---
title: "Dell vs Samsung: Which is searched more?"
description: "Is Dell or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Computer monitor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/computer-monitor-brands/compare/dell-vs-samsung"
publisher: "Brandwave"
---

# Dell vs Samsung: Which is searched more?

Is Dell or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Computer monitor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Dell and Samsung
- **Competitive set**: Computer monitor brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Dell Share of Search**: 34.8%
- **Samsung Share of Search**: 3.2%

## Is Dell or Samsung more popular in search?

- In September 2026, Dell had more branded searches than Samsung among computer monitor brands worldwide. Dell had about 1.6 million branded searches, while Samsung had 151,000. Dell made up 34.8% of all computer monitor brand searches we track, and Samsung accounted for 3.2%.
- Dell was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dell’s share of searches among computer monitor brands worldwide moved from 38.8% to 34.8%, and its estimated monthly branded searches moved from 2M to 1.6M.
- Across the 12 months ending September 2026, Samsung’s share of searches among computer monitor brands worldwide moved from 3% to 3.2%, and its estimated monthly branded searches held steady at 151K.

## Top computer monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dell appeared in all five answers. Samsung was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Dell was listed before Samsung in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Dell | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| ASUS | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| LG | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Samsung | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| BenQ | 5th | 3 of 3 | 2 of 2 | 5 of 5 |
| Acer | 6th | 1 of 3 | 1 of 2 | 2 of 5 |

## Every AI answer about computer monitor brands

- Asked ChatGPT "Which computer monitor brand should I buy?": 1. Dell, 2. ASUS, 3. LG, 4. BenQ
- Asked ChatGPT "What are the best computer monitor brands?": 1. Dell, 2. LG, 3. ASUS, 4. Samsung, 5. BenQ, 6. Acer
- Asked ChatGPT "What's the best computer monitor brand for everyday work?": 1. Dell, 2. LG, 3. ASUS, 4. BenQ, 5. Samsung
- Searched Google, AI Overview "computer monitor brands": 1. ASUS, 2. Dell, 3. Samsung, 4. LG, 5. Acer, 6. BenQ
- Searched Google, AI Overview "best computer monitor": 1. ASUS, 2. Samsung, 3. Dell, 4. BenQ

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## How did search popularity change for computer monitor brands worldwide in September 2026?

- Estimated monthly branded searches for Dell worldwide fell 16.8% over 12 measured months, from 2M to 1.6M in September 2026.

## Month by month

| Month | Dell estimated searches | Dell Share of Search | Dell rank | Samsung estimated searches | Samsung Share of Search | Samsung rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2M | 38.8% | 1 | 151K | 3% | 5 |
| Nov 2025 | 2.4M | 43% | 1 | 185K | 3.3% | 5 |
| Dec 2025 | 2M | 40% | 1 | 151K | 3.1% | 5 |
| Jan 2026 | 2M | 38.8% | 1 | 151K | 3% | 5 |
| Feb 2026 | 1.6M | 35.9% | 2 | 176K | 3.9% | 5 |
| Mar 2026 | 2M | 38.6% | 1 | 176K | 3.4% | 5 |
| Apr 2026 | 1.6M | 38.7% | 1 | 151K | 3.6% | 5 |
| May 2026 | 1.9M | 42.8% | 1 | 151K | 3.3% | 5 |
| Jun 2026 | 1.9M | 39.9% | 1 | 151K | 3.1% | 5 |
| Jul 2026 | 1.6M | 38.1% | 1 | 176K | 4.1% | 5 |
| Aug 2026 | 1.6M | 34.5% | 2 | 176K | 3.7% | 5 |
| Sep 2026 | 1.6M | 34.8% | 2 | 151K | 3.2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Dell’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Dell**: Measured on the search terms “dell” and “dell monitor”, summed into one figure.
- **Samsung**: Measured on the search terms “samsung com” and “samsung washer”, summed into one figure.

- [Dell profile](/demand/global-en/brands/dell)
- [Samsung profile](/demand/global-en/brands/samsung)
- [All computer monitor brands worldwide](/demand/global-en/categories/computer-monitor-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Dell or Samsung more popular in search?

In September 2026, Dell had more branded searches than Samsung among computer monitor brands worldwide. Dell had about 1.6 million branded searches, while Samsung had 151,000. Dell made up 34.8% of all computer monitor brand searches we track, and Samsung accounted for 3.2%.

## Cite this page

Brandwave. "Dell vs Samsung: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/computer-monitor-brands/compare/dell-vs-samsung

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/computer-monitor-brands/compare/dell-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
