---
title: "Collagen supplements: Which brands are most popular in search?"
description: "Compare the collagen supplements shoppers choose between. Share of Search among Vital Proteins, Bulletproof, Nature's Bounty, Ancient Nutrition, Dose & Co and Further Food, the collagen supplements Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/collagen-supplements"
publisher: "Brandwave"
---

# Collagen supplements: Which brands are most popular in search?

Compare the collagen supplements shoppers choose between. Share of Search among Vital Proteins, Bulletproof, Nature's Bounty, Ancient Nutrition, Dose & Co and Further Food, the collagen supplements Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Collagen supplements
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Vital Proteins, 35.4%

## Which brand is most popular in search among collagen supplements worldwide?

- In August 2026, Vital Proteins was the most searched among collagen supplements worldwide, with an estimated 60.5K branded searches and 35.4% estimated Share of Search within this set.
- Bulletproof is in 2nd place, 6.4 percentage points behind at 29% Share of Search.
- Across the 11 months ending August 2026, Vital Proteins’ estimated Share of Search among collagen supplements worldwide increased from 33.6% to 35.4%.
- Across the 11 months ending August 2026, Bulletproof’s estimated Share of Search among collagen supplements worldwide increased from 27.5% to 29%.
- Across the 11 months ending August 2026, Nature's Bounty’s estimated Share of Search among collagen supplements worldwide decreased from 33.6% to 29%.
- Across the 11 months ending August 2026, Ancient Nutrition’s estimated Share of Search among collagen supplements worldwide increased from 3% to 3.9%.
- Across the 11 months ending August 2026, Vital Proteins’ estimated Share of Search among collagen supplements worldwide peaked at 40.6% in April 2026 and was lowest at 29.3% in January 2026.
- Across the 11 months ending August 2026, Bulletproof’s estimated Share of Search among collagen supplements worldwide peaked at 35.8% in January 2026 and was lowest at 26.9% in March 2026.
- Across the 11 months ending August 2026, Nature's Bounty’s estimated Share of Search among collagen supplements worldwide peaked at 33.6% in October 2025 and was lowest at 25.3% in June 2026.
- Across the 11 months ending August 2026, Ancient Nutrition’s estimated Share of Search among collagen supplements worldwide peaked at 3.9% in July 2026 and was lowest at 2.8% in December 2025.
- Across the 11 months ending August 2026, Vital Proteins rose from 2nd to 1st among collagen supplements worldwide.
- Across the 11 months ending August 2026, Bulletproof rose from 3rd to 2nd among collagen supplements worldwide.
- Across the 11 months ending August 2026, Nature's Bounty fell from 1st to 3rd among collagen supplements worldwide.
- Across the 11 months ending August 2026, Dose & Co and Further Food held steady: their estimated Share of Search among collagen supplements worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Vital Proteins vs Bulletproof: compare search popularity](/demand/global-en/compare/bulletproof-vs-vital-proteins): 35.4% against 29% Share of Search.
- [Vital Proteins vs Nature's Bounty: compare search popularity](/demand/global-en/compare/nature-s-bounty-vs-vital-proteins): 35.4% against 29% Share of Search.
- [Vital Proteins vs Ancient Nutrition: compare search popularity](/demand/global-en/compare/ancient-nutrition-vs-vital-proteins): 35.4% against 3.9% Share of Search.
- [Vital Proteins vs Dose & Co: compare search popularity](/demand/global-en/compare/dose-co-vs-vital-proteins): 35.4% against 2.1% Share of Search.
- [Bulletproof vs Nature's Bounty: compare search popularity](/demand/global-en/compare/bulletproof-vs-nature-s-bounty): 29% Share of Search each.
- [Bulletproof vs Ancient Nutrition: compare search popularity](/demand/global-en/compare/ancient-nutrition-vs-bulletproof): 29% against 3.9% Share of Search.
- [Bulletproof vs Dose & Co: compare search popularity](/demand/global-en/compare/bulletproof-vs-dose-co): 29% against 2.1% Share of Search.
- [Nature's Bounty vs Ancient Nutrition: compare search popularity](/demand/global-en/compare/ancient-nutrition-vs-nature-s-bounty): 29% against 3.9% Share of Search.
- [Nature's Bounty vs Dose & Co: compare search popularity](/demand/global-en/compare/dose-co-vs-nature-s-bounty): 29% against 2.1% Share of Search.
- [Ancient Nutrition vs Dose & Co: compare search popularity](/demand/global-en/compare/ancient-nutrition-vs-dose-co): 3.9% against 2.1% Share of Search.

## How did search popularity change for collagen supplements worldwide in August 2026?

- Estimated monthly branded searches for Further Food worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.
- Estimated monthly branded searches for Nature's Bounty worldwide fell 33.1% over 11 measured months, from 74K to 49.5K in August 2026.
- Estimated monthly branded searches for Vital Proteins worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
- Estimated monthly branded searches for Bulletproof worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Vital Proteins | 35.4% | 60.5K | 0.0% | Vital Proteins |
| 2 | Bulletproof | 29% | 49.5K | 0.0% | Bulletproof |
| 3 | Nature's Bounty | 29% | 49.5K | 0.0% | Nature's Bounty |
| 4 | Ancient Nutrition | 3.9% | 6.6K | 0.0% | Ancient Nutrition |
| 5 | Dose & Co | 2.1% | 3.6K | +24.1% | Dose & Co |
| 6 | Further Food | 0.59% | 1K | 0.0% | Further Food |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nature's Bounty | 74K | 33.6% | 1 |
| Oct 2025 | Vital Proteins | 74K | 33.6% | 2 |
| Oct 2025 | Bulletproof | 60.5K | 27.5% | 3 |
| Oct 2025 | Ancient Nutrition | 6.6K | 3% | 4 |
| Oct 2025 | Dose & Co | 3.6K | 1.6% | 5 |
| Oct 2025 | Further Food | 1.6K | 0.73% | 6 |
| Nov 2025 | Vital Proteins | 74K | 35.6% | 1 |
| Nov 2025 | Bulletproof | 60.5K | 29.1% | 2 |
| Nov 2025 | Nature's Bounty | 60.5K | 29.1% | 3 |
| Nov 2025 | Ancient Nutrition | 6.6K | 3.2% | 4 |
| Nov 2025 | Dose & Co | 4.4K | 2.1% | 5 |
| Nov 2025 | Further Food | 1.6K | 0.77% | 6 |
| Dec 2025 | Bulletproof | 60.5K | 31.7% | 1 |
| Dec 2025 | Nature's Bounty | 60.5K | 31.7% | 2 |
| Dec 2025 | Vital Proteins | 60.5K | 31.7% | 3 |
| Dec 2025 | Ancient Nutrition | 5.4K | 2.8% | 4 |
| Dec 2025 | Dose & Co | 2.9K | 1.5% | 5 |
| Dec 2025 | Further Food | 1.3K | 0.68% | 6 |
| Jan 2026 | Bulletproof | 90.5K | 35.8% | 1 |
| Jan 2026 | Nature's Bounty | 74K | 29.3% | 2 |
| Jan 2026 | Vital Proteins | 74K | 29.3% | 3 |
| Jan 2026 | Ancient Nutrition | 8.1K | 3.2% | 4 |
| Jan 2026 | Dose & Co | 4.4K | 1.7% | 5 |
| Jan 2026 | Further Food | 1.6K | 0.63% | 6 |
| Feb 2026 | Vital Proteins | 74K | 35.8% | 1 |
| Feb 2026 | Bulletproof | 60.5K | 29.3% | 2 |
| Feb 2026 | Nature's Bounty | 60.5K | 29.3% | 3 |
| Feb 2026 | Ancient Nutrition | 6.6K | 3.2% | 4 |
| Feb 2026 | Dose & Co | 3.6K | 1.7% | 5 |
| Feb 2026 | Further Food | 1.3K | 0.63% | 6 |
| Mar 2026 | Vital Proteins | 90.5K | 40.3% | 1 |
| Mar 2026 | Bulletproof | 60.5K | 26.9% | 2 |
| Mar 2026 | Nature's Bounty | 60.5K | 26.9% | 3 |
| Mar 2026 | Ancient Nutrition | 8.1K | 3.6% | 4 |
| Mar 2026 | Dose & Co | 3.6K | 1.6% | 5 |
| Mar 2026 | Further Food | 1.6K | 0.71% | 6 |
| Apr 2026 | Vital Proteins | 90.5K | 40.6% | 1 |
| Apr 2026 | Bulletproof | 60.5K | 27.1% | 2 |
| Apr 2026 | Nature's Bounty | 60.5K | 27.1% | 3 |
| Apr 2026 | Ancient Nutrition | 6.6K | 3% | 4 |
| Apr 2026 | Dose & Co | 3.6K | 1.6% | 5 |
| Apr 2026 | Further Food | 1.3K | 0.58% | 6 |
| May 2026 | Vital Proteins | 74K | 35.8% | 1 |
| May 2026 | Bulletproof | 60.5K | 29.3% | 2 |
| May 2026 | Nature's Bounty | 60.5K | 29.3% | 3 |
| May 2026 | Ancient Nutrition | 6.6K | 3.2% | 4 |
| May 2026 | Dose & Co | 3.6K | 1.7% | 5 |
| May 2026 | Further Food | 1.3K | 0.63% | 6 |
| Jun 2026 | Vital Proteins | 74K | 37.9% | 1 |
| Jun 2026 | Bulletproof | 60.5K | 30.9% | 2 |
| Jun 2026 | Nature's Bounty | 49.5K | 25.3% | 3 |
| Jun 2026 | Ancient Nutrition | 6.6K | 3.4% | 4 |
| Jun 2026 | Dose & Co | 3.6K | 1.8% | 5 |
| Jun 2026 | Further Food | 1.3K | 0.66% | 6 |
| Jul 2026 | Vital Proteins | 60.5K | 35.6% | 1 |
| Jul 2026 | Bulletproof | 49.5K | 29.1% | 2 |
| Jul 2026 | Nature's Bounty | 49.5K | 29.1% | 3 |
| Jul 2026 | Ancient Nutrition | 6.6K | 3.9% | 4 |
| Jul 2026 | Dose & Co | 2.9K | 1.7% | 5 |
| Jul 2026 | Further Food | 1K | 0.59% | 6 |
| Aug 2026 | Vital Proteins | 60.5K | 35.4% | 1 |
| Aug 2026 | Bulletproof | 49.5K | 29% | 2 |
| Aug 2026 | Nature's Bounty | 49.5K | 29% | 3 |
| Aug 2026 | Ancient Nutrition | 6.6K | 3.9% | 4 |
| Aug 2026 | Dose & Co | 3.6K | 2.1% | 5 |
| Aug 2026 | Further Food | 1K | 0.59% | 6 |
| Sep 2026 | Ancient Nutrition | — | — | — |
| Sep 2026 | Bulletproof | — | — | — |
| Sep 2026 | Dose & Co | — | — | — |
| Sep 2026 | Further Food | — | — | — |
| Sep 2026 | Nature's Bounty | — | — | — |
| Sep 2026 | Vital Proteins | — | — | — |

## What is being compared

- **Ancient Nutrition**: Measured on the search term “ancient nutrition collagen”.
- **Bulletproof**: Measured on the search term “bulletproof coffee”.
- **Dose & Co**: Measured on the search term “dose and co”.
- **Further Food**: Measured on the search term “further food”.
- **Nature's Bounty**: Measured on the search term “natures bounty”.
- **Vital Proteins**: Measured on the search term “vital proteins”.

- [Ancient Nutrition](/demand/global-en/brands/ancient-nutrition)
- [Bulletproof](/demand/global-en/brands/bulletproof)
- [Dose & Co](/demand/global-en/brands/dose-co)
- [Further Food](/demand/global-en/brands/further-food)
- [Nature's Bounty](/demand/global-en/brands/nature-s-bounty)
- [Vital Proteins](/demand/global-en/brands/vital-proteins)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among collagen supplements worldwide?

In August 2026, Vital Proteins was the most searched among collagen supplements worldwide, with an estimated 60.5K branded searches and 35.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Collagen supplements: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/collagen-supplements

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/collagen-supplements. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.