---
title: "Cold plunge brands: Which are searched most?"
description: "Compare the brands people buy cold plunge tubs and ice baths from. Share of Search among Ice Barrel, Renu Therapy, Plunge, BlueCube, Morozko Forge and Polar Monkeys, the cold plunge brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cold-plunge-brands"
publisher: "Brandwave"
---

# Cold plunge brands: Which are searched most?

Compare the brands people buy cold plunge tubs and ice baths from. Share of Search among Ice Barrel, Renu Therapy, Plunge, BlueCube, Morozko Forge and Polar Monkeys, the cold plunge brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cold plunge brands
- **Market**: Global
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Ice Barrel, 35.6%

## Which brand is most popular in search among cold plunge brands worldwide?

- In September 2026, Ice Barrel was the most searched among cold plunge brands worldwide, with an estimated 2.9K branded searches, 35.6% of all searches for the six we track.
- Renu Therapy is in 2nd place, 16 percentage points behind at 19.7%.
- Across the 12 months ending September 2026, Ice Barrel’s share of searches among cold plunge brands worldwide decreased from 43.2% to 35.6%.
- Across the 12 months ending September 2026, Renu Therapy’s share of searches among cold plunge brands worldwide increased from 12.8% to 19.7%.
- Across the 12 months ending September 2026, Plunge’s share of searches among cold plunge brands worldwide increased from 8.6% to 12.3%.
- Across the 12 months ending September 2026, BlueCube’s share of searches among cold plunge brands worldwide increased from 9.8% to 10.8%.
- Across the 12 months ending September 2026, Morozko Forge’s share of searches among cold plunge brands worldwide decreased from 12.8% to 10.8%.
- Across the 12 months ending September 2026, Polar Monkeys’ share of searches among cold plunge brands worldwide decreased from 12.8% to 10.8%.
- Across the 12 months ending September 2026, Ice Barrel’s share of searches among cold plunge brands worldwide peaked at 51% in May 2026 and was lowest at 35.6% in September 2026.
- Across the 12 months ending September 2026, Renu Therapy’s share of searches among cold plunge brands worldwide peaked at 19.7% in September 2026 and was lowest at 9.5% in May 2026.
- Across the 12 months ending September 2026, Plunge’s share of searches among cold plunge brands worldwide peaked at 13% in March 2026 and was lowest at 7.9% in November 2025.
- Across the 12 months ending September 2026, BlueCube’s share of searches among cold plunge brands worldwide peaked at 12.6% in July 2026 and was lowest at 7.9% in June 2026.
- Across the 12 months ending September 2026, Morozko Forge’s share of searches among cold plunge brands worldwide peaked at 12.8% in October 2025 and was lowest at 9.5% in May 2026.
- Across the 12 months ending September 2026, Polar Monkeys’ share of searches among cold plunge brands worldwide peaked at 15.7% in April 2026 and was lowest at 9.7% in July 2026.
- Across the 12 months ending September 2026, Renu Therapy rose from 4th to 2nd among cold plunge brands worldwide.
- Across the 12 months ending September 2026, Plunge rose from 6th to 3rd among cold plunge brands worldwide.
- Across the 12 months ending September 2026, BlueCube rose from 5th to 4th among cold plunge brands worldwide.
- Across the 12 months ending September 2026, Morozko Forge fell from 2nd to 5th among cold plunge brands worldwide.
- Across the 12 months ending September 2026, Polar Monkeys fell from 3rd to 6th among cold plunge brands worldwide.

## Top cold plunge brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Plunge appeared every time. Plunge was recommended most often, coming first in two out of three answers that gave a list. Ice Barrel was second, and Renu Therapy was third. BlueCube, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Plunge | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Ice Barrel | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Renu Therapy | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Morozko Forge | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| BlueCube | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Polar Monkeys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cold plunge brands

- Asked ChatGPT "Which cold plunge should I buy?": 1. Ice Barrel, 2. Plunge
- Asked ChatGPT "What are the best cold plunge brands?": 1. Plunge, 2. Ice Barrel, 3. Renu Therapy, 4. Morozko Forge
- Asked ChatGPT "What's the best cold plunge for home use?": 1. Plunge, 2. Ice Barrel
- Searched Google, AI Overview "cold plunge": 1. Plunge
- Searched Google, AI Overview "cold plunge tub": 1. Plunge

Not named in any answer: BlueCube and Polar Monkeys.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## Compare search popularity between leading brands

- [Ice Barrel vs Renu Therapy: compare search popularity](/demand/global-en/compare/ice-barrel-vs-renu-therapy): 35.6% against 19.7% Share of Search.
- [Ice Barrel vs Plunge: compare search popularity](/demand/global-en/compare/ice-barrel-vs-plunge-cold-plunge): 35.6% against 12.3% Share of Search.
- [Ice Barrel vs BlueCube: compare search popularity](/demand/global-en/compare/bluecube-cold-plunge-vs-ice-barrel): 35.6% against 10.8% Share of Search.
- [Ice Barrel vs Morozko Forge: compare search popularity](/demand/global-en/compare/ice-barrel-vs-morozko-forge): 35.6% against 10.8% Share of Search.
- [Renu Therapy vs Plunge: compare search popularity](/demand/global-en/compare/plunge-cold-plunge-vs-renu-therapy): 19.7% against 12.3% Share of Search.
- [Renu Therapy vs BlueCube: compare search popularity](/demand/global-en/compare/bluecube-cold-plunge-vs-renu-therapy): 19.7% against 10.8% Share of Search.
- [Renu Therapy vs Morozko Forge: compare search popularity](/demand/global-en/compare/morozko-forge-vs-renu-therapy): 19.7% against 10.8% Share of Search.
- [Plunge vs BlueCube: compare search popularity](/demand/global-en/compare/bluecube-cold-plunge-vs-plunge-cold-plunge): 12.3% against 10.8% Share of Search.
- [Plunge vs Morozko Forge: compare search popularity](/demand/global-en/compare/morozko-forge-vs-plunge-cold-plunge): 12.3% against 10.8% Share of Search.
- [BlueCube vs Morozko Forge: compare search popularity](/demand/global-en/compare/bluecube-cold-plunge-vs-morozko-forge): 10.8% Share of Search each.

## How did search popularity change for cold plunge brands worldwide in September 2026?

- In September 2026, Renu Therapy overtook Plunge to rank 2nd among cold plunge brands worldwide, with 19.7% of the searches.
- In September 2026, BlueCube gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.
- In September 2026, Morozko Forge gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.
- In September 2026, Polar Monkeys gained share of searches among cold plunge brands worldwide, from 10% to 10.8%.
- In September 2026, Ice Barrel lost share of searches among cold plunge brands worldwide, from 44% to 35.6%.
- In September 2026, Plunge lost share of searches among cold plunge brands worldwide, from 13% to 12.3%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ice Barrel | 35.6% | 2.9K | -34.1% | Ice Barrel |
| 2 | Renu Therapy | 19.7% | 1.6K | +23.1% | Renu Therapy |
| 3 | Plunge | 12.3% | 1K | -23.1% | Plunge |
| 4 | BlueCube | 10.8% | 880 | -12.0% | BlueCube Baths |
| 5 | Morozko Forge | 10.8% | 880 | -12.0% | Morozko Forge |
| 6 | Polar Monkeys | 10.8% | 880 | -12.0% | Polar Monkeys |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ice Barrel | 4.4K | 43.2% | 1 |
| Oct 2025 | Morozko Forge | 1.3K | 12.8% | 2 |
| Oct 2025 | Polar Monkeys | 1.3K | 12.8% | 3 |
| Oct 2025 | Renu Therapy | 1.3K | 12.8% | 4 |
| Oct 2025 | BlueCube | 1K | 9.8% | 5 |
| Oct 2025 | Plunge | 880 | 8.6% | 6 |
| Nov 2025 | Ice Barrel | 5.4K | 48.3% | 1 |
| Nov 2025 | Morozko Forge | 1.3K | 11.6% | 2 |
| Nov 2025 | Polar Monkeys | 1.3K | 11.6% | 3 |
| Nov 2025 | Renu Therapy | 1.3K | 11.6% | 4 |
| Nov 2025 | BlueCube | 1K | 8.9% | 5 |
| Nov 2025 | Plunge | 880 | 7.9% | 6 |
| Dec 2025 | Ice Barrel | 4.4K | 44% | 1 |
| Dec 2025 | Polar Monkeys | 1.3K | 13% | 2 |
| Dec 2025 | Renu Therapy | 1.3K | 13% | 3 |
| Dec 2025 | BlueCube | 1K | 10% | 4 |
| Dec 2025 | Morozko Forge | 1K | 10% | 5 |
| Dec 2025 | Plunge | 1K | 10% | 6 |
| Jan 2026 | Ice Barrel | 4.4K | 41.5% | 1 |
| Jan 2026 | BlueCube | 1.3K | 12.3% | 2 |
| Jan 2026 | Morozko Forge | 1.3K | 12.3% | 3 |
| Jan 2026 | Polar Monkeys | 1.3K | 12.3% | 4 |
| Jan 2026 | Renu Therapy | 1.3K | 12.3% | 5 |
| Jan 2026 | Plunge | 1K | 9.4% | 6 |
| Feb 2026 | Ice Barrel | 3.6K | 42.5% | 1 |
| Feb 2026 | BlueCube | 1K | 11.8% | 2 |
| Feb 2026 | Plunge | 1K | 11.8% | 3 |
| Feb 2026 | Polar Monkeys | 1K | 11.8% | 4 |
| Feb 2026 | Renu Therapy | 1K | 11.8% | 5 |
| Feb 2026 | Morozko Forge | 880 | 10.4% | 6 |
| Mar 2026 | Ice Barrel | 4.4K | 44% | 1 |
| Mar 2026 | Plunge | 1.3K | 13% | 2 |
| Mar 2026 | Polar Monkeys | 1.3K | 13% | 3 |
| Mar 2026 | BlueCube | 1K | 10% | 4 |
| Mar 2026 | Morozko Forge | 1K | 10% | 5 |
| Mar 2026 | Renu Therapy | 1K | 10% | 6 |
| Apr 2026 | Ice Barrel | 4.4K | 43.2% | 1 |
| Apr 2026 | Polar Monkeys | 1.6K | 15.7% | 2 |
| Apr 2026 | Renu Therapy | 1.3K | 12.8% | 3 |
| Apr 2026 | Morozko Forge | 1K | 9.8% | 4 |
| Apr 2026 | Plunge | 1K | 9.8% | 5 |
| Apr 2026 | BlueCube | 880 | 8.6% | 6 |
| May 2026 | Ice Barrel | 5.4K | 51% | 1 |
| May 2026 | Polar Monkeys | 1.3K | 12.3% | 2 |
| May 2026 | Morozko Forge | 1K | 9.5% | 3 |
| May 2026 | Plunge | 1K | 9.5% | 4 |
| May 2026 | Renu Therapy | 1K | 9.5% | 5 |
| May 2026 | BlueCube | 880 | 8.3% | 6 |
| Jun 2026 | Ice Barrel | 4.4K | 48.2% | 1 |
| Jun 2026 | Morozko Forge | 1K | 11% | 2 |
| Jun 2026 | Plunge | 1K | 11% | 3 |
| Jun 2026 | Polar Monkeys | 1K | 11% | 4 |
| Jun 2026 | Renu Therapy | 1K | 11% | 5 |
| Jun 2026 | BlueCube | 720 | 7.9% | 6 |
| Jul 2026 | Ice Barrel | 4.4K | 42.7% | 1 |
| Jul 2026 | BlueCube | 1.3K | 12.6% | 2 |
| Jul 2026 | Plunge | 1.3K | 12.6% | 3 |
| Jul 2026 | Renu Therapy | 1.3K | 12.6% | 4 |
| Jul 2026 | Morozko Forge | 1K | 9.7% | 5 |
| Jul 2026 | Polar Monkeys | 1K | 9.7% | 6 |
| Aug 2026 | Ice Barrel | 4.4K | 44% | 1 |
| Aug 2026 | Plunge | 1.3K | 13% | 2 |
| Aug 2026 | Renu Therapy | 1.3K | 13% | 3 |
| Aug 2026 | BlueCube | 1K | 10% | 4 |
| Aug 2026 | Morozko Forge | 1K | 10% | 5 |
| Aug 2026 | Polar Monkeys | 1K | 10% | 6 |
| Sep 2026 | Ice Barrel | 2.9K | 35.6% | 1 |
| Sep 2026 | Renu Therapy | 1.6K | 19.7% | 2 |
| Sep 2026 | Plunge | 1K | 12.3% | 3 |
| Sep 2026 | BlueCube | 880 | 10.8% | 4 |
| Sep 2026 | Morozko Forge | 880 | 10.8% | 5 |
| Sep 2026 | Polar Monkeys | 880 | 10.8% | 6 |

## What is being compared

- **BlueCube**: Measured on the search term “bluecube cold plunge”.
- **Ice Barrel**: Measured on the search term “ice barrel”.
- **Morozko Forge**: Measured on the search term “morozko forge”.
- **Plunge**: Measured on the search term “plunge cold plunge”.
- **Polar Monkeys**: Measured on the search term “polar monkeys”.
- **Renu Therapy**: Measured on the search term “renu therapy”.

- [BlueCube](/demand/global-en/brands/bluecube-cold-plunge)
- [Ice Barrel](/demand/global-en/brands/ice-barrel)
- [Morozko Forge](/demand/global-en/brands/morozko-forge)
- [Plunge](/demand/global-en/brands/plunge-cold-plunge)
- [Polar Monkeys](/demand/global-en/brands/polar-monkeys)
- [Renu Therapy](/demand/global-en/brands/renu-therapy)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cold plunge brands worldwide?

In September 2026, Ice Barrel was the most searched among cold plunge brands worldwide, with an estimated 2.9K branded searches, 35.6% of all searches for the six we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cold plunge brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cold-plunge-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cold-plunge-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.