--- title: "KIOTI vs New Holland: Which is searched more?" description: "Is KIOTI or New Holland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Compact tractor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/compact-tractor-brands/compare/kioti-vs-new-holland" publisher: "Brandwave" --- # KIOTI vs New Holland: Which is searched more? Is KIOTI or New Holland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Compact tractor brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KIOTI and New Holland - **Competitive set**: Compact tractor brands - **Market**: Global - **Month measured**: Sep 2026 - **KIOTI Share of Search**: 1.2% - **New Holland Share of Search**: 12.3% ## Is KIOTI or New Holland more popular in search? - In September 2026, New Holland had more branded searches than KIOTI among compact tractor brands worldwide. New Holland had about 342,000 branded searches, while KIOTI had 33,100. New Holland made up 12.3% of all compact tractor brand searches we track, and KIOTI accounted for 1.2%. - New Holland was ahead of KIOTI in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KIOTI’s share of searches among compact tractor brands worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, New Holland’s share of searches among compact tractor brands worldwide moved from 16.3% to 12.3%, and its estimated monthly branded searches moved from 429K to 342K. ## Top compact tractor brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, KIOTI and New Holland were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. KIOTI and New Holland were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kubota | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | John Deere | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Massey Ferguson | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | LS Tractor | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | New Holland | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Bobcat | 6th | 0 of 3 | 1 of 1 | 1 of 4 | | KIOTI | 7th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about compact tractor brands - Asked ChatGPT "Which compact tractor brand should I buy?": 1. Kubota, 2. John Deere, 3. Massey Ferguson, 4. LS Tractor - Asked ChatGPT "What are the best compact tractor brands?": 1. Kubota, 2. John Deere, 3. Massey Ferguson, 4. New Holland, 5. LS Tractor - Asked ChatGPT "What's the best compact tractor brand for a small property?": 1. Kubota, 2. John Deere, 3. Massey Ferguson, 4. KIOTI - Searched Google, AI Overview "best compact tractor": 1. Kubota, 2. John Deere, 3. Bobcat Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for compact tractor brands worldwide in September 2026? - In September 2026, New Holland lost share of searches among compact tractor brands worldwide, from 13.4% to 12.3%. - Estimated monthly branded searches for KIOTI worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Month by month | Month | KIOTI estimated searches | KIOTI Share of Search | KIOTI rank | New Holland estimated searches | New Holland Share of Search | New Holland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 1.5% | 5 | 429K | 16.3% | 4 | | Nov 2025 | 33.1K | 1.3% | 5 | 418K | 16.5% | 3 | | Dec 2025 | 33.1K | 1.2% | 5 | 409K | 15.3% | 3 | | Jan 2026 | 33.1K | 1.2% | 5 | 418K | 15.6% | 3 | | Feb 2026 | 40.5K | 1.5% | 5 | 351K | 13.4% | 4 | | Mar 2026 | 40.5K | 1.5% | 5 | 351K | 12.9% | 4 | | Apr 2026 | 40.5K | 1.5% | 5 | 351K | 13% | 4 | | May 2026 | 40.5K | 1.5% | 5 | 362K | 13.3% | 4 | | Jun 2026 | 40.5K | 1.6% | 5 | 375K | 14.6% | 4 | | Jul 2026 | 33.1K | 1.3% | 5 | 362K | 14.6% | 4 | | Aug 2026 | 40.5K | 1.5% | 5 | 351K | 13.4% | 4 | | Sep 2026 | 33.1K | 1.2% | 5 | 342K | 12.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using KIOTI’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KIOTI**: Measured on the search term “kioti tractor”. - **New Holland**: Measured on the search terms “new holland” and “new holland tractor”, summed into one figure. - [KIOTI profile](/demand/global-en/brands/kioti) - [New Holland profile](/demand/global-en/brands/new-holland) - [All compact tractor brands worldwide](/demand/global-en/categories/compact-tractor-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KIOTI or New Holland more popular in search? In September 2026, New Holland had more branded searches than KIOTI among compact tractor brands worldwide. New Holland had about 342,000 branded searches, while KIOTI had 33,100. New Holland made up 12.3% of all compact tractor brand searches we track, and KIOTI accounted for 1.2%. ## Cite this page Brandwave. "KIOTI vs New Holland: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/compact-tractor-brands/compare/kioti-vs-new-holland This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/compact-tractor-brands/compare/kioti-vs-new-holland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.