--- title: "Hot Toys vs NECA: Which is searched more?" description: "Is Hot Toys or NECA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Collectible figure brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/collectible-figure-brands/compare/hot-toys-vs-neca" publisher: "Brandwave" --- # Hot Toys vs NECA: Which is searched more? Is Hot Toys or NECA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Collectible figure brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hot Toys and NECA - **Competitive set**: Collectible figure brands - **Market**: Global - **Month measured**: Sep 2026 - **Hot Toys Share of Search**: 24.2% - **NECA Share of Search**: 7.3% ## Is Hot Toys or NECA more popular in search? - In September 2026, Hot Toys had more branded searches than NECA among collectible figure brands worldwide. Hot Toys had about 301,000 branded searches, while NECA had 90,500. Hot Toys made up 24.2% of all collectible figure brand searches we track, and NECA accounted for 7.3%. - Hot Toys was ahead of NECA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hot Toys’ share of searches among collectible figure brands worldwide moved from 19% to 24.2%, and its estimated monthly branded searches moved from 246K to 301K. - Across the 12 months ending September 2026, NECA’s share of searches among collectible figure brands worldwide moved from 8.5% to 7.3%, and its estimated monthly branded searches moved from 110K to 90.5K. ## Top collectible figure brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Hot Toys was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. NECA was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Hot Toys was listed before NECA in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Good Smile Company | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Hot Toys | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Funko | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | NECA | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | McFarlane | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Kotobukiya | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Sideshow | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about collectible figure brands - Asked ChatGPT "Which collectible figure brand should I buy?": 1. Funko, 2. Good Smile Company - Asked ChatGPT "What are the best collectible figure brands?": 1. Hot Toys, 2. NECA, 3. McFarlane, 4. Good Smile Company, 5. Funko - Asked ChatGPT "What's the best collectible figure brand for display shelves?": 1. Good Smile Company, 2. Hot Toys, 3. Kotobukiya, 4. Funko - Searched Google, AI Overview "display figures": 1. Sideshow Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for collectible figure brands worldwide in September 2026? - In September 2026, Hot Toys lost share of searches among collectible figure brands worldwide, from 28.1% to 24.2%. - Estimated monthly branded searches for NECA worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## Month by month | Month | Hot Toys estimated searches | Hot Toys Share of Search | Hot Toys rank | NECA estimated searches | NECA Share of Search | NECA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 19% | 2 | 110K | 8.5% | 3 | | Nov 2025 | 246K | 15.2% | 2 | 110K | 6.8% | 3 | | Dec 2025 | 246K | 15.3% | 2 | 110K | 6.8% | 3 | | Jan 2026 | 301K | 19.9% | 2 | 90.5K | 6% | 4 | | Feb 2026 | 201K | 18.6% | 2 | 90.5K | 8.4% | 3 | | Mar 2026 | 201K | 17.4% | 2 | 110K | 9.5% | 3 | | Apr 2026 | 246K | 23% | 2 | 90.5K | 8.5% | 4 | | May 2026 | 246K | 20.9% | 2 | 90.5K | 7.7% | 4 | | Jun 2026 | 201K | 20.2% | 2 | 90.5K | 9.1% | 4 | | Jul 2026 | 246K | 22.2% | 2 | 110K | 9.9% | 3 | | Aug 2026 | 368K | 28.1% | 2 | 90.5K | 6.9% | 4 | | Sep 2026 | 301K | 24.2% | 2 | 90.5K | 7.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Hot Toys’ and NECA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hot Toys**: Measured on the search term “hot toys”. - **NECA**: Measured on the search term “neca”. - [Hot Toys profile](/demand/global-en/brands/hot-toys) - [NECA profile](/demand/global-en/brands/neca) - [All collectible figure brands worldwide](/demand/global-en/categories/collectible-figure-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hot Toys or NECA more popular in search? In September 2026, Hot Toys had more branded searches than NECA among collectible figure brands worldwide. Hot Toys had about 301,000 branded searches, while NECA had 90,500. Hot Toys made up 24.2% of all collectible figure brand searches we track, and NECA accounted for 7.3%. ## Cite this page Brandwave. "Hot Toys vs NECA: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/collectible-figure-brands/compare/hot-toys-vs-neca This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/collectible-figure-brands/compare/hot-toys-vs-neca. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.