--- title: "Califia Farms vs STōK: Which is searched more?" description: "Is Califia Farms or STōK more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cold brew brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/cold-brew-brands/compare/califia-farms-vs-stok-cold-brew" publisher: "Brandwave" --- # Califia Farms vs STōK: Which is searched more? Is Califia Farms or STōK more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cold brew brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Califia Farms and STōK - **Competitive set**: Cold brew brands - **Market**: Global - **Month measured**: Sep 2026 - **Califia Farms Share of Search**: 3.1% - **STōK Share of Search**: 7.6% ## Is Califia Farms or STōK more popular in search? - In September 2026, STōK had more branded searches than Califia Farms among cold brew brands worldwide. STōK had about 60,500 branded searches, while Califia Farms had 24,700. STōK made up 7.6% of all cold brew brand searches we track, and Califia Farms accounted for 3.1%. - STōK was ahead of Califia Farms in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Califia Farms’ share of searches among cold brew brands worldwide moved from 3.6% to 3.1%, and its estimated monthly branded searches moved from 30.2K to 24.7K. - Across the 12 months ending September 2026, STōK’s share of searches among cold brew brands worldwide moved from 4.8% to 7.6%, and its estimated monthly branded searches moved from 40.5K to 60.5K. ## Top cold brew brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, STōK appeared in all five answers. Califia Farms was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. STōK was listed before Califia Farms in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Colombe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Stumptown | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | STōK | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Califia Farms | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Jimmy's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Minor Figures | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Grind | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cold brew brands - Asked ChatGPT "Which cold brew brand should I buy?": 1. La Colombe, 2. STōK, 3. Stumptown - Asked ChatGPT "What are the best cold brew brands?": 1. Stumptown, 2. La Colombe, 3. Califia Farms, 4. STōK - Asked ChatGPT "What's the best cold brew brand for iced coffee?": 1. La Colombe, 2. STōK, 3. Stumptown - Searched Google, AI Overview "cold brew coffee": 1. STōK - Searched Google, AI Overview "best cold brew": 1. Stumptown, 2. La Colombe, 3. STōK Not named in any answer: Jimmy's, Minor Figures and Grind. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for cold brew brands worldwide in September 2026? - Estimated monthly branded searches for STōK worldwide rose 49.4% over 12 measured months, from 40.5K to 60.5K in September 2026. - Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 12 measured months, from 30.2K to 24.7K in September 2026. ## Month by month | Month | Califia Farms estimated searches | Califia Farms Share of Search | Califia Farms rank | STōK estimated searches | STōK Share of Search | STōK rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30.2K | 3.6% | 5 | 40.5K | 4.8% | 4 | | Nov 2025 | 24.7K | 2.8% | 5 | 33.1K | 3.7% | 4 | | Dec 2025 | 22K | 2.6% | 5 | 33.1K | 3.9% | 4 | | Jan 2026 | 30.2K | 3.5% | 5 | 33.1K | 3.8% | 4 | | Feb 2026 | 24.7K | 3.3% | 5 | 27.1K | 3.6% | 4 | | Mar 2026 | 28K | 3.5% | 5 | 33.1K | 4.2% | 4 | | Apr 2026 | 24.7K | 3.2% | 5 | 33.1K | 4.3% | 4 | | May 2026 | 22.9K | 2.8% | 5 | 49.5K | 6.1% | 4 | | Jun 2026 | 22.9K | 2.9% | 5 | 60.5K | 7.6% | 4 | | Jul 2026 | 24.7K | 3.1% | 5 | 60.5K | 7.6% | 4 | | Aug 2026 | 24.7K | 3.1% | 5 | 60.5K | 7.6% | 4 | | Sep 2026 | 24.7K | 3.1% | 5 | 60.5K | 7.6% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Califia Farms’ and STōK’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Califia Farms**: Measured on the search terms “califia” and “califia farms”, summed into one figure. - **STōK**: Measured on the search term “stok cold brew”. - [Califia Farms profile](/demand/global-en/brands/califia-farms) - [STōK profile](/demand/global-en/brands/stok-cold-brew) - [All cold brew brands worldwide](/demand/global-en/categories/cold-brew-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Califia Farms or STōK more popular in search? In September 2026, STōK had more branded searches than Califia Farms among cold brew brands worldwide. STōK had about 60,500 branded searches, while Califia Farms had 24,700. STōK made up 7.6% of all cold brew brand searches we track, and Califia Farms accounted for 3.1%. ## Cite this page Brandwave. "Califia Farms vs STōK: Which is searched more?". https://gobrandwave.com/demand/global-en/categories/cold-brew-brands/compare/califia-farms-vs-stok-cold-brew This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cold-brew-brands/compare/califia-farms-vs-stok-cold-brew. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.