--- title: "Semrush vs Similarweb: Which is searched more?" description: "Is Semrush or Similarweb more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Competitive intelligence platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/competitive-intelligence-platforms/compare/semrush-vs-similarweb" publisher: "Brandwave" --- # Semrush vs Similarweb: Which is searched more? Is Semrush or Similarweb more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Competitive intelligence platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Semrush and Similarweb - **Competitive set**: Competitive intelligence platforms - **Market**: Global - **Month measured**: Sep 2026 - **Semrush Share of Search**: 61.9% - **Similarweb Share of Search**: 27.9% ## Is Semrush or Similarweb more popular in search? - In September 2026, Semrush had more branded searches than Similarweb among competitive intelligence platforms worldwide. Semrush had about 673,000 branded searches, while Similarweb had 303,000. Semrush made up 61.9% of all competitive intelligence platform searches we track, and Similarweb accounted for 27.9%. - Semrush was ahead of Similarweb in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Semrush’s share of searches among competitive intelligence platforms worldwide moved from 63.3% to 61.9%, and its estimated monthly branded searches moved from 823K to 673K. - Across the 12 months ending September 2026, Similarweb’s share of searches among competitive intelligence platforms worldwide moved from 28.4% to 27.9%, and its estimated monthly branded searches moved from 369K to 303K. ## Top competitive intelligence platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Similarweb appeared in all five answers. Semrush was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Similarweb was listed before Semrush in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Crayon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Klue | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Similarweb | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | AlphaSense | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Contify | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Semrush | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Kompyte | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about competitive intelligence platforms - Asked ChatGPT "Which competitive intelligence platform should I use?": 1. Klue, 2. Crayon, 3. Similarweb, 4. AlphaSense - Asked ChatGPT "What are the best competitive intelligence platforms?": 1. Klue, 2. Crayon, 3. Similarweb, 4. AlphaSense, 5. Semrush, 6. Kompyte, 7. Contify - Asked ChatGPT "What's the best competitive intelligence platform for market monitoring?": 1. Crayon, 2. Contify, 3. Klue, 4. Similarweb, 5. AlphaSense - Searched Google, AI Overview "competitive intelligence platform": 1. Klue, 2. Crayon, 3. Kompyte, 4. AlphaSense, 5. Contify, 6. Similarweb, 7. Semrush - Searched Google, AI Overview "market intelligence tool": 1. Semrush, 2. Similarweb, 3. Crayon, 4. Klue, 5. Contify, 6. AlphaSense Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for competitive intelligence platforms worldwide in September 2026? - In September 2026, Similarweb gained share of searches among competitive intelligence platforms worldwide, from 24.1% to 27.9%. - In September 2026, Semrush lost share of searches among competitive intelligence platforms worldwide, from 64.4% to 61.9%. ## Month by month | Month | Semrush estimated searches | Semrush Share of Search | Semrush rank | Similarweb estimated searches | Similarweb Share of Search | Similarweb rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 823K | 63.3% | 1 | 369K | 28.4% | 2 | | Nov 2025 | 823K | 64.3% | 1 | 369K | 28.9% | 2 | | Dec 2025 | 673K | 64% | 1 | 302K | 28.8% | 2 | | Jan 2026 | 673K | 59.3% | 1 | 369K | 32.5% | 2 | | Feb 2026 | 673K | 61.4% | 1 | 303K | 27.6% | 2 | | Mar 2026 | 823K | 59.2% | 1 | 452K | 32.5% | 2 | | Apr 2026 | 823K | 63.3% | 1 | 370K | 28.5% | 2 | | May 2026 | 673K | 62.3% | 1 | 303K | 28.1% | 2 | | Jun 2026 | 673K | 60.9% | 1 | 303K | 27.4% | 2 | | Jul 2026 | 673K | 60.1% | 1 | 334K | 29.9% | 2 | | Aug 2026 | 673K | 64.4% | 1 | 251K | 24.1% | 2 | | Sep 2026 | 673K | 61.9% | 1 | 303K | 27.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Semrush’s and Similarweb’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Semrush**: Measured on the search term “semrush”. - **Similarweb**: Measured on the search terms “similarweb”, “similarweb competitive intelligence”, “similarweb digital intelligence” and “similarweb traffic checker”, summed into one figure. - [Semrush profile](/demand/global-en/brands/semrush) - [Similarweb profile](/demand/global-en/brands/similarweb) - [All competitive intelligence platforms worldwide](/demand/global-en/categories/competitive-intelligence-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Semrush or Similarweb more popular in search? In September 2026, Semrush had more branded searches than Similarweb among competitive intelligence platforms worldwide. Semrush had about 673,000 branded searches, while Similarweb had 303,000. Semrush made up 61.9% of all competitive intelligence platform searches we track, and Similarweb accounted for 27.9%. ## Cite this page Brandwave. "Semrush vs Similarweb: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/competitive-intelligence-platforms/compare/semrush-vs-similarweb This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/competitive-intelligence-platforms/compare/semrush-vs-similarweb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.