---
title: "Cognac brands: Which are searched most?"
description: "Compare the cognac houses people buy from. Share of Search among Hennessy, Rémy Martin, Martell, Courvoisier, D'USSÉ, Camus, Delamain, Hine, Pierre Ferrand and Frapin, the cognac brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/cognac-brands"
publisher: "Brandwave"
---

# Cognac brands: Which are searched most?

Compare the cognac houses people buy from. Share of Search among Hennessy, Rémy Martin, Martell, Courvoisier, D'USSÉ, Camus, Delamain, Hine, Pierre Ferrand and Frapin, the cognac brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cognac brands
- **Market**: Global
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Hennessy, 61.7%

## Which brand is most popular in search among cognac brands worldwide?

- In September 2026, Hennessy was the most searched among cognac brands worldwide, with an estimated 1M branded searches, 61.7% of all searches for the ten we track.
- Rémy Martin is in 2nd place, 39 percentage points behind at 22.7%.
- Across the 12 months ending September 2026, Hennessy’s share of searches among cognac brands worldwide decreased from 65.7% to 61.7%.
- Across the 12 months ending September 2026, Rémy Martin’s share of searches among cognac brands worldwide increased from 16.2% to 22.7%.
- Across the 12 months ending September 2026, Courvoisier’s share of searches among cognac brands worldwide decreased from 5.9% to 4.6%.
- Across the 12 months ending September 2026, Hennessy’s share of searches among cognac brands worldwide peaked at 69.2% in July 2026 and was lowest at 60.7% in December 2025.
- Across the 12 months ending September 2026, Rémy Martin’s share of searches among cognac brands worldwide peaked at 22.7% in September 2026 and was lowest at 13.9% in May 2026.
- Across the 12 months ending September 2026, Martell’s share of searches among cognac brands worldwide peaked at 6.9% in February 2026 and was lowest at 5.6% in September 2026.
- Across the 12 months ending September 2026, Courvoisier’s share of searches among cognac brands worldwide peaked at 8.2% in December 2025 and was lowest at 4.6% in September 2026.
- Across the 12 months ending September 2026, Martell rose from 4th to 3rd among cognac brands worldwide.
- Across the 12 months ending September 2026, Courvoisier fell from 3rd to 4th among cognac brands worldwide.
- Across the 12 months ending September 2026, D'USSÉ, Camus, Delamain, Hine, Pierre Ferrand and Frapin held steady: their share of searches among cognac brands worldwide each moved less than 0.5 percentage points.

## Top cognac brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Hennessy, Rémy Martin and Courvoisier appeared every time. Hennessy was recommended most often, coming first in three out of five answers. Rémy Martin was second, and Courvoisier was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hennessy | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Rémy Martin | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Courvoisier | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Martell | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Pierre Ferrand | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Camus | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Hine | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| D'USSÉ | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Delamain | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Frapin | 10th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about cognac brands

- Asked ChatGPT "Which cognac should I buy?": 1. Rémy Martin, 2. Hennessy, 3. Courvoisier
- Asked ChatGPT "What are the best cognac brands?": 1. Rémy Martin, 2. Hennessy, 3. Martell, 4. Courvoisier, 5. Pierre Ferrand, 6. Camus, 7. Hine, 8. Delamain
- Asked ChatGPT "What's a good cognac for a beginner?": 1. Hennessy, 2. Rémy Martin, 3. Courvoisier
- Searched Google, AI Overview "cognac": 1. Hennessy, 2. Rémy Martin, 3. Courvoisier
- Searched Google, AI Overview "cognac brands": 1. Hennessy, 2. Rémy Martin, 3. Martell, 4. Courvoisier, 5. D'USSÉ, 6. Pierre Ferrand, 7. Hine, 8. Camus, 9. Frapin

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## Compare search popularity between leading brands

- [Hennessy vs Rémy Martin: compare search popularity](/demand/global-en/compare/hennessy-vs-remy-martin): 61.7% against 22.7% Share of Search.
- [Hennessy vs Martell: compare search popularity](/demand/global-en/compare/hennessy-vs-martell): 61.7% against 5.6% Share of Search.
- [Hennessy vs Courvoisier: compare search popularity](/demand/global-en/compare/courvoisier-vs-hennessy): 61.7% against 4.6% Share of Search.
- [Hennessy vs D'USSÉ: compare search popularity](/demand/global-en/compare/dusse-vs-hennessy): 61.7% against 3.7% Share of Search.
- [Rémy Martin vs Martell: compare search popularity](/demand/global-en/compare/martell-vs-remy-martin): 22.7% against 5.6% Share of Search.
- [Rémy Martin vs Courvoisier: compare search popularity](/demand/global-en/compare/courvoisier-vs-remy-martin): 22.7% against 4.6% Share of Search.
- [Rémy Martin vs D'USSÉ: compare search popularity](/demand/global-en/compare/dusse-vs-remy-martin): 22.7% against 3.7% Share of Search.
- [Martell vs Courvoisier: compare search popularity](/demand/global-en/compare/courvoisier-vs-martell): 5.6% against 4.6% Share of Search.
- [Martell vs D'USSÉ: compare search popularity](/demand/global-en/compare/dusse-vs-martell): 5.6% against 3.7% Share of Search.
- [Courvoisier vs D'USSÉ: compare search popularity](/demand/global-en/compare/courvoisier-vs-dusse): 4.6% against 3.7% Share of Search.

## How did search popularity change for cognac brands worldwide in September 2026?

- In September 2026, Rémy Martin gained share of searches among cognac brands worldwide, from 19.5% to 22.7%.
- In September 2026, D'USSÉ gained share of searches among cognac brands worldwide, from 3.2% to 3.7%.
- In September 2026, Hennessy lost share of searches among cognac brands worldwide, from 64.7% to 61.7%.
- In September 2026, Camus rose from 7th to 6th among cognac brands worldwide.
- In September 2026, Delamain fell from 6th to 7th among cognac brands worldwide.
- Estimated monthly branded searches for Hine worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
- Estimated monthly branded searches for Frapin worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
- Estimated monthly branded searches for Courvoisier worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hennessy | 61.7% | 1M | 0.0% | LVMH |
| 2 | Rémy Martin | 22.7% | 368K | +22.3% | Rémy Martin |
| 3 | Martell | 5.6% | 90.5K | 0.0% | Martell |
| 4 | Courvoisier | 4.6% | 74K | 0.0% | Courvoisier |
| 5 | D'USSÉ | 3.7% | 60.5K | +22.2% | Bacardi |
| 6 | Camus | 0.61% | 9.9K | 0.0% | Camus |
| 7 | Delamain | 0.61% | 9.9K | -18.2% | Delamain |
| 8 | Hine | 0.27% | 4.4K | 0.0% | Hine |
| 9 | Pierre Ferrand | 0.15% | 2.4K | 0.0% | Pierre Ferrand |
| 10 | Frapin | 0.12% | 1.9K | 0.0% | Frapin |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hennessy | 1M | 65.7% | 1 |
| Oct 2025 | Rémy Martin | 246K | 16.2% | 2 |
| Oct 2025 | Courvoisier | 90.5K | 5.9% | 3 |
| Oct 2025 | Martell | 90.5K | 5.9% | 4 |
| Oct 2025 | D'USSÉ | 60.5K | 4% | 5 |
| Oct 2025 | Camus | 12.1K | 0.8% | 6 |
| Oct 2025 | Delamain | 9.9K | 0.65% | 7 |
| Oct 2025 | Hine | 6.6K | 0.43% | 8 |
| Oct 2025 | Pierre Ferrand | 2.9K | 0.19% | 9 |
| Oct 2025 | Frapin | 2.4K | 0.16% | 10 |
| Nov 2025 | Hennessy | 1M | 64.8% | 1 |
| Nov 2025 | Rémy Martin | 246K | 15.9% | 2 |
| Nov 2025 | Courvoisier | 110K | 7.1% | 3 |
| Nov 2025 | Martell | 90.5K | 5.9% | 4 |
| Nov 2025 | D'USSÉ | 60.5K | 3.9% | 5 |
| Nov 2025 | Camus | 14.8K | 0.96% | 6 |
| Nov 2025 | Delamain | 9.9K | 0.64% | 7 |
| Nov 2025 | Hine | 6.6K | 0.43% | 8 |
| Nov 2025 | Frapin | 2.9K | 0.19% | 9 |
| Nov 2025 | Pierre Ferrand | 2.9K | 0.19% | 10 |
| Dec 2025 | Hennessy | 1.2M | 60.7% | 1 |
| Dec 2025 | Rémy Martin | 368K | 18.3% | 2 |
| Dec 2025 | Courvoisier | 165K | 8.2% | 3 |
| Dec 2025 | Martell | 135K | 6.7% | 4 |
| Dec 2025 | D'USSÉ | 74K | 3.7% | 5 |
| Dec 2025 | Camus | 18.1K | 0.9% | 6 |
| Dec 2025 | Delamain | 12.1K | 0.6% | 7 |
| Dec 2025 | Hine | 9.9K | 0.49% | 8 |
| Dec 2025 | Pierre Ferrand | 4.4K | 0.22% | 9 |
| Dec 2025 | Frapin | 3.6K | 0.18% | 10 |
| Jan 2026 | Hennessy | 1M | 63.8% | 1 |
| Jan 2026 | Rémy Martin | 301K | 19.2% | 2 |
| Jan 2026 | Courvoisier | 90.5K | 5.8% | 3 |
| Jan 2026 | Martell | 90.5K | 5.8% | 4 |
| Jan 2026 | D'USSÉ | 49.5K | 3.2% | 5 |
| Jan 2026 | Camus | 14.8K | 0.94% | 6 |
| Jan 2026 | Delamain | 9.9K | 0.63% | 7 |
| Jan 2026 | Hine | 6.6K | 0.42% | 8 |
| Jan 2026 | Frapin | 2.9K | 0.18% | 9 |
| Jan 2026 | Pierre Ferrand | 2.9K | 0.18% | 10 |
| Feb 2026 | Hennessy | 823K | 62.6% | 1 |
| Feb 2026 | Rémy Martin | 246K | 18.7% | 2 |
| Feb 2026 | Martell | 90.5K | 6.9% | 3 |
| Feb 2026 | Courvoisier | 74K | 5.6% | 4 |
| Feb 2026 | D'USSÉ | 49.5K | 3.8% | 5 |
| Feb 2026 | Camus | 12.1K | 0.92% | 6 |
| Feb 2026 | Delamain | 8.1K | 0.62% | 7 |
| Feb 2026 | Hine | 5.4K | 0.41% | 8 |
| Feb 2026 | Pierre Ferrand | 2.9K | 0.22% | 9 |
| Feb 2026 | Frapin | 2.4K | 0.18% | 10 |
| Mar 2026 | Hennessy | 823K | 62.5% | 1 |
| Mar 2026 | Rémy Martin | 246K | 18.7% | 2 |
| Mar 2026 | Martell | 90.5K | 6.9% | 3 |
| Mar 2026 | Courvoisier | 74K | 5.6% | 4 |
| Mar 2026 | D'USSÉ | 49.5K | 3.8% | 5 |
| Mar 2026 | Camus | 12.1K | 0.92% | 6 |
| Mar 2026 | Delamain | 9.9K | 0.75% | 7 |
| Mar 2026 | Hine | 6.6K | 0.5% | 8 |
| Mar 2026 | Pierre Ferrand | 3.6K | 0.27% | 9 |
| Mar 2026 | Frapin | 2.4K | 0.18% | 10 |
| Apr 2026 | Hennessy | 823K | 62.6% | 1 |
| Apr 2026 | Rémy Martin | 246K | 18.7% | 2 |
| Apr 2026 | Martell | 90.5K | 6.9% | 3 |
| Apr 2026 | Courvoisier | 74K | 5.6% | 4 |
| Apr 2026 | D'USSÉ | 49.5K | 3.8% | 5 |
| Apr 2026 | Camus | 12.1K | 0.92% | 6 |
| Apr 2026 | Delamain | 8.1K | 0.62% | 7 |
| Apr 2026 | Hine | 5.4K | 0.41% | 8 |
| Apr 2026 | Pierre Ferrand | 2.9K | 0.22% | 9 |
| Apr 2026 | Frapin | 2.4K | 0.18% | 10 |
| May 2026 | Hennessy | 1M | 69.2% | 1 |
| May 2026 | Rémy Martin | 201K | 13.9% | 2 |
| May 2026 | Martell | 90.5K | 6.3% | 3 |
| May 2026 | Courvoisier | 74K | 5.1% | 4 |
| May 2026 | D'USSÉ | 49.5K | 3.4% | 5 |
| May 2026 | Camus | 12.1K | 0.84% | 6 |
| May 2026 | Delamain | 9.9K | 0.68% | 7 |
| May 2026 | Hine | 4.4K | 0.3% | 8 |
| May 2026 | Pierre Ferrand | 2.4K | 0.17% | 9 |
| May 2026 | Frapin | 1.9K | 0.13% | 10 |
| Jun 2026 | Hennessy | 1M | 67.2% | 1 |
| Jun 2026 | Rémy Martin | 246K | 16.5% | 2 |
| Jun 2026 | Martell | 90.5K | 6.1% | 3 |
| Jun 2026 | Courvoisier | 74K | 5% | 4 |
| Jun 2026 | D'USSÉ | 49.5K | 3.3% | 5 |
| Jun 2026 | Camus | 9.9K | 0.67% | 6 |
| Jun 2026 | Delamain | 9.9K | 0.67% | 7 |
| Jun 2026 | Hine | 4.4K | 0.3% | 8 |
| Jun 2026 | Pierre Ferrand | 2.4K | 0.16% | 9 |
| Jun 2026 | Frapin | 1.9K | 0.13% | 10 |
| Jul 2026 | Hennessy | 1M | 69.2% | 1 |
| Jul 2026 | Rémy Martin | 201K | 13.9% | 2 |
| Jul 2026 | Martell | 90.5K | 6.3% | 3 |
| Jul 2026 | Courvoisier | 74K | 5.1% | 4 |
| Jul 2026 | D'USSÉ | 49.5K | 3.4% | 5 |
| Jul 2026 | Delamain | 12.1K | 0.84% | 6 |
| Jul 2026 | Camus | 9.9K | 0.69% | 7 |
| Jul 2026 | Hine | 3.6K | 0.25% | 8 |
| Jul 2026 | Pierre Ferrand | 2.4K | 0.17% | 9 |
| Jul 2026 | Frapin | 1.9K | 0.13% | 10 |
| Aug 2026 | Hennessy | 1M | 64.7% | 1 |
| Aug 2026 | Rémy Martin | 301K | 19.5% | 2 |
| Aug 2026 | Martell | 90.5K | 5.9% | 3 |
| Aug 2026 | Courvoisier | 74K | 4.8% | 4 |
| Aug 2026 | D'USSÉ | 49.5K | 3.2% | 5 |
| Aug 2026 | Delamain | 12.1K | 0.78% | 6 |
| Aug 2026 | Camus | 9.9K | 0.64% | 7 |
| Aug 2026 | Hine | 4.4K | 0.28% | 8 |
| Aug 2026 | Pierre Ferrand | 2.4K | 0.16% | 9 |
| Aug 2026 | Frapin | 1.9K | 0.12% | 10 |
| Sep 2026 | Hennessy | 1M | 61.7% | 1 |
| Sep 2026 | Rémy Martin | 368K | 22.7% | 2 |
| Sep 2026 | Martell | 90.5K | 5.6% | 3 |
| Sep 2026 | Courvoisier | 74K | 4.6% | 4 |
| Sep 2026 | D'USSÉ | 60.5K | 3.7% | 5 |
| Sep 2026 | Camus | 9.9K | 0.61% | 6 |
| Sep 2026 | Delamain | 9.9K | 0.61% | 7 |
| Sep 2026 | Hine | 4.4K | 0.27% | 8 |
| Sep 2026 | Pierre Ferrand | 2.4K | 0.15% | 9 |
| Sep 2026 | Frapin | 1.9K | 0.12% | 10 |

## What is being compared

- **Camus**: Measured on the search term “camus cognac”.
- **Courvoisier**: Measured on the search term “courvoisier”.
- **D'USSÉ**: Measured on the search term “dusse”.
- **Delamain**: Measured on the search term “delamain”.
- **Frapin**: Measured on the search term “frapin”.
- **Hennessy**: Measured on the search term “hennessy”.
- **Hine**: Measured on the search term “hine cognac”.
- **Martell**: Measured on the search term “martell”.
- **Pierre Ferrand**: Measured on the search term “pierre ferrand”.
- **Rémy Martin**: Measured on the search term “remy martin”.

- [Camus](/demand/global-en/brands/camus)
- [Courvoisier](/demand/global-en/brands/courvoisier)
- [D'USSÉ](/demand/global-en/brands/dusse)
- [Delamain](/demand/global-en/brands/delamain)
- [Frapin](/demand/global-en/brands/frapin)
- [Hennessy](/demand/global-en/brands/hennessy)
- [Hine](/demand/global-en/brands/hine)
- [Martell](/demand/global-en/brands/martell)
- [Pierre Ferrand](/demand/global-en/brands/pierre-ferrand)
- [Rémy Martin](/demand/global-en/brands/remy-martin)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cognac brands worldwide?

In September 2026, Hennessy was the most searched among cognac brands worldwide, with an estimated 1M branded searches, 61.7% of all searches for the ten we track. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Cognac brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/cognac-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/cognac-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.