---
title: "Compliance training platforms: Which brands are most popular in search?"
description: "Compare the platforms used to train staff on compliance. Share of Search among KnowBe4, Arctic Wolf, Proofpoint, NAVEX and Skillcast, the compliance training platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/compliance-training-platforms"
publisher: "Brandwave"
---

# Compliance training platforms: Which brands are most popular in search?

Compare the platforms used to train staff on compliance. Share of Search among KnowBe4, Arctic Wolf, Proofpoint, NAVEX and Skillcast, the compliance training platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Compliance training platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: KnowBe4, 41.2%

## Which brand is most popular in search among compliance training platforms worldwide?

- In August 2026, KnowBe4 was the most searched among compliance training platforms worldwide, with an estimated 136K branded searches and 41.2% estimated Share of Search within this set.
- Arctic Wolf is in 2nd place, 13.7 percentage points behind at 27.5% Share of Search.
- Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among compliance training platforms worldwide decreased from 43.7% to 41.2%.
- Across the 11 months ending August 2026, Arctic Wolf’s estimated Share of Search among compliance training platforms worldwide decreased from 28.9% to 27.5%.
- Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among compliance training platforms worldwide increased from 16% to 18.5%.
- Across the 11 months ending August 2026, NAVEX’s estimated Share of Search among compliance training platforms worldwide increased from 10.6% to 12.3%.
- Across the 11 months ending August 2026, KnowBe4’s estimated Share of Search among compliance training platforms worldwide peaked at 44.9% in July 2026 and was lowest at 36.2% in December 2025.
- Across the 11 months ending August 2026, Arctic Wolf’s estimated Share of Search among compliance training platforms worldwide peaked at 35.9% in December 2025 and was lowest at 24.5% in July 2026.
- Across the 11 months ending August 2026, Proofpoint’s estimated Share of Search among compliance training platforms worldwide peaked at 20.5% in March 2026 and was lowest at 16% in October 2025.
- Across the 11 months ending August 2026, NAVEX’s estimated Share of Search among compliance training platforms worldwide peaked at 13.4% in July 2026 and was lowest at 9.6% in January 2026.
- Across the 11 months ending August 2026, Skillcast held steady: its estimated Share of Search among compliance training platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [KnowBe4 vs Arctic Wolf: compare search popularity](/demand/global-en/compare/arctic-wolf-vs-knowbe4): 41.2% against 27.5% Share of Search.
- [KnowBe4 vs Proofpoint: compare search popularity](/demand/global-en/compare/knowbe4-vs-proofpoint): 41.2% against 18.5% Share of Search.
- [KnowBe4 vs NAVEX: compare search popularity](/demand/global-en/compare/knowbe4-vs-navex): 41.2% against 12.3% Share of Search.
- [Arctic Wolf vs Proofpoint: compare search popularity](/demand/global-en/compare/arctic-wolf-vs-proofpoint): 27.5% against 18.5% Share of Search.
- [Arctic Wolf vs NAVEX: compare search popularity](/demand/global-en/compare/arctic-wolf-vs-navex): 27.5% against 12.3% Share of Search.
- [Proofpoint vs NAVEX: compare search popularity](/demand/global-en/compare/navex-vs-proofpoint): 18.5% against 12.3% Share of Search.

## How did search popularity change for compliance training platforms worldwide in August 2026?

- In August 2026, Arctic Wolf gained estimated Share of Search among compliance training platforms worldwide, from 24.5% to 27.5%.
- In August 2026, Proofpoint gained estimated Share of Search among compliance training platforms worldwide, from 16.6% to 18.5%.
- In August 2026, KnowBe4 lost estimated Share of Search among compliance training platforms worldwide, from 44.9% to 41.2%.
- In August 2026, NAVEX lost estimated Share of Search among compliance training platforms worldwide, from 13.4% to 12.3%.
- Estimated monthly branded searches for Skillcast worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | KnowBe4 | 41.2% | 136K | -0.1% | KnowBe4 |
| 2 | Arctic Wolf | 27.5% | 90.5K | +22.3% | Arctic Wolf |
| 3 | Proofpoint | 18.5% | 61K | +21.3% | Proofpoint |
| 4 | NAVEX | 12.3% | 40.5K | 0.0% | NAVEX |
| 5 | Skillcast | 0.58% | 1.9K | 0.0% | Skillcast |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | KnowBe4 | 166K | 43.7% | 1 |
| Oct 2025 | Arctic Wolf | 110K | 28.9% | 2 |
| Oct 2025 | Proofpoint | 61.1K | 16% | 3 |
| Oct 2025 | NAVEX | 40.5K | 10.6% | 4 |
| Oct 2025 | Skillcast | 2.9K | 0.76% | 5 |
| Nov 2025 | KnowBe4 | 136K | 39.7% | 1 |
| Nov 2025 | Arctic Wolf | 110K | 32.1% | 2 |
| Nov 2025 | Proofpoint | 61K | 17.8% | 3 |
| Nov 2025 | NAVEX | 33.1K | 9.7% | 4 |
| Nov 2025 | Skillcast | 2.4K | 0.7% | 5 |
| Dec 2025 | KnowBe4 | 111K | 36.2% | 1 |
| Dec 2025 | Arctic Wolf | 110K | 35.9% | 2 |
| Dec 2025 | Proofpoint | 50K | 16.3% | 3 |
| Dec 2025 | NAVEX | 33.1K | 10.8% | 4 |
| Dec 2025 | Skillcast | 2.4K | 0.78% | 5 |
| Jan 2026 | KnowBe4 | 136K | 39.6% | 1 |
| Jan 2026 | Arctic Wolf | 110K | 32.1% | 2 |
| Jan 2026 | Proofpoint | 61.1K | 17.8% | 3 |
| Jan 2026 | NAVEX | 33.1K | 9.6% | 4 |
| Jan 2026 | Skillcast | 2.9K | 0.85% | 5 |
| Feb 2026 | KnowBe4 | 136K | 39.7% | 1 |
| Feb 2026 | Arctic Wolf | 110K | 32.1% | 2 |
| Feb 2026 | Proofpoint | 61.2K | 17.9% | 3 |
| Feb 2026 | NAVEX | 33.1K | 9.7% | 4 |
| Feb 2026 | Skillcast | 2.4K | 0.7% | 5 |
| Mar 2026 | KnowBe4 | 136K | 37.3% | 1 |
| Mar 2026 | Arctic Wolf | 110K | 30.2% | 2 |
| Mar 2026 | Proofpoint | 74.7K | 20.5% | 3 |
| Mar 2026 | NAVEX | 40.5K | 11.1% | 4 |
| Mar 2026 | Skillcast | 2.9K | 0.8% | 5 |
| Apr 2026 | KnowBe4 | 136K | 41.2% | 1 |
| Apr 2026 | Arctic Wolf | 90.5K | 27.4% | 2 |
| Apr 2026 | Proofpoint | 61.1K | 18.5% | 3 |
| Apr 2026 | NAVEX | 40.5K | 12.3% | 4 |
| Apr 2026 | Skillcast | 2.4K | 0.73% | 5 |
| May 2026 | KnowBe4 | 136K | 39.7% | 1 |
| May 2026 | Arctic Wolf | 110K | 32.2% | 2 |
| May 2026 | Proofpoint | 61K | 17.8% | 3 |
| May 2026 | NAVEX | 33.1K | 9.7% | 4 |
| May 2026 | Skillcast | 1.9K | 0.56% | 5 |
| Jun 2026 | KnowBe4 | 136K | 41.1% | 1 |
| Jun 2026 | Arctic Wolf | 90.5K | 27.4% | 2 |
| Jun 2026 | Proofpoint | 61.3K | 18.5% | 3 |
| Jun 2026 | NAVEX | 40.5K | 12.3% | 4 |
| Jun 2026 | Skillcast | 2.4K | 0.73% | 5 |
| Jul 2026 | KnowBe4 | 136K | 44.9% | 1 |
| Jul 2026 | Arctic Wolf | 74K | 24.5% | 2 |
| Jul 2026 | Proofpoint | 50.3K | 16.6% | 3 |
| Jul 2026 | NAVEX | 40.5K | 13.4% | 4 |
| Jul 2026 | Skillcast | 1.9K | 0.63% | 5 |
| Aug 2026 | KnowBe4 | 136K | 41.2% | 1 |
| Aug 2026 | Arctic Wolf | 90.5K | 27.5% | 2 |
| Aug 2026 | Proofpoint | 61K | 18.5% | 3 |
| Aug 2026 | NAVEX | 40.5K | 12.3% | 4 |
| Aug 2026 | Skillcast | 1.9K | 0.58% | 5 |
| Sep 2026 | Arctic Wolf | — | — | — |
| Sep 2026 | KnowBe4 | — | — | — |
| Sep 2026 | NAVEX | — | — | — |
| Sep 2026 | Proofpoint | — | — | — |
| Sep 2026 | Skillcast | — | — | — |

## What is being compared

- **Arctic Wolf**: Measured on the search term “arctic wolf”.
- **KnowBe4**: Measured on the search terms “knowbe4”, “knowbe4 app”, “knowbe4 com”, “knowbe4 platform”, “knowbe4 security awareness”, “knowbe4 security training”, “knowbe4 software” and “security awareness knowbe4”, summed into one figure.
- **NAVEX**: Measured on the search term “navex”.
- **Proofpoint**: Measured on the search terms “proofpoint”, “proofpoint app”, “proofpoint com”, “proofpoint security awareness”, “proofpoint security training”, “proofpoint software” and “security awareness proofpoint”, summed into one figure.
- **Skillcast**: Measured on the search term “skillcast”.

- [Arctic Wolf](/demand/global-en/brands/arctic-wolf)
- [KnowBe4](/demand/global-en/brands/knowbe4)
- [NAVEX](/demand/global-en/brands/navex)
- [Proofpoint](/demand/global-en/brands/proofpoint)
- [Skillcast](/demand/global-en/brands/skillcast)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among compliance training platforms worldwide?

In August 2026, KnowBe4 was the most searched among compliance training platforms worldwide, with an estimated 136K branded searches and 41.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Compliance training platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/compliance-training-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/compliance-training-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.