---
title: "Collaboration platforms: Which brands are most popular in search?"
description: "Compare the collaboration platforms engineering teams rely on. Share of Search among Microsoft Teams, Slack, Google Workspace, Asana, Notion and Zoom, the collaboration platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/collaboration-platforms"
publisher: "Brandwave"
---

# Collaboration platforms: Which brands are most popular in search?

Compare the collaboration platforms engineering teams rely on. Share of Search among Microsoft Teams, Slack, Google Workspace, Asana, Notion and Zoom, the collaboration platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Collaboration platforms
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Microsoft Teams, 35.4%

## Which brand is most popular in search among collaboration platforms worldwide?

- In August 2026, Microsoft Teams was the most searched among collaboration platforms worldwide, with an estimated 3.8M branded searches and 35.4% estimated Share of Search within this set.
- Slack is in 2nd place, 4 percentage points behind at 31.4% Share of Search.
- Across the 11 months ending August 2026, Microsoft Teams’ estimated Share of Search among collaboration platforms worldwide decreased from 41.5% to 35.4%.
- Across the 11 months ending August 2026, Slack’s estimated Share of Search among collaboration platforms worldwide increased from 30.1% to 31.4%.
- Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among collaboration platforms worldwide increased from 12.4% to 18.6%.
- Across the 11 months ending August 2026, Asana’s estimated Share of Search among collaboration platforms worldwide decreased from 12.2% to 10.3%.
- Across the 11 months ending August 2026, Notion’s estimated Share of Search among collaboration platforms worldwide increased from 3.5% to 4%.
- Across the 11 months ending August 2026, Microsoft Teams’ estimated Share of Search among collaboration platforms worldwide peaked at 44.7% in November 2025 and was lowest at 34.1% in July 2026.
- Across the 11 months ending August 2026, Slack’s estimated Share of Search among collaboration platforms worldwide peaked at 33% in December 2025 and was lowest at 28% in November 2025.
- Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among collaboration platforms worldwide peaked at 18.9% in July 2026 and was lowest at 12.4% in October 2025.
- Across the 11 months ending August 2026, Asana’s estimated Share of Search among collaboration platforms worldwide peaked at 12.2% in October 2025 and was lowest at 9.5% in November 2025.
- Across the 11 months ending August 2026, Notion’s estimated Share of Search among collaboration platforms worldwide peaked at 4.4% in April 2026 and was lowest at 3.4% in November 2025.
- Across the 11 months ending August 2026, Zoom held steady: its estimated Share of Search among collaboration platforms worldwide moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Microsoft Teams vs Slack: compare search popularity](/demand/global-en/compare/microsoft-teams-vs-slack): 35.4% against 31.4% Share of Search.
- [Microsoft Teams vs Google Workspace: compare search popularity](/demand/global-en/compare/google-workspace-vs-microsoft-teams): 35.4% against 18.6% Share of Search.
- [Microsoft Teams vs Asana: compare search popularity](/demand/global-en/compare/asana-vs-microsoft-teams): 35.4% against 10.3% Share of Search.
- [Microsoft Teams vs Notion: compare search popularity](/demand/global-en/compare/microsoft-teams-vs-notion): 35.4% against 4% Share of Search.
- [Slack vs Google Workspace: compare search popularity](/demand/global-en/compare/google-workspace-vs-slack): 31.4% against 18.6% Share of Search.
- [Slack vs Asana: compare search popularity](/demand/global-en/compare/asana-vs-slack): 31.4% against 10.3% Share of Search.
- [Slack vs Notion: compare search popularity](/demand/global-en/compare/notion-vs-slack): 31.4% against 4% Share of Search.
- [Google Workspace vs Asana: compare search popularity](/demand/global-en/compare/asana-vs-google-workspace): 18.6% against 10.3% Share of Search.
- [Google Workspace vs Notion: compare search popularity](/demand/global-en/compare/google-workspace-vs-notion): 18.6% against 4% Share of Search.
- [Asana vs Notion: compare search popularity](/demand/global-en/compare/asana-vs-notion): 10.3% against 4% Share of Search.

## How did search popularity change for collaboration platforms worldwide in August 2026?

- In August 2026, Microsoft Teams gained estimated Share of Search among collaboration platforms worldwide, from 34.1% to 35.4%.
- In August 2026, Asana lost estimated Share of Search among collaboration platforms worldwide, from 11.4% to 10.3%.
- Estimated monthly branded searches for Google Workspace worldwide rose 18% over 11 measured months, from 1.7M to 2M in August 2026.
- Estimated monthly branded searches for Zoom worldwide fell 32.3% over 11 measured months, from 50.3K to 34K in August 2026.
- Estimated monthly branded searches for Slack worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Microsoft Teams | 35.4% | 3.8M | +4.9% | Microsoft |
| 2 | Slack | 31.4% | 3.4M | 0.0% | Slack |
| 3 | Google Workspace | 18.6% | 2M | -0.9% | Google |
| 4 | Asana | 10.3% | 1.1M | -8.5% | Asana |
| 5 | Notion | 4% | 428K | +9.2% | Notion |
| 6 | Zoom | 0.32% | 34K | -0.1% | Zoom |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Microsoft Teams | 5.6M | 41.5% | 1 |
| Oct 2025 | Slack | 4.1M | 30.1% | 2 |
| Oct 2025 | Google Workspace | 1.7M | 12.4% | 3 |
| Oct 2025 | Asana | 1.7M | 12.2% | 4 |
| Oct 2025 | Notion | 472K | 3.5% | 5 |
| Oct 2025 | Zoom | 50.3K | 0.37% | 6 |
| Nov 2025 | Microsoft Teams | 5.4M | 44.7% | 1 |
| Nov 2025 | Slack | 3.4M | 28% | 2 |
| Nov 2025 | Google Workspace | 1.7M | 14.1% | 3 |
| Nov 2025 | Asana | 1.1M | 9.5% | 4 |
| Nov 2025 | Notion | 407K | 3.4% | 5 |
| Nov 2025 | Zoom | 33.7K | 0.28% | 6 |
| Dec 2025 | Microsoft Teams | 3.6M | 35.5% | 1 |
| Dec 2025 | Slack | 3.4M | 33% | 2 |
| Dec 2025 | Google Workspace | 1.7M | 16.5% | 3 |
| Dec 2025 | Asana | 1.1M | 11% | 4 |
| Dec 2025 | Notion | 370K | 3.7% | 5 |
| Dec 2025 | Zoom | 33.9K | 0.33% | 6 |
| Jan 2026 | Microsoft Teams | 4.4M | 37.8% | 1 |
| Jan 2026 | Slack | 3.4M | 28.7% | 2 |
| Jan 2026 | Google Workspace | 2M | 17.2% | 3 |
| Jan 2026 | Asana | 1.4M | 11.7% | 4 |
| Jan 2026 | Notion | 498K | 4.3% | 5 |
| Jan 2026 | Zoom | 41.5K | 0.36% | 6 |
| Feb 2026 | Microsoft Teams | 4.4M | 38.7% | 1 |
| Feb 2026 | Slack | 3.4M | 29.5% | 2 |
| Feb 2026 | Google Workspace | 2M | 17.6% | 3 |
| Feb 2026 | Asana | 1.1M | 10% | 4 |
| Feb 2026 | Notion | 453K | 4% | 5 |
| Feb 2026 | Zoom | 34.1K | 0.3% | 6 |
| Mar 2026 | Microsoft Teams | 5.4M | 40.1% | 1 |
| Mar 2026 | Slack | 4.1M | 30.6% | 2 |
| Mar 2026 | Google Workspace | 2M | 15% | 3 |
| Mar 2026 | Asana | 1.3M | 10% | 4 |
| Mar 2026 | Notion | 528K | 4% | 5 |
| Mar 2026 | Zoom | 41.5K | 0.31% | 6 |
| Apr 2026 | Microsoft Teams | 4.4M | 38.2% | 1 |
| Apr 2026 | Slack | 3.4M | 29.2% | 2 |
| Apr 2026 | Google Workspace | 2.1M | 17.9% | 3 |
| Apr 2026 | Asana | 1.1M | 9.9% | 4 |
| Apr 2026 | Notion | 508K | 4.4% | 5 |
| Apr 2026 | Zoom | 41.5K | 0.36% | 6 |
| May 2026 | Microsoft Teams | 3.8M | 35% | 1 |
| May 2026 | Slack | 3.4M | 31.1% | 2 |
| May 2026 | Google Workspace | 2M | 18.6% | 3 |
| May 2026 | Asana | 1.2M | 10.8% | 4 |
| May 2026 | Notion | 453K | 4.2% | 5 |
| May 2026 | Zoom | 34.1K | 0.32% | 6 |
| Jun 2026 | Microsoft Teams | 3.6M | 34.1% | 1 |
| Jun 2026 | Slack | 3.4M | 31.7% | 2 |
| Jun 2026 | Google Workspace | 2M | 18.9% | 3 |
| Jun 2026 | Asana | 1.2M | 11% | 4 |
| Jun 2026 | Notion | 418K | 4% | 5 |
| Jun 2026 | Zoom | 34K | 0.32% | 6 |
| Jul 2026 | Microsoft Teams | 3.6M | 34.1% | 1 |
| Jul 2026 | Slack | 3.4M | 31.7% | 2 |
| Jul 2026 | Google Workspace | 2M | 18.9% | 3 |
| Jul 2026 | Asana | 1.2M | 11.4% | 4 |
| Jul 2026 | Notion | 392K | 3.7% | 5 |
| Jul 2026 | Zoom | 34K | 0.32% | 6 |
| Aug 2026 | Microsoft Teams | 3.8M | 35.4% | 1 |
| Aug 2026 | Slack | 3.4M | 31.4% | 2 |
| Aug 2026 | Google Workspace | 2M | 18.6% | 3 |
| Aug 2026 | Asana | 1.1M | 10.3% | 4 |
| Aug 2026 | Notion | 428K | 4% | 5 |
| Aug 2026 | Zoom | 34K | 0.32% | 6 |
| Sep 2026 | Asana | — | — | — |
| Sep 2026 | Google Workspace | — | — | — |
| Sep 2026 | Microsoft Teams | — | — | — |
| Sep 2026 | Notion | — | — | — |
| Sep 2026 | Slack | — | — | — |
| Sep 2026 | Zoom | — | — | — |

## What is being compared

- **Asana**: Measured on the search terms “Asana”, “asana ai”, “asana app”, “asana app download”, “asana application”, “asana co”, “asana com”, “asana company”, “asana cost”, “asana crm”, “asana desktop app”, “asana download”, “asana for mac”, “asana free”, “asana price”, “asana pricing”, “asana project management”, “asana project management software”, “asana project management tool”, “asana software”, “asana task management”, “asana tasks”, “asana templates”, “asana work management”, “asana.com” and “what is asana”, summed into one figure.
- **Google Workspace**: Measured on the search terms “business email google workspace”, “email google workspace”, “google workspace”, “google workspace app”, “google workspace business email”, “google workspace email”, “google workspace software”, “googleworkspace” and “gsuite”, summed into one figure.
- **Microsoft Teams**: Measured on the search terms “microsoft teams”, “microsoft teams app”, “microsoft teams video meeting”, “microsoftteams”, “ms teams” and “video meeting microsoft teams”, summed into one figure.
- **Notion**: Measured on the search terms “knowledge base notion”, “notion ai”, “notion app”, “notion calendar”, “notion com” and “notion knowledge base”, summed into one figure.
- **Slack**: Measured on the search term “slack”.
- **Zoom**: Measured on the search terms “video meeting zoom”, “zoom com” and “zoom video meeting”, summed into one figure.

- [Asana](/demand/global-en/brands/asana)
- [Google Workspace](/demand/global-en/brands/google-workspace)
- [Microsoft Teams](/demand/global-en/brands/microsoft-teams)
- [Notion](/demand/global-en/brands/notion)
- [Slack](/demand/global-en/brands/slack)
- [Zoom](/demand/global-en/brands/zoom)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among collaboration platforms worldwide?

In August 2026, Microsoft Teams was the most searched among collaboration platforms worldwide, with an estimated 3.8M branded searches and 35.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Collaboration platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/collaboration-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/collaboration-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.