---
title: "Competitive intelligence platforms: Which brands are most popular in search?"
description: "Compare tools that monitor rivals and help product marketing teams turn market signals into decisions. Share of Search among Similarweb, Klue, Crayon, Kompyte and Contify, the competitive intelligence platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/competitive-intelligence-platforms"
publisher: "Brandwave"
---

# Competitive intelligence platforms: Which brands are most popular in search?

Compare tools that monitor rivals and help product marketing teams turn market signals into decisions. Share of Search among Similarweb, Klue, Crayon, Kompyte and Contify, the competitive intelligence platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Competitive intelligence platforms
- **Market**: Global
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Similarweb, 89.4%

## Which brand is most popular in search among competitive intelligence platforms worldwide?

- In August 2026, Similarweb was the most searched among competitive intelligence platforms worldwide, with an estimated 253K branded searches and 89.4% estimated Share of Search within this set.
- Klue is in 2nd place, 79.5 percentage points behind at 9.9% Share of Search.
- Across the 11 months ending August 2026, Similarweb’s estimated Share of Search among competitive intelligence platforms worldwide decreased from 95.7% to 89.4%.
- Across the 11 months ending August 2026, Klue’s estimated Share of Search among competitive intelligence platforms worldwide increased from 3.3% to 9.9%.
- Across the 11 months ending August 2026, Similarweb’s estimated Share of Search among competitive intelligence platforms worldwide peaked at 96.5% in November 2025 and was lowest at 88.8% in June 2026.
- Across the 11 months ending August 2026, Klue’s estimated Share of Search among competitive intelligence platforms worldwide peaked at 10.6% in June 2026 and was lowest at 2.7% in November 2025.
- Across the 11 months ending August 2026, Crayon, Kompyte and Contify held steady: their estimated Share of Search among competitive intelligence platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Similarweb vs Klue: compare search popularity](/demand/global-en/compare/klue-vs-similarweb): 89.4% against 9.9% Share of Search.

## How did search popularity change for competitive intelligence platforms worldwide in August 2026?

- In August 2026, Klue gained estimated Share of Search among competitive intelligence platforms worldwide, from 5.4% to 9.9%.
- In August 2026, Similarweb lost estimated Share of Search among competitive intelligence platforms worldwide, from 94% to 89.4%.
- Estimated monthly branded searches for Kompyte worldwide fell 68.6% over 11 measured months, from 1.7K to 530 in August 2026.
- Estimated monthly branded searches for Crayon worldwide fell 33% over 11 measured months, from 2.1K to 1.4K in August 2026.
- Estimated monthly branded searches for Contify worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Similarweb | 89.4% | 253K | -24.7% | Similarweb |
| 2 | Klue | 9.9% | 28K | +44.6% | Klue |
| 3 | Crayon | 0.49% | 1.4K | +4.5% | Crayon |
| 4 | Kompyte | 0.19% | 530 | -17.2% | Kompyte |
| 5 | Contify | 0.02% | 70 | -12.5% | Contify |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Similarweb | 371K | 95.7% | 1 |
| Oct 2025 | Klue | 12.8K | 3.3% | 2 |
| Oct 2025 | Crayon | 2.1K | 0.54% | 3 |
| Oct 2025 | Kompyte | 1.7K | 0.44% | 4 |
| Oct 2025 | Contify | 90 | 0.02% | 5 |
| Nov 2025 | Similarweb | 372K | 96.5% | 1 |
| Nov 2025 | Klue | 10.5K | 2.7% | 2 |
| Nov 2025 | Crayon | 1.9K | 0.49% | 3 |
| Nov 2025 | Kompyte | 1.1K | 0.27% | 4 |
| Nov 2025 | Contify | 90 | 0.02% | 5 |
| Dec 2025 | Similarweb | 305K | 95.3% | 1 |
| Dec 2025 | Klue | 12.6K | 3.9% | 2 |
| Dec 2025 | Crayon | 1.4K | 0.45% | 3 |
| Dec 2025 | Kompyte | 930 | 0.29% | 4 |
| Dec 2025 | Contify | 90 | 0.03% | 5 |
| Jan 2026 | Similarweb | 371K | 95.3% | 1 |
| Jan 2026 | Klue | 15.3K | 3.9% | 2 |
| Jan 2026 | Crayon | 1.9K | 0.48% | 3 |
| Jan 2026 | Kompyte | 1.1K | 0.28% | 4 |
| Jan 2026 | Contify | 90 | 0.02% | 5 |
| Feb 2026 | Similarweb | 306K | 91% | 1 |
| Feb 2026 | Klue | 27.7K | 8.2% | 2 |
| Feb 2026 | Crayon | 1.6K | 0.47% | 3 |
| Feb 2026 | Kompyte | 1.1K | 0.32% | 4 |
| Feb 2026 | Contify | 80 | 0.02% | 5 |
| Mar 2026 | Similarweb | 456K | 94.7% | 1 |
| Mar 2026 | Klue | 22.9K | 4.7% | 2 |
| Mar 2026 | Crayon | 1.8K | 0.38% | 3 |
| Mar 2026 | Kompyte | 940 | 0.19% | 4 |
| Mar 2026 | Contify | 90 | 0.02% | 5 |
| Apr 2026 | Similarweb | 372K | 96% | 1 |
| Apr 2026 | Klue | 12.8K | 3.3% | 2 |
| Apr 2026 | Crayon | 1.7K | 0.43% | 3 |
| Apr 2026 | Kompyte | 940 | 0.24% | 4 |
| Apr 2026 | Contify | 90 | 0.02% | 5 |
| May 2026 | Similarweb | 306K | 95.6% | 1 |
| May 2026 | Klue | 10.6K | 3.3% | 2 |
| May 2026 | Crayon | 1.7K | 0.52% | 3 |
| May 2026 | Kompyte | 1.6K | 0.51% | 4 |
| May 2026 | Contify | 70 | 0.02% | 5 |
| Jun 2026 | Similarweb | 305K | 88.8% | 1 |
| Jun 2026 | Klue | 36.4K | 10.6% | 2 |
| Jun 2026 | Crayon | 1.6K | 0.48% | 3 |
| Jun 2026 | Kompyte | 520 | 0.15% | 4 |
| Jun 2026 | Contify | 100 | 0.03% | 5 |
| Jul 2026 | Similarweb | 337K | 94% | 1 |
| Jul 2026 | Klue | 19.4K | 5.4% | 2 |
| Jul 2026 | Crayon | 1.3K | 0.37% | 3 |
| Jul 2026 | Kompyte | 640 | 0.18% | 4 |
| Jul 2026 | Contify | 80 | 0.02% | 5 |
| Aug 2026 | Similarweb | 253K | 89.4% | 1 |
| Aug 2026 | Klue | 28K | 9.9% | 2 |
| Aug 2026 | Crayon | 1.4K | 0.49% | 3 |
| Aug 2026 | Kompyte | 530 | 0.19% | 4 |
| Aug 2026 | Contify | 70 | 0.02% | 5 |
| Sep 2026 | Contify | — | — | — |
| Sep 2026 | Crayon | — | — | — |
| Sep 2026 | Klue | — | — | — |
| Sep 2026 | Kompyte | — | — | — |
| Sep 2026 | Similarweb | — | — | — |

## What is being compared

- **Contify**: Measured on the search terms “contify pricing”, “contify retail news”, “contify reviews” and “contify.com”, summed into one figure.
- **Crayon**: Measured on the search terms “crayon battlecards”, “crayon competitive intelligence” and “crayon.co”, summed into one figure.
- **Klue**: Measured on the search terms “klue”, “klue battlecards”, “klue competitive intelligence”, “klue win loss” and “klue.com”, summed into one figure.
- **Kompyte**: Measured on the search terms “kompyte”, “kompyte pricing”, “kompyte reviews” and “kompyte.com”, summed into one figure.
- **Similarweb**: Measured on the search terms “similarweb”, “similarweb competitive intelligence”, “similarweb digital intelligence”, “similarweb traffic checker” and “similarweb.com”, summed into one figure.

- [Contify](/demand/global-en/brands/contify)
- [Crayon](/demand/global-en/brands/crayon)
- [Klue](/demand/global-en/brands/klue)
- [Kompyte](/demand/global-en/brands/kompyte)
- [Similarweb](/demand/global-en/brands/similarweb)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among competitive intelligence platforms worldwide?

In August 2026, Similarweb was the most searched among competitive intelligence platforms worldwide, with an estimated 253K branded searches and 89.4% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Competitive intelligence platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/competitive-intelligence-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/competitive-intelligence-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.