---
title: "Comic book publishers: Which brands are most popular in search?"
description: "Compare the comic book publishers brands and creators work with. Share of Search among DC, Dark Horse, Image Comics, IDW, Marvel and Boom Studios, the comic book publishers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/comic-book-publishers"
publisher: "Brandwave"
---

# Comic book publishers: Which brands are most popular in search?

Compare the comic book publishers brands and creators work with. Share of Search among DC, Dark Horse, Image Comics, IDW, Marvel and Boom Studios, the comic book publishers Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Comic book publishers
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: DC, 47.5%

## Which brand is most popular in search among comic book publishers worldwide?

- In August 2026, DC was the most searched among comic book publishers worldwide, with an estimated 368K branded searches and 47.5% estimated Share of Search within this set.
- Dark Horse is in 2nd place, 8.6 percentage points behind at 38.9% Share of Search.
- Across the 11 months ending August 2026, DC’s estimated Share of Search among comic book publishers worldwide decreased from 52.8% to 47.5%.
- Across the 11 months ending August 2026, Dark Horse’s estimated Share of Search among comic book publishers worldwide increased from 28.9% to 38.9%.
- Across the 11 months ending August 2026, Image Comics’ estimated Share of Search among comic book publishers worldwide decreased from 8.7% to 7.8%.
- Across the 11 months ending August 2026, IDW’s estimated Share of Search among comic book publishers worldwide decreased from 5.8% to 3.5%.
- Across the 11 months ending August 2026, Marvel’s estimated Share of Search among comic book publishers worldwide decreased from 2.1% to 1.3%.
- Across the 11 months ending August 2026, Boom Studios’ estimated Share of Search among comic book publishers worldwide decreased from 1.7% to 1%.
- Across the 11 months ending August 2026, DC’s estimated Share of Search among comic book publishers worldwide peaked at 52.8% in October 2025 and was lowest at 26.9% in May 2026.
- Across the 11 months ending August 2026, Dark Horse’s estimated Share of Search among comic book publishers worldwide peaked at 60.1% in May 2026 and was lowest at 28.9% in October 2025.
- Across the 11 months ending August 2026, Image Comics’ estimated Share of Search among comic book publishers worldwide peaked at 13.2% in April 2026 and was lowest at 7% in June 2026.
- Across the 11 months ending August 2026, IDW’s estimated Share of Search among comic book publishers worldwide peaked at 7.2% in February 2026 and was lowest at 3.5% in August 2026.
- Across the 11 months ending August 2026, Marvel’s estimated Share of Search among comic book publishers worldwide peaked at 2.1% in October 2025 and was lowest at 0.48% in May 2026.
- Across the 11 months ending August 2026, Boom Studios’ estimated Share of Search among comic book publishers worldwide peaked at 1.9% in March 2026 and was lowest at 0.88% in May 2026.

## Compare search popularity between leading brands

- [DC vs Dark Horse: compare search popularity](/demand/global-en/compare/dark-horse-vs-dc-comics): 47.5% against 38.9% Share of Search.
- [DC vs Image Comics: compare search popularity](/demand/global-en/compare/dc-comics-vs-image-comics): 47.5% against 7.8% Share of Search.
- [DC vs IDW: compare search popularity](/demand/global-en/compare/dc-comics-vs-idw): 47.5% against 3.5% Share of Search.
- [Dark Horse vs Image Comics: compare search popularity](/demand/global-en/compare/dark-horse-vs-image-comics): 38.9% against 7.8% Share of Search.
- [Dark Horse vs IDW: compare search popularity](/demand/global-en/compare/dark-horse-vs-idw): 38.9% against 3.5% Share of Search.
- [Image Comics vs IDW: compare search popularity](/demand/global-en/compare/idw-vs-image-comics): 7.8% against 3.5% Share of Search.

## How did search popularity change for comic book publishers worldwide in August 2026?

- In August 2026, DC overtook Dark Horse to take the highest estimated Share of Search among comic book publishers worldwide, at 47.5%.
- In August 2026, Marvel overtook Boom Studios to rank 5th among comic book publishers worldwide, at 1.3%.
- In August 2026, Dark Horse lost estimated Share of Search among comic book publishers worldwide, from 42.4% to 38.9%.
- In August 2026, IDW lost estimated Share of Search among comic book publishers worldwide, from 4.7% to 3.5%.
- In August 2026, Image Comics lost estimated Share of Search among comic book publishers worldwide, from 8.5% to 7.8%.
- Estimated monthly branded searches for Boom Studios worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | DC | 47.5% | 368K | +49.6% | DC |
| 2 | Dark Horse | 38.9% | 301K | +22.4% | Dark Horse |
| 3 | Image Comics | 7.8% | 60.5K | +22.2% | Image Comics |
| 4 | IDW | 3.5% | 27.1K | 0.0% | IDW |
| 5 | Marvel | 1.3% | 9.9K | +175.0% | Marvel |
| 6 | Boom Studios | 1% | 8.1K | 0.0% | Boom Studios |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DC | 301K | 52.8% | 1 |
| Oct 2025 | Dark Horse | 165K | 28.9% | 2 |
| Oct 2025 | Image Comics | 49.5K | 8.7% | 3 |
| Oct 2025 | IDW | 33.1K | 5.8% | 4 |
| Oct 2025 | Marvel | 12.1K | 2.1% | 5 |
| Oct 2025 | Boom Studios | 9.9K | 1.7% | 6 |
| Nov 2025 | Dark Horse | 301K | 49.8% | 1 |
| Nov 2025 | DC | 201K | 33.3% | 2 |
| Nov 2025 | Image Comics | 49.5K | 8.2% | 3 |
| Nov 2025 | IDW | 33.1K | 5.5% | 4 |
| Nov 2025 | Boom Studios | 9.9K | 1.6% | 5 |
| Nov 2025 | Marvel | 9.9K | 1.6% | 6 |
| Dec 2025 | Dark Horse | 246K | 42.4% | 1 |
| Dec 2025 | DC | 246K | 42.4% | 2 |
| Dec 2025 | Image Comics | 40.5K | 7% | 3 |
| Dec 2025 | IDW | 33.1K | 5.7% | 4 |
| Dec 2025 | Boom Studios | 8.1K | 1.4% | 5 |
| Dec 2025 | Marvel | 6.6K | 1.1% | 6 |
| Jan 2026 | DC | 246K | 48.5% | 1 |
| Jan 2026 | Dark Horse | 165K | 32.5% | 2 |
| Jan 2026 | Image Comics | 49.5K | 9.8% | 3 |
| Jan 2026 | IDW | 33.1K | 6.5% | 4 |
| Jan 2026 | Boom Studios | 8.1K | 1.6% | 5 |
| Jan 2026 | Marvel | 5.4K | 1.1% | 6 |
| Feb 2026 | DC | 201K | 43.6% | 1 |
| Feb 2026 | Dark Horse | 165K | 35.8% | 2 |
| Feb 2026 | Image Comics | 49.5K | 10.7% | 3 |
| Feb 2026 | IDW | 33.1K | 7.2% | 4 |
| Feb 2026 | Boom Studios | 8.1K | 1.8% | 5 |
| Feb 2026 | Marvel | 4.4K | 0.95% | 6 |
| Mar 2026 | DC | 246K | 47.3% | 1 |
| Mar 2026 | Dark Horse | 165K | 31.7% | 2 |
| Mar 2026 | Image Comics | 60.5K | 11.6% | 3 |
| Mar 2026 | IDW | 33.1K | 6.4% | 4 |
| Mar 2026 | Boom Studios | 9.9K | 1.9% | 5 |
| Mar 2026 | Marvel | 5.4K | 1% | 6 |
| Apr 2026 | DC | 301K | 43.9% | 1 |
| Apr 2026 | Dark Horse | 246K | 35.9% | 2 |
| Apr 2026 | Image Comics | 90.5K | 13.2% | 3 |
| Apr 2026 | IDW | 33.1K | 4.8% | 4 |
| Apr 2026 | Boom Studios | 9.9K | 1.4% | 5 |
| Apr 2026 | Marvel | 5.4K | 0.79% | 6 |
| May 2026 | Dark Horse | 550K | 60.1% | 1 |
| May 2026 | DC | 246K | 26.9% | 2 |
| May 2026 | Image Comics | 74K | 8.1% | 3 |
| May 2026 | IDW | 33.1K | 3.6% | 4 |
| May 2026 | Boom Studios | 8.1K | 0.88% | 5 |
| May 2026 | Marvel | 4.4K | 0.48% | 6 |
| Jun 2026 | Dark Horse | 368K | 51.8% | 1 |
| Jun 2026 | DC | 246K | 34.6% | 2 |
| Jun 2026 | Image Comics | 49.5K | 7% | 3 |
| Jun 2026 | IDW | 27.1K | 3.8% | 4 |
| Jun 2026 | Boom Studios | 9.9K | 1.4% | 5 |
| Jun 2026 | Marvel | 9.9K | 1.4% | 6 |
| Jul 2026 | Dark Horse | 246K | 42.4% | 1 |
| Jul 2026 | DC | 246K | 42.4% | 2 |
| Jul 2026 | Image Comics | 49.5K | 8.5% | 3 |
| Jul 2026 | IDW | 27.1K | 4.7% | 4 |
| Jul 2026 | Boom Studios | 8.1K | 1.4% | 5 |
| Jul 2026 | Marvel | 3.6K | 0.62% | 6 |
| Aug 2026 | DC | 368K | 47.5% | 1 |
| Aug 2026 | Dark Horse | 301K | 38.9% | 2 |
| Aug 2026 | Image Comics | 60.5K | 7.8% | 3 |
| Aug 2026 | IDW | 27.1K | 3.5% | 4 |
| Aug 2026 | Marvel | 9.9K | 1.3% | 5 |
| Aug 2026 | Boom Studios | 8.1K | 1% | 6 |
| Sep 2026 | Boom Studios | — | — | — |
| Sep 2026 | Dark Horse | — | — | — |
| Sep 2026 | DC | — | — | — |
| Sep 2026 | IDW | — | — | — |
| Sep 2026 | Image Comics | — | — | — |
| Sep 2026 | Marvel | — | — | — |

## What is being compared

- **Boom Studios**: Measured on the search term “boom studios”.
- **Dark Horse**: Measured on the search term “dark horse”.
- **DC**: Measured on the search term “dc comics”.
- **IDW**: Measured on the search term “idw”.
- **Image Comics**: Measured on the search term “image comics”.
- **Marvel**: Measured on the search term “marvel app”.

- [Boom Studios](/demand/global-en/brands/boom-studios)
- [Dark Horse](/demand/global-en/brands/dark-horse)
- [DC](/demand/global-en/brands/dc-comics)
- [IDW](/demand/global-en/brands/idw)
- [Image Comics](/demand/global-en/brands/image-comics)
- [Marvel](/demand/global-en/brands/marvel)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among comic book publishers worldwide?

In August 2026, DC was the most searched among comic book publishers worldwide, with an estimated 368K branded searches and 47.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Comic book publishers: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/comic-book-publishers

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/comic-book-publishers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.