--- title: "Illy vs Moccona: Which is more popular?" description: "Is Illy or Moccona more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee pod brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/categories/coffee-pod-brands/compare/illy-vs-moccona" publisher: "Brandwave" --- # Illy vs Moccona: Which is more popular? Is Illy or Moccona more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Coffee pod brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Illy and Moccona - **Competitive set**: Coffee pod brands - **Market**: Global - **Month measured**: Oct 2026 - **Illy Share of Search**: 0.49% - **Moccona Share of Search**: 0.15% ## Is Illy or Moccona more popular in search? - In October 2026, Illy had more branded searches than Moccona among coffee pod brands worldwide. Illy had about 3,600 branded searches, while Moccona had 1,090. Illy made up 0.49% of all coffee pod brand searches we track, and Moccona accounted for 0.15%. - Illy was ahead of Moccona in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Illy’s share of searches among coffee pod brands worldwide moved from 0.48% to 0.49%, and its estimated monthly branded searches held steady at 3.6K. - Across the 12 months ending October 2026, Moccona’s share of searches among coffee pod brands worldwide moved from 0.1% to 0.15%, and its estimated monthly branded searches moved from 780 to 1.1K. ## Top coffee pod brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Illy nor Moccona showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Peet's Coffee | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Nespresso | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Green Mountain Coffee Roasters | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Starbucks | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | The Original Donut Shop | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Lavazza | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Dolce Gusto | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Illy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Grind | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | L'OR | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moccona | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about coffee pod brands - Asked ChatGPT "Which coffee pod brand should I buy?": 1. Peet's Coffee, 2. Green Mountain Coffee Roasters, 3. The Original Donut Shop, 4. Nespresso - Asked ChatGPT "What are the best coffee pod brands?": 1. Nespresso, 2. Peet's Coffee, 3. Starbucks, 4. Lavazza, 5. Green Mountain Coffee Roasters - Asked ChatGPT "What's the best coffee pod brand for everyday coffee?": 1. The Original Donut Shop, 2. Nespresso - Searched Google, AI Overview "coffee pods": 1. Nespresso, 2. Green Mountain Coffee Roasters, 3. Starbucks - Searched Google, AI Overview "coffee pod brands": 1. Peet's Coffee, 2. Starbucks, 3. Green Mountain Coffee Roasters, 4. Nespresso, 5. The Original Donut Shop Not named in any answer: Dolce Gusto, Illy, Grind, L'OR and Moccona. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for coffee pod brands worldwide in October 2026? - In October 2026, Illy fell from 5th to 6th among coffee pod brands worldwide. - Estimated monthly branded searches for Moccona worldwide rose 39.7% over 12 measured months, from 780 to 1.1K in October 2026. ## How has branded search for Illy and Moccona changed worldwide over the last 12 months? | Month | Illy estimated searches | Illy Share of Search | Illy rank | Moccona estimated searches | Moccona Share of Search | Moccona rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 3.6K | 0.48% | 6 | 780 | 0.1% | 10 | | Dec 2025 | 3.6K | 0.42% | 8 | 760 | 0.09% | 10 | | Jan 2026 | 3.6K | 0.56% | 8 | 940 | 0.15% | 10 | | Feb 2026 | 2.9K | 0.6% | 7 | 940 | 0.19% | 10 | | Mar 2026 | 2.9K | 0.6% | 7 | 1.2K | 0.24% | 9 | | Apr 2026 | 2.9K | 0.61% | 7 | 800 | 0.17% | 10 | | May 2026 | 2.9K | 0.55% | 7 | 1.1K | 0.21% | 9 | | Jun 2026 | 2.9K | 0.64% | 7 | 1.3K | 0.28% | 9 | | Jul 2026 | 2.9K | 0.57% | 7 | 970 | 0.19% | 11 | | Aug 2026 | 2.9K | 0.54% | 7 | 1.1K | 0.2% | 11 | | Sep 2026 | 3.6K | 0.66% | 5 | 1.2K | 0.22% | 10 | | Oct 2026 | 3.6K | 0.49% | 6 | 1.1K | 0.15% | 10 | ## How are Illy’s and Moccona’s branded searches counted? Brandwave collects information about searches that people make online using Illy’s and Moccona’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Illy**: Measured on the search term “illy coffee pod”. - **Moccona**: Measured on the search terms “moccona capsules”, “moccona coffee capsules” and “moccona coffee pods”, summed into one figure. - [Illy profile](/demand/global-en/brands/illy) - [Moccona profile](/demand/global-en/brands/moccona) - [All coffee pod brands worldwide](/demand/global-en/categories/coffee-pod-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Illy or Moccona more popular in search? In October 2026, Illy had more branded searches than Moccona among coffee pod brands worldwide. Illy had about 3,600 branded searches, while Moccona had 1,090. Illy made up 0.49% of all coffee pod brand searches we track, and Moccona accounted for 0.15%. ## Cite this page Brandwave. "Illy vs Moccona: Which is more popular?". https://gobrandwave.com/demand/global-en/categories/coffee-pod-brands/compare/illy-vs-moccona This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/coffee-pod-brands/compare/illy-vs-moccona. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.