--- title: "Sinch vs Twilio: Which is searched more?" description: "Is Sinch or Twilio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Communications API platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/communications-api-platforms/compare/sinch-vs-twilio" publisher: "Brandwave" --- # Sinch vs Twilio: Which is searched more? Is Sinch or Twilio more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Communications API platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sinch and Twilio - **Competitive set**: Communications API platforms - **Market**: Global - **Month measured**: Sep 2026 - **Sinch Share of Search**: 6% - **Twilio Share of Search**: 66.8% ## Is Sinch or Twilio more popular in search? - In September 2026, Twilio had more branded searches than Sinch among communications API platforms worldwide. Twilio had about 551,000 branded searches, while Sinch had 49,800. Twilio made up 66.8% of all communications API platform searches we track, and Sinch accounted for 6%. - Twilio was ahead of Sinch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sinch’s share of searches among communications API platforms worldwide moved from 4.4% to 6%, and its estimated monthly branded searches moved from 40.8K to 49.8K. - Across the 12 months ending September 2026, Twilio’s share of searches among communications API platforms worldwide moved from 72.5% to 66.8%, and its estimated monthly branded searches moved from 674K to 551K. ## Top communications API platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sinch was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Twilio was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Twilio was listed before Sinch in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Twilio | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Telnyx | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Vonage | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Sinch | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Plivo | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Infobip | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about communications API platforms - Asked ChatGPT "Which communications API platform should I use?": 1. Twilio, 2. Telnyx, 3. Plivo, 4. Sinch - Asked ChatGPT "What are the best communications API platforms?": 1. Twilio, 2. Telnyx, 3. Vonage, 4. Sinch, 5. Infobip, 6. Plivo - Asked ChatGPT "What's the best communications API platform for a small dev team?": 1. Twilio, 2. Telnyx, 3. Vonage - Searched Google, AI Overview "communications api platforms": 1. Vonage, 2. Telnyx, 3. Sinch, 4. Plivo - Searched Google, AI Overview "sms api platform": 1. Twilio, 2. Telnyx, 3. Sinch, 4. Vonage Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for communications API platforms worldwide in September 2026? - In September 2026, Sinch gained share of searches among communications API platforms worldwide, from 4.4% to 6%. - In September 2026, Twilio lost share of searches among communications API platforms worldwide, from 72.7% to 66.8%. ## Month by month | Month | Sinch estimated searches | Sinch Share of Search | Sinch rank | Twilio estimated searches | Twilio Share of Search | Twilio rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.8K | 4.4% | 4 | 674K | 72.5% | 1 | | Nov 2025 | 40.7K | 5.2% | 4 | 551K | 70.7% | 1 | | Dec 2025 | 40.7K | 6.1% | 3 | 451K | 67.7% | 1 | | Jan 2026 | 40.8K | 5.1% | 5 | 551K | 68.5% | 1 | | Feb 2026 | 40.7K | 5.2% | 5 | 551K | 69.9% | 1 | | Mar 2026 | 40.7K | 4.3% | 5 | 675K | 71.8% | 1 | | Apr 2026 | 40.7K | 4.4% | 5 | 674K | 72.7% | 1 | | May 2026 | 40.7K | 4.4% | 5 | 674K | 73.1% | 1 | | Jun 2026 | 40.7K | 4.4% | 5 | 674K | 73.1% | 1 | | Jul 2026 | 40.7K | 4.4% | 5 | 674K | 73.1% | 1 | | Aug 2026 | 40.8K | 4.4% | 5 | 674K | 72.7% | 1 | | Sep 2026 | 49.8K | 6% | 5 | 551K | 66.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Sinch’s and Twilio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sinch**: Measured on the search terms “sinch”, “sinch app” and “sinch software”, summed into one figure. - **Twilio**: Measured on the search terms “twilio”, “twilio app”, “twilio communications api” and “twilio software”, summed into one figure. - [Sinch profile](/demand/global-en/brands/sinch) - [Twilio profile](/demand/global-en/brands/twilio) - [All communications API platforms worldwide](/demand/global-en/categories/communications-api-platforms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sinch or Twilio more popular in search? In September 2026, Twilio had more branded searches than Sinch among communications API platforms worldwide. Twilio had about 551,000 branded searches, while Sinch had 49,800. Twilio made up 66.8% of all communications API platform searches we track, and Sinch accounted for 6%. ## Cite this page Brandwave. "Sinch vs Twilio: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/communications-api-platforms/compare/sinch-vs-twilio This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/communications-api-platforms/compare/sinch-vs-twilio. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.