---
title: "Commercial real estate agencies: Which are searched most?"
description: "Compare the commercial real estate agencies people choose between. Share of Search among CBRE, JLL, Savills, Colliers, Knight Frank, Cushman & Wakefield and Newmark, the commercial real estate agencies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/commercial-real-estate-agencies"
publisher: "Brandwave"
---

# Commercial real estate agencies: Which are searched most?

Compare the commercial real estate agencies people choose between. Share of Search among CBRE, JLL, Savills, Colliers, Knight Frank, Cushman & Wakefield and Newmark, the commercial real estate agencies Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Commercial real estate agencies
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: CBRE, 40.8%

## Which brand is most popular in search among commercial real estate agencies worldwide?

- In September 2026, CBRE was the most searched among commercial real estate agencies worldwide, with an estimated 368K branded searches, 40.8% of all searches for the seven we track.
- JLL is in 2nd place, 18.5 percentage points behind at 22.3%.
- Across the 12 months ending September 2026, CBRE’s share of searches among commercial real estate agencies worldwide decreased from 44.2% to 40.8%.
- Across the 12 months ending September 2026, JLL’s share of searches among commercial real estate agencies worldwide increased from 19.8% to 22.3%.
- Across the 12 months ending September 2026, Savills’ share of searches among commercial real estate agencies worldwide decreased from 16.2% to 15%.
- Across the 12 months ending September 2026, Colliers’ share of searches among commercial real estate agencies worldwide increased from 10.8% to 12.2%.
- Across the 12 months ending September 2026, Knight Frank’s share of searches among commercial real estate agencies worldwide increased from 7.3% to 8.2%.
- Across the 12 months ending September 2026, CBRE’s share of searches among commercial real estate agencies worldwide peaked at 44.2% in October 2025 and was lowest at 37.6% in August 2026.
- Across the 12 months ending September 2026, JLL’s share of searches among commercial real estate agencies worldwide peaked at 22.3% in December 2025 and was lowest at 18.4% in January 2026.
- Across the 12 months ending September 2026, Savills’ share of searches among commercial real estate agencies worldwide peaked at 18.4% in January 2026 and was lowest at 14.9% in December 2025.
- Across the 12 months ending September 2026, Colliers’ share of searches among commercial real estate agencies worldwide peaked at 13.8% in August 2026 and was lowest at 10.8% in October 2025.
- Across the 12 months ending September 2026, Knight Frank’s share of searches among commercial real estate agencies worldwide peaked at 9.5% in July 2026 and was lowest at 7.3% in October 2025.
- Across the 12 months ending September 2026, Cushman & Wakefield and Newmark held steady: their share of searches among commercial real estate agencies worldwide each moved less than 0.5 percentage points.

## Top commercial real estate agencies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, CBRE, JLL, Colliers, Cushman & Wakefield and Newmark were mentioned most often, in two of the four answers. CBRE was recommended most often, coming first in both answers that gave a list. JLL and Cushman & Wakefield tied for second. Savills, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| CBRE | 1st | 1 of 3 | 1 of 1 | 2 of 4 |
| JLL | 2nd | 1 of 3 | 1 of 1 | 2 of 4 |
| Cushman & Wakefield | 2nd | 1 of 3 | 1 of 1 | 2 of 4 |
| Colliers | 4th | 1 of 3 | 1 of 1 | 2 of 4 |
| Newmark | 5th | 1 of 3 | 1 of 1 | 2 of 4 |
| Savills | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Knight Frank | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about commercial real estate agencies

- Asked ChatGPT "Which commercial real estate agency should I hire?": named none of the brands we track
- Asked ChatGPT "What are the best commercial real estate agencies?": 1. CBRE, 2. Cushman & Wakefield, 3. JLL, 4. Colliers, 5. Newmark
- Asked ChatGPT "What's the best commercial real estate agency for an office lease?": named none of the brands we track
- Searched Google, AI Overview "best commercial real estate agency": 1. CBRE, 2. JLL, 3. Cushman & Wakefield, 4. Colliers, 5. Newmark

Not named in any answer: Savills and Knight Frank.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026.

## Compare search popularity between leading brands

- [CBRE vs JLL: compare search popularity](/demand/global-en/compare/cbre-vs-jll): 40.8% against 22.3% Share of Search.
- [CBRE vs Savills: compare search popularity](/demand/global-en/compare/cbre-vs-savills): 40.8% against 15% Share of Search.
- [CBRE vs Colliers: compare search popularity](/demand/global-en/compare/cbre-vs-colliers): 40.8% against 12.2% Share of Search.
- [CBRE vs Knight Frank: compare search popularity](/demand/global-en/compare/cbre-vs-knight-frank): 40.8% against 8.2% Share of Search.
- [JLL vs Savills: compare search popularity](/demand/global-en/compare/jll-vs-savills): 22.3% against 15% Share of Search.
- [JLL vs Colliers: compare search popularity](/demand/global-en/compare/colliers-vs-jll): 22.3% against 12.2% Share of Search.
- [JLL vs Knight Frank: compare search popularity](/demand/global-en/compare/jll-vs-knight-frank): 22.3% against 8.2% Share of Search.
- [Savills vs Colliers: compare search popularity](/demand/global-en/compare/colliers-vs-savills): 15% against 12.2% Share of Search.
- [Savills vs Knight Frank: compare search popularity](/demand/global-en/compare/knight-frank-vs-savills): 15% against 8.2% Share of Search.
- [Colliers vs Knight Frank: compare search popularity](/demand/global-en/compare/colliers-vs-knight-frank): 12.2% against 8.2% Share of Search.

## How did search popularity change for commercial real estate agencies worldwide in September 2026?

- In September 2026, CBRE gained share of searches among commercial real estate agencies worldwide, from 37.6% to 40.8%.
- In September 2026, JLL gained share of searches among commercial real estate agencies worldwide, from 20.6% to 22.3%.
- In September 2026, Savills lost share of searches among commercial real estate agencies worldwide, from 16.9% to 15%.
- In September 2026, Colliers lost share of searches among commercial real estate agencies worldwide, from 13.8% to 12.2%.
- In September 2026, Knight Frank lost share of searches among commercial real estate agencies worldwide, from 9.3% to 8.2%.
- Estimated monthly branded searches for Newmark worldwide fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
- Estimated monthly branded searches for Cushman & Wakefield worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | CBRE | 40.8% | 368K | +22.3% | CBRE |
| 2 | JLL | 22.3% | 201K | +21.8% | JLL |
| 3 | Savills | 15% | 135K | 0.0% | Savills |
| 4 | Colliers | 12.2% | 110K | 0.0% | Colliers |
| 5 | Knight Frank | 8.2% | 74K | 0.0% | Knight Frank |
| 6 | Cushman & Wakefield | 1.3% | 12.1K | 0.0% | Cushman & Wakefield |
| 7 | Newmark | 0.21% | 1.9K | -20.8% | Newmark |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | CBRE | 450K | 44.2% | 1 |
| Oct 2025 | JLL | 201K | 19.8% | 2 |
| Oct 2025 | Savills | 165K | 16.2% | 3 |
| Oct 2025 | Colliers | 110K | 10.8% | 4 |
| Oct 2025 | Knight Frank | 74K | 7.3% | 5 |
| Oct 2025 | Cushman & Wakefield | 14.8K | 1.5% | 6 |
| Oct 2025 | Newmark | 2.9K | 0.28% | 7 |
| Nov 2025 | CBRE | 368K | 42.5% | 1 |
| Nov 2025 | JLL | 165K | 19.1% | 2 |
| Nov 2025 | Savills | 135K | 15.6% | 3 |
| Nov 2025 | Colliers | 110K | 12.7% | 4 |
| Nov 2025 | Knight Frank | 74K | 8.5% | 5 |
| Nov 2025 | Cushman & Wakefield | 12.1K | 1.4% | 6 |
| Nov 2025 | Newmark | 1.9K | 0.22% | 7 |
| Dec 2025 | CBRE | 301K | 40.7% | 1 |
| Dec 2025 | JLL | 165K | 22.3% | 2 |
| Dec 2025 | Savills | 110K | 14.9% | 3 |
| Dec 2025 | Colliers | 90.5K | 12.2% | 4 |
| Dec 2025 | Knight Frank | 60.5K | 8.2% | 5 |
| Dec 2025 | Cushman & Wakefield | 9.9K | 1.3% | 6 |
| Dec 2025 | Newmark | 1.9K | 0.26% | 7 |
| Jan 2026 | CBRE | 368K | 41% | 1 |
| Jan 2026 | JLL | 165K | 18.4% | 2 |
| Jan 2026 | Savills | 165K | 18.4% | 3 |
| Jan 2026 | Colliers | 110K | 12.3% | 4 |
| Jan 2026 | Knight Frank | 74K | 8.3% | 5 |
| Jan 2026 | Cushman & Wakefield | 12.1K | 1.3% | 6 |
| Jan 2026 | Newmark | 2.4K | 0.27% | 7 |
| Feb 2026 | CBRE | 368K | 42.5% | 1 |
| Feb 2026 | JLL | 165K | 19% | 2 |
| Feb 2026 | Savills | 135K | 15.6% | 3 |
| Feb 2026 | Colliers | 110K | 12.7% | 4 |
| Feb 2026 | Knight Frank | 74K | 8.5% | 5 |
| Feb 2026 | Cushman & Wakefield | 12.1K | 1.4% | 6 |
| Feb 2026 | Newmark | 2.4K | 0.28% | 7 |
| Mar 2026 | CBRE | 368K | 39.3% | 1 |
| Mar 2026 | JLL | 201K | 21.5% | 2 |
| Mar 2026 | Savills | 165K | 17.6% | 3 |
| Mar 2026 | Colliers | 110K | 11.8% | 4 |
| Mar 2026 | Knight Frank | 74K | 7.9% | 5 |
| Mar 2026 | Cushman & Wakefield | 14.8K | 1.6% | 6 |
| Mar 2026 | Newmark | 2.4K | 0.26% | 7 |
| Apr 2026 | CBRE | 368K | 41% | 1 |
| Apr 2026 | JLL | 165K | 18.4% | 2 |
| Apr 2026 | Savills | 165K | 18.4% | 3 |
| Apr 2026 | Colliers | 110K | 12.3% | 4 |
| Apr 2026 | Knight Frank | 74K | 8.3% | 5 |
| Apr 2026 | Cushman & Wakefield | 12.1K | 1.3% | 6 |
| Apr 2026 | Newmark | 2.4K | 0.27% | 7 |
| May 2026 | CBRE | 368K | 41% | 1 |
| May 2026 | JLL | 165K | 18.4% | 2 |
| May 2026 | Savills | 165K | 18.4% | 3 |
| May 2026 | Colliers | 110K | 12.3% | 4 |
| May 2026 | Knight Frank | 74K | 8.3% | 5 |
| May 2026 | Cushman & Wakefield | 12.1K | 1.3% | 6 |
| May 2026 | Newmark | 2.4K | 0.27% | 7 |
| Jun 2026 | CBRE | 368K | 41% | 1 |
| Jun 2026 | JLL | 165K | 18.4% | 2 |
| Jun 2026 | Savills | 165K | 18.4% | 3 |
| Jun 2026 | Colliers | 110K | 12.3% | 4 |
| Jun 2026 | Knight Frank | 74K | 8.3% | 5 |
| Jun 2026 | Cushman & Wakefield | 12.1K | 1.3% | 6 |
| Jun 2026 | Newmark | 2.4K | 0.27% | 7 |
| Jul 2026 | CBRE | 301K | 38.6% | 1 |
| Jul 2026 | JLL | 165K | 21.2% | 2 |
| Jul 2026 | Savills | 135K | 17.3% | 3 |
| Jul 2026 | Colliers | 90.5K | 11.6% | 4 |
| Jul 2026 | Knight Frank | 74K | 9.5% | 5 |
| Jul 2026 | Cushman & Wakefield | 12.1K | 1.6% | 6 |
| Jul 2026 | Newmark | 1.9K | 0.24% | 7 |
| Aug 2026 | CBRE | 301K | 37.6% | 1 |
| Aug 2026 | JLL | 165K | 20.6% | 2 |
| Aug 2026 | Savills | 135K | 16.9% | 3 |
| Aug 2026 | Colliers | 110K | 13.8% | 4 |
| Aug 2026 | Knight Frank | 74K | 9.3% | 5 |
| Aug 2026 | Cushman & Wakefield | 12.1K | 1.5% | 6 |
| Aug 2026 | Newmark | 2.4K | 0.3% | 7 |
| Sep 2026 | CBRE | 368K | 40.8% | 1 |
| Sep 2026 | JLL | 201K | 22.3% | 2 |
| Sep 2026 | Savills | 135K | 15% | 3 |
| Sep 2026 | Colliers | 110K | 12.2% | 4 |
| Sep 2026 | Knight Frank | 74K | 8.2% | 5 |
| Sep 2026 | Cushman & Wakefield | 12.1K | 1.3% | 6 |
| Sep 2026 | Newmark | 1.9K | 0.21% | 7 |

## What is being compared

- **CBRE**: Measured on the search term “cbre”.
- **Colliers**: Measured on the search term “colliers”.
- **Cushman & Wakefield**: Measured on the search term “cushman wakefield”.
- **JLL**: Measured on the search term “jll”.
- **Knight Frank**: Measured on the search term “knight frank”.
- **Newmark**: Measured on the search term “newmark real estate”.
- **Savills**: Measured on the search term “savills”.

- [CBRE](/demand/global-en/brands/cbre)
- [Colliers](/demand/global-en/brands/colliers)
- [Cushman & Wakefield](/demand/global-en/brands/cushman-wakefield)
- [JLL](/demand/global-en/brands/jll)
- [Knight Frank](/demand/global-en/brands/knight-frank)
- [Newmark](/demand/global-en/brands/newmark)
- [Savills](/demand/global-en/brands/savills)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among commercial real estate agencies worldwide?

In September 2026, CBRE was the most searched among commercial real estate agencies worldwide, with an estimated 368K branded searches, 40.8% of all searches for the seven we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Commercial real estate agencies: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/commercial-real-estate-agencies

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/commercial-real-estate-agencies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.