---
title: "Cold email and sales engagement platforms: Which brands are most popular in search?"
description: "Compare cold email, prospecting, and sales engagement software used by outbound sales teams, measured through worldwide English-language branded search demand. Share of Search among Apollo.io, lemlist, Smartlead, Instantly, Salesloft, Reply.io, Outreach and Woodpecker, the cold email and sales engagement platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cold-email-and-sales-engagement-platforms"
publisher: "Brandwave"
---

# Cold email and sales engagement platforms: Which brands are most popular in search?

Compare cold email, prospecting, and sales engagement software used by outbound sales teams, measured through worldwide English-language branded search demand. Share of Search among Apollo.io, lemlist, Smartlead, Instantly, Salesloft, Reply.io, Outreach and Woodpecker, the cold email and sales engagement platforms Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cold email and sales engagement platforms
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Apollo.io, 64.2%

## Which brand is most popular in search among cold email and sales engagement platforms worldwide?

- In August 2026, Apollo.io was the most searched among cold email and sales engagement platforms worldwide, with an estimated 272K branded searches and 64.2% estimated Share of Search within this set.
- lemlist is in 2nd place, 54.2 percentage points behind at 10% Share of Search.
- Across the 11 months ending August 2026, Apollo.io’s estimated Share of Search among cold email and sales engagement platforms worldwide increased from 47.5% to 64.2%.
- Across the 11 months ending August 2026, lemlist’s estimated Share of Search among cold email and sales engagement platforms worldwide decreased from 23.1% to 10%.
- Across the 11 months ending August 2026, Smartlead’s estimated Share of Search among cold email and sales engagement platforms worldwide increased from 8.1% to 9.4%.
- Across the 11 months ending August 2026, Instantly’s estimated Share of Search among cold email and sales engagement platforms worldwide decreased from 8.7% to 8.1%.
- Across the 11 months ending August 2026, Salesloft’s estimated Share of Search among cold email and sales engagement platforms worldwide decreased from 10.3% to 6.5%.
- Across the 11 months ending August 2026, Apollo.io’s estimated Share of Search among cold email and sales engagement platforms worldwide peaked at 64.4% in April 2026 and was lowest at 47.5% in October 2025.
- Across the 11 months ending August 2026, Smartlead’s estimated Share of Search among cold email and sales engagement platforms worldwide peaked at 9.4% in August 2026 and was lowest at 6.6% in April 2026.
- Across the 11 months ending August 2026, Instantly’s estimated Share of Search among cold email and sales engagement platforms worldwide peaked at 8.7% in October 2025 and was lowest at 6.9% in April 2026.
- Across the 11 months ending August 2026, Salesloft’s estimated Share of Search among cold email and sales engagement platforms worldwide peaked at 10.3% in October 2025 and was lowest at 5.3% in May 2026.
- Across the 11 months ending August 2026, Smartlead rose from 5th to 3rd among cold email and sales engagement platforms worldwide.
- Across the 11 months ending August 2026, Salesloft fell from 3rd to 5th among cold email and sales engagement platforms worldwide.
- Across the 11 months ending August 2026, Reply.io, Outreach and Woodpecker held steady: their estimated Share of Search among cold email and sales engagement platforms worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Apollo.io vs lemlist: compare search popularity](/demand/global-en/compare/apollo-io-vs-lemlist): 64.2% against 10% Share of Search.
- [Apollo.io vs Smartlead: compare search popularity](/demand/global-en/compare/apollo-io-vs-smartlead): 64.2% against 9.4% Share of Search.
- [Apollo.io vs Instantly: compare search popularity](/demand/global-en/compare/apollo-io-vs-instantly): 64.2% against 8.1% Share of Search.
- [Apollo.io vs Salesloft: compare search popularity](/demand/global-en/compare/apollo-io-vs-salesloft): 64.2% against 6.5% Share of Search.
- [lemlist vs Smartlead: compare search popularity](/demand/global-en/compare/lemlist-vs-smartlead): 10% against 9.4% Share of Search.
- [lemlist vs Instantly: compare search popularity](/demand/global-en/compare/instantly-vs-lemlist): 10% against 8.1% Share of Search.
- [lemlist vs Salesloft: compare search popularity](/demand/global-en/compare/lemlist-vs-salesloft): 10% against 6.5% Share of Search.
- [Smartlead vs Instantly: compare search popularity](/demand/global-en/compare/instantly-vs-smartlead): 9.4% against 8.1% Share of Search.
- [Smartlead vs Salesloft: compare search popularity](/demand/global-en/compare/salesloft-vs-smartlead): 9.4% against 6.5% Share of Search.
- [Instantly vs Salesloft: compare search popularity](/demand/global-en/compare/instantly-vs-salesloft): 8.1% against 6.5% Share of Search.

## How did search popularity change for cold email and sales engagement platforms worldwide in August 2026?

- In August 2026, Apollo.io gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 59.2% to 64.2%.
- In August 2026, Smartlead gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 8.7% to 9.4%.
- In August 2026, Salesloft gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 6% to 6.5%.
- In August 2026, Instantly gained estimated Share of Search among cold email and sales engagement platforms worldwide, from 7.6% to 8.1%.
- In August 2026, lemlist lost estimated Share of Search among cold email and sales engagement platforms worldwide, from 16.7% to 10%.
- Estimated monthly branded searches for Reply.io worldwide fell 21% over 11 measured months, from 3.8K to 3K in August 2026.
- Estimated monthly branded searches for Outreach worldwide fell 20.5% over 11 measured months, from 3.5K to 2.8K in August 2026.
- Estimated monthly branded searches for Woodpecker worldwide fell 20.1% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Apollo.io | 64.2% | 272K | -0.2% | Apollo.io |
| 2 | lemlist | 10% | 42.6K | -44.6% | lemlist |
| 3 | Smartlead | 9.4% | 40K | -0.6% | Smartlead |
| 4 | Instantly | 8.1% | 34.4K | -1.8% | Instantly |
| 5 | Salesloft | 6.5% | 27.7K | -0.1% | Salesloft |
| 6 | Reply.io | 0.71% | 3K | -19.5% | Reply.io |
| 7 | Outreach | 0.65% | 2.8K | -2.8% | Outreach |
| 8 | Woodpecker | 0.31% | 1.3K | -21.6% | Woodpecker |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Apollo.io | 191K | 47.5% | 1 |
| Oct 2025 | lemlist | 92.6K | 23.1% | 2 |
| Oct 2025 | Salesloft | 41.3K | 10.3% | 3 |
| Oct 2025 | Instantly | 34.9K | 8.7% | 4 |
| Oct 2025 | Smartlead | 32.6K | 8.1% | 5 |
| Oct 2025 | Reply.io | 3.8K | 0.95% | 6 |
| Oct 2025 | Outreach | 3.5K | 0.86% | 7 |
| Oct 2025 | Woodpecker | 1.6K | 0.41% | 8 |
| Nov 2025 | Apollo.io | 224K | 52.7% | 1 |
| Nov 2025 | lemlist | 92.6K | 21.8% | 2 |
| Nov 2025 | Instantly | 34.7K | 8.2% | 3 |
| Nov 2025 | Salesloft | 33.8K | 7.9% | 4 |
| Nov 2025 | Smartlead | 32.6K | 7.7% | 5 |
| Nov 2025 | Reply.io | 3.1K | 0.72% | 6 |
| Nov 2025 | Outreach | 2.7K | 0.64% | 7 |
| Nov 2025 | Woodpecker | 1.6K | 0.38% | 8 |
| Dec 2025 | Apollo.io | 185K | 54.7% | 1 |
| Dec 2025 | lemlist | 62.3K | 18.4% | 2 |
| Dec 2025 | Instantly | 28.6K | 8.4% | 3 |
| Dec 2025 | Salesloft | 27.8K | 8.2% | 4 |
| Dec 2025 | Smartlead | 27.7K | 8.2% | 5 |
| Dec 2025 | Reply.io | 3.1K | 0.91% | 6 |
| Dec 2025 | Outreach | 2.7K | 0.79% | 7 |
| Dec 2025 | Woodpecker | 1.3K | 0.39% | 8 |
| Jan 2026 | Apollo.io | 226K | 54.9% | 1 |
| Jan 2026 | lemlist | 76.1K | 18.5% | 2 |
| Jan 2026 | Instantly | 34.7K | 8.4% | 3 |
| Jan 2026 | Salesloft | 33.8K | 8.2% | 4 |
| Jan 2026 | Smartlead | 33K | 8% | 5 |
| Jan 2026 | Outreach | 3.2K | 0.78% | 6 |
| Jan 2026 | Reply.io | 3.1K | 0.75% | 7 |
| Jan 2026 | Woodpecker | 1.7K | 0.42% | 8 |
| Feb 2026 | Apollo.io | 226K | 52.7% | 1 |
| Feb 2026 | lemlist | 92.6K | 21.6% | 2 |
| Feb 2026 | Instantly | 34.8K | 8.1% | 3 |
| Feb 2026 | Smartlead | 34.1K | 7.9% | 4 |
| Feb 2026 | Salesloft | 33.8K | 7.9% | 5 |
| Feb 2026 | Outreach | 3.4K | 0.78% | 6 |
| Feb 2026 | Reply.io | 3.1K | 0.71% | 7 |
| Feb 2026 | Woodpecker | 1.7K | 0.39% | 8 |
| Mar 2026 | Apollo.io | 333K | 60.3% | 1 |
| Mar 2026 | lemlist | 93.1K | 16.9% | 2 |
| Mar 2026 | Instantly | 42.3K | 7.7% | 3 |
| Mar 2026 | Smartlead | 40K | 7.2% | 4 |
| Mar 2026 | Salesloft | 34K | 6.1% | 5 |
| Mar 2026 | Outreach | 4.3K | 0.78% | 6 |
| Mar 2026 | Reply.io | 3.9K | 0.7% | 7 |
| Mar 2026 | Woodpecker | 1.7K | 0.31% | 8 |
| Apr 2026 | Apollo.io | 396K | 64.4% | 1 |
| Apr 2026 | lemlist | 92.7K | 15.1% | 2 |
| Apr 2026 | Instantly | 42.3K | 6.9% | 3 |
| Apr 2026 | Smartlead | 40.3K | 6.6% | 4 |
| Apr 2026 | Salesloft | 33.8K | 5.5% | 5 |
| Apr 2026 | Outreach | 4.8K | 0.79% | 6 |
| Apr 2026 | Reply.io | 3.1K | 0.5% | 7 |
| Apr 2026 | Woodpecker | 1.6K | 0.26% | 8 |
| May 2026 | Apollo.io | 328K | 62.8% | 1 |
| May 2026 | lemlist | 76.2K | 14.6% | 2 |
| May 2026 | Instantly | 42.1K | 8.1% | 3 |
| May 2026 | Smartlead | 39.9K | 7.6% | 4 |
| May 2026 | Salesloft | 27.7K | 5.3% | 5 |
| May 2026 | Outreach | 3.4K | 0.65% | 6 |
| May 2026 | Reply.io | 3.2K | 0.62% | 7 |
| May 2026 | Woodpecker | 1.5K | 0.29% | 8 |
| Jun 2026 | Apollo.io | 273K | 59.2% | 1 |
| Jun 2026 | lemlist | 76.9K | 16.7% | 2 |
| Jun 2026 | Smartlead | 40.3K | 8.7% | 3 |
| Jun 2026 | Instantly | 34.8K | 7.6% | 4 |
| Jun 2026 | Salesloft | 27.7K | 6% | 5 |
| Jun 2026 | Reply.io | 3.1K | 0.67% | 6 |
| Jun 2026 | Outreach | 2.9K | 0.64% | 7 |
| Jun 2026 | Woodpecker | 2.1K | 0.46% | 8 |
| Jul 2026 | Apollo.io | 273K | 59.2% | 1 |
| Jul 2026 | lemlist | 76.8K | 16.7% | 2 |
| Jul 2026 | Smartlead | 40.2K | 8.7% | 3 |
| Jul 2026 | Instantly | 35K | 7.6% | 4 |
| Jul 2026 | Salesloft | 27.7K | 6% | 5 |
| Jul 2026 | Reply.io | 3.7K | 0.81% | 6 |
| Jul 2026 | Outreach | 2.8K | 0.61% | 7 |
| Jul 2026 | Woodpecker | 1.7K | 0.36% | 8 |
| Aug 2026 | Apollo.io | 272K | 64.2% | 1 |
| Aug 2026 | lemlist | 42.6K | 10% | 2 |
| Aug 2026 | Smartlead | 40K | 9.4% | 3 |
| Aug 2026 | Instantly | 34.4K | 8.1% | 4 |
| Aug 2026 | Salesloft | 27.7K | 6.5% | 5 |
| Aug 2026 | Reply.io | 3K | 0.71% | 6 |
| Aug 2026 | Outreach | 2.8K | 0.65% | 7 |
| Aug 2026 | Woodpecker | 1.3K | 0.31% | 8 |
| Sep 2026 | Apollo.io | — | — | — |
| Sep 2026 | Instantly | — | — | — |
| Sep 2026 | lemlist | — | — | — |
| Sep 2026 | Outreach | — | — | — |
| Sep 2026 | Reply.io | — | — | — |
| Sep 2026 | Salesloft | — | — | — |
| Sep 2026 | Smartlead | — | — | — |
| Sep 2026 | Woodpecker | — | — | — |

## What is being compared

- **Apollo.io**: Measured on the search terms “apollo extension chrome”, “apollo io”, “apollo io app”, “apollo io chrome extension”, “apollo io cost”, “apollo io crm”, “apollo io email”, “apollo io extension”, “apollo io extension chrome”, “apollo io extension download”, “apollo io extension for chrome”, “apollo io pricing”, “apollo lead generation”, “Apollo.io”, “apollo.io b2b sales intelligence”, “apollo.io pricing”, “apollo.io sales intelligence”, “app apollo io”, “appapollo io”, “io apollo” and “www apollo io”, summed into one figure.
- **Instantly**: Measured on the search terms “instantly ai”, “instantly ai pricing”, “instantly cold email”, “Instantly.ai”, “instantly.ai pricing” and “instantlyai”, summed into one figure.
- **lemlist**: Measured on the search terms “lemlist”, “lemlist app”, “lemlist com”, “lemlist email”, “lemlist pricing” and “lemlist.com”, summed into one figure.
- **Outreach**: Measured on the search terms “outreach io”, “outreach io app”, “outreach io cost”, “outreach io pricing”, “outreach sales engagement platform”, “outreach_io” and “outreach.io”, summed into one figure.
- **Reply.io**: Measured on the search terms “reply io”, “reply io pricing”, “Reply.io” and “reply.io pricing”, summed into one figure.
- **Salesloft**: Measured on the search terms “Salesloft”, “salesloft app”, “salesloft cadence”, “salesloft com”, “salesloft pricing” and “salesloft.com”, summed into one figure.
- **Smartlead**: Measured on the search terms “Smartlead”, “smartlead ai”, “smartlead ai pricing”, “smartlead pricing” and “smartlead.ai”, summed into one figure.
- **Woodpecker**: Measured on the search terms “woodpecker co”, “woodpecker cold email”, “woodpecker email”, “woodpecker email marketing”, “woodpecker mailing” and “woodpecker.co”, summed into one figure.

- [Apollo.io](/demand/global-en/brands/apollo-io)
- [Instantly](/demand/global-en/brands/instantly)
- [lemlist](/demand/global-en/brands/lemlist)
- [Outreach](/demand/global-en/brands/outreach)
- [Reply.io](/demand/global-en/brands/reply-io)
- [Salesloft](/demand/global-en/brands/salesloft)
- [Smartlead](/demand/global-en/brands/smartlead)
- [Woodpecker](/demand/global-en/brands/woodpecker)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cold email and sales engagement platforms worldwide?

In August 2026, Apollo.io was the most searched among cold email and sales engagement platforms worldwide, with an estimated 272K branded searches and 64.2% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cold email and sales engagement platforms: Which brands are most popular in search?". https://gobrandwave.com/demand/global-en/categories/cold-email-and-sales-engagement-platforms

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cold-email-and-sales-engagement-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.