beauty was the most searched among concealer brush brands worldwide, with an estimated 550K branded searches and 54.4% estimated Share of Search within this set.
- e.l.f. is in 2nd place, 38.1 percentage points behind at 16.3% Share of Search.
- Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among concealer brush brands worldwide decreased from 61.4% to 54.4%.
- Across the 12 months ending September 2026, e.l.f.’s estimated Share of Search among concealer brush brands worldwide increased from 15% to 16.3%.
- Across the 12 months ending September 2026, Hourglass’ estimated Share of Search among concealer brush brands worldwide increased from 12.5% to 16%.
- Across the 12 months ending September 2026, MAC’s estimated Share of Search among concealer brush brands worldwide increased from 5.5% to 7.3%.
- Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among concealer brush brands worldwide peaked at 64.1% in November 2025 and was lowest at 52.5% in June 2026.
- Across the 12 months ending September 2026, e.l.f.’s estimated Share of Search among concealer brush brands worldwide peaked at 19.7% in May 2026 and was lowest at 10.6% in November 2025.
- Across the 12 months ending September 2026, Hourglass’ estimated Share of Search among concealer brush brands worldwide peaked at 16% in August 2026 and was lowest at 12.4% in July 2026.
- Across the 12 months ending September 2026, MAC’s estimated Share of Search among concealer brush brands worldwide peaked at 7.3% in August 2026 and was lowest at 5.5% in January 2026.
- Across the 12 months ending September 2026, Real Techniques’ estimated Share of Search among concealer brush brands worldwide peaked at 6.7% in December 2025 and was lowest at 5.3% in March 2026.
- Across the 12 months ending September 2026, Real Techniques held steady: its estimated Share of Search among concealer brush brands worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Rare Beauty vs e.l.f.: compare search popularity](/demand/global-en/compare/elf-vs-rare-beauty): 54.4% against 16.3% Share of Search.
- [Rare Beauty vs Hourglass: compare search popularity](/demand/global-en/compare/hourglass-vs-rare-beauty): 54.4% against 16% Share of Search.
- [Rare Beauty vs MAC: compare search popularity](/demand/global-en/compare/mac-cosmetics-vs-rare-beauty): 54.4% against 7.3% Share of Search.
- [Rare Beauty vs Real Techniques: compare search popularity](/demand/global-en/compare/rare-beauty-vs-real-techniques): 54.4% against 6% Share of Search.
- [e.l.f. vs Hourglass: compare search popularity](/demand/global-en/compare/elf-vs-hourglass): 16.3% against 16% Share of Search.
- [e.l.f. vs MAC: compare search popularity](/demand/global-en/compare/elf-vs-mac-cosmetics): 16.3% against 7.3% Share of Search.
- [e.l.f. vs Real Techniques: compare search popularity](/demand/global-en/compare/elf-vs-real-techniques): 16.3% against 6% Share of Search.
- [Hourglass vs MAC: compare search popularity](/demand/global-en/compare/hourglass-vs-mac-cosmetics): 16% against 7.3% Share of Search.
- [Hourglass vs Real Techniques: compare search popularity](/demand/global-en/compare/hourglass-vs-real-techniques): 16% against 6% Share of Search.
- [MAC vs Real Techniques: compare search popularity](/demand/global-en/compare/mac-cosmetics-vs-real-techniques): 7.3% against 6% Share of Search.

## How did search popularity change for concealer brush brands worldwide in September 2026?

- Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
- Estimated monthly branded searches for Real Techniques worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
- Estimated monthly branded searches for e.l.f. worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Rare Beauty | 54.4% | 550K | 0.0% | Rare Beauty |
| 2 | e.l.f. | 16.3% | 165K | 0.0% | e.l.f. |
| 3 | Hourglass | 16% | 162K | 0.0% | Hourglass |
| 4 | MAC | 7.3% | 74K | 0.0% | MAC |
| 5 | Real Techniques | 6% | 60.5K | 0.0% | Real Techniques |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rare Beauty | 823K | 61.4% | 1 |
| Oct 2025 | e.l.f. | 201K | 15% | 2 |
| Oct 2025 | Hourglass | 168K | 12.5% | 3 |
| Oct 2025 | MAC | 74K | 5.5% | 4 |
| Oct 2025 | Real Techniques | 74K | 5.5% | 5 |
| Nov 2025 | Rare Beauty | 1.2M | 64.1% | 1 |
| Nov 2025 | Hourglass | 262K | 13.7% | 2 |
| Nov 2025 | e.l.f. | 201K | 10.6% | 3 |
| Nov 2025 | MAC | 110K | 5.8% | 4 |
| Nov 2025 | Real Techniques | 110K | 5.8% | 5 |
| Dec 2025 | Rare Beauty | 1M | 61.1% | 1 |
| Dec 2025 | Hourglass | 215K | 13.1% | 2 |
| Dec 2025 | e.l.f. | 201K | 12.3% | 3 |
| Dec 2025 | MAC | 110K | 6.7% | 4 |
| Dec 2025 | Real Techniques | 110K | 6.7% | 5 |
| Jan 2026 | Rare Beauty | 823K | 61.3% | 1 |
| Jan 2026 | Hourglass | 206K | 15.3% | 2 |
| Jan 2026 | e.l.f. | 165K | 12.3% | 3 |
| Jan 2026 | MAC | 74K | 5.5% | 4 |
| Jan 2026 | Real Techniques | 74K | 5.5% | 5 |
| Feb 2026 | Rare Beauty | 673K | 60.9% | 1 |
| Feb 2026 | Hourglass | 162K | 14.7% | 2 |
| Feb 2026 | e.l.f. | 135K | 12.2% | 3 |
| Feb 2026 | MAC | 74K | 6.7% | 4 |
| Feb 2026 | Real Techniques | 60.5K | 5.5% | 5 |
| Mar 2026 | Rare Beauty | 673K | 59% | 1 |
| Mar 2026 | Hourglass | 168K | 14.7% | 2 |
| Mar 2026 | e.l.f. | 165K | 14.5% | 3 |
| Mar 2026 | MAC | 74K | 6.5% | 4 |
| Mar 2026 | Real Techniques | 60.5K | 5.3% | 5 |
| Apr 2026 | Rare Beauty | 673K | 59% | 1 |
| Apr 2026 | Hourglass | 168K | 14.7% | 2 |
| Apr 2026 | e.l.f. | 165K | 14.5% | 3 |
| Apr 2026 | MAC | 74K | 6.5% | 4 |
| Apr 2026 | Real Techniques | 60.5K | 5.3% | 5 |
| May 2026 | Rare Beauty | 550K | 53.8% | 1 |
| May 2026 | e.l.f. | 201K | 19.7% | 2 |
| May 2026 | Hourglass | 137K | 13.4% | 3 |
| May 2026 | MAC | 74K | 7.2% | 4 |
| May 2026 | Real Techniques | 60.5K | 5.9% | 5 |
| Jun 2026 | Rare Beauty | 450K | 52.5% | 1 |
| Jun 2026 | e.l.f. | 165K | 19.2% | 2 |
| Jun 2026 | Hourglass | 132K | 15.4% | 3 |
| Jun 2026 | MAC | 60.5K | 7.1% | 4 |
| Jun 2026 | Real Techniques | 49.5K | 5.8% | 5 |
| Jul 2026 | Rare Beauty | 673K | 60.7% | 1 |
| Jul 2026 | e.l.f. | 165K | 14.9% | 2 |
| Jul 2026 | Hourglass | 137K | 12.4% | 3 |
| Jul 2026 | MAC | 74K | 6.7% | 4 |
| Jul 2026 | Real Techniques | 60.5K | 5.5% | 5 |
| Aug 2026 | Rare Beauty | 550K | 54.4% | 1 |
| Aug 2026 | e.l.f. | 165K | 16.3% | 2 |
| Aug 2026 | Hourglass | 162K | 16% | 3 |
| Aug 2026 | MAC | 74K | 7.3% | 4 |
| Aug 2026 | Real Techniques | 60.5K | 6% | 5 |
| Sep 2026 | Rare Beauty | 550K | 54.4% | 1 |
| Sep 2026 | e.l.f. | 165K | 16.3% | 2 |
| Sep 2026 | Hourglass | 162K | 16% | 3 |
| Sep 2026 | MAC | 74K | 7.3% | 4 |
| Sep 2026 | Real Techniques | 60.5K | 6% | 5 |

## What is being compared

- **e.l.f.**: Measured on the search term “elf cosmetics”.
- **Hourglass**: Measured on the search terms “hourglass brush” and “hourglass concealer”, summed into one figure.
- **MAC**: Measured on the search term “mac makeup”.
- **Rare Beauty**: Measured on the search term “rare beauty”.
- **Real Techniques**: Measured on the search term “real techniques”.

- [e.l.f.](/demand/global-en/brands/elf)
- [Hourglass](/demand/global-en/brands/hourglass)
- [MAC](/demand/global-en/brands/mac-cosmetics)
- [Rare Beauty](/demand/global-en/brands/rare-beauty)
- [Real Techniques](/demand/global-en/brands/real-techniques)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among concealer brush brands worldwide?

In September 2026, Rare Beauty was the most searched among concealer brush brands worldwide, with an estimated 550K branded searches and 54.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Concealer brush brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/concealer-brush-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/concealer-brush-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.