---
title: "Coffee pod brands: Which are searched most?"
description: "Compare the coffee pod brands brands people buy. Share of Search among Starbucks, Nespresso, Dolce Gusto, Lavazza, Illy, L'OR and Grind, the coffee pod brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/coffee-pod-brands"
publisher: "Brandwave"
---

# Coffee pod brands: Which are searched most?

Compare the coffee pod brands brands people buy. Share of Search among Starbucks, Nespresso, Dolce Gusto, Lavazza, Illy, L'OR and Grind, the coffee pod brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Coffee pod brands
- **Market**: Global
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Starbucks, 86.1%

## Which brand is most popular in search among coffee pod brands worldwide?

- In September 2026, Starbucks was the most searched among coffee pod brands worldwide, with an estimated 30.4M branded searches and 86.1% estimated Share of Search within this set.
- Nespresso is in 2nd place, 76.6 percentage points behind at 9.5% Share of Search.
- Across the 12 months ending September 2026, Starbucks’ estimated Share of Search among coffee pod brands worldwide decreased from 90.1% to 86.1%.
- Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee pod brands worldwide increased from 6.6% to 9.5%.
- Across the 12 months ending September 2026, Dolce Gusto’s estimated Share of Search among coffee pod brands worldwide increased from 2% to 2.8%.
- Across the 12 months ending September 2026, Starbucks’ estimated Share of Search among coffee pod brands worldwide peaked at 90.6% in December 2025 and was lowest at 85.8% in March 2026.
- Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee pod brands worldwide peaked at 9.5% in February 2026 and was lowest at 6.6% in October 2025.
- Across the 12 months ending September 2026, Dolce Gusto’s estimated Share of Search among coffee pod brands worldwide peaked at 2.9% in July 2026 and was lowest at 1.6% in December 2025.
- Across the 12 months ending September 2026, Lavazza, Illy, L'OR and Grind held steady: their estimated Share of Search among coffee pod brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Starbucks vs Nespresso: compare search popularity](/demand/global-en/compare/nespresso-vs-starbucks): 86.1% against 9.5% Share of Search.
- [Starbucks vs Dolce Gusto: compare search popularity](/demand/global-en/compare/dolce-gusto-vs-starbucks): 86.1% against 2.8% Share of Search.
- [Nespresso vs Dolce Gusto: compare search popularity](/demand/global-en/compare/dolce-gusto-vs-nespresso): 9.5% against 2.8% Share of Search.

## How did search popularity change for coffee pod brands worldwide in September 2026?

- Estimated monthly branded searches for Starbucks worldwide fell 33.2% over 12 measured months, from 45.5M to 30.4M in September 2026.
- Estimated monthly branded searches for Grind worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
- Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
- Estimated monthly branded searches for Illy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Starbucks | 86.1% | 30.4M | 0.0% | Starbucks |
| 2 | Nespresso | 9.5% | 3.4M | 0.0% | Nespresso |
| 3 | Dolce Gusto | 2.8% | 1M | 0.0% | Nestlé |
| 4 | Lavazza | 0.85% | 301K | 0.0% | Lavazza |
| 5 | Illy | 0.38% | 135K | 0.0% | Illy |
| 6 | L'OR | 0.38% | 135K | 0.0% | L'OR |
| 7 | Grind | <0.01% | 1.9K | +18.8% | Grind |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Starbucks | 45.5M | 90.1% | 1 |
| Oct 2025 | Nespresso | 3.4M | 6.6% | 2 |
| Oct 2025 | Dolce Gusto | 1M | 2% | 3 |
| Oct 2025 | Lavazza | 368K | 0.73% | 4 |
| Oct 2025 | Illy | 165K | 0.33% | 5 |
| Oct 2025 | L'OR | 135K | 0.27% | 6 |
| Oct 2025 | Grind | 2.4K | <0.01% | 7 |
| Nov 2025 | Starbucks | 55.6M | 89% | 1 |
| Nov 2025 | Nespresso | 5M | 8% | 2 |
| Nov 2025 | Dolce Gusto | 1.2M | 2% | 3 |
| Nov 2025 | Lavazza | 368K | 0.59% | 4 |
| Nov 2025 | Illy | 165K | 0.26% | 5 |
| Nov 2025 | L'OR | 135K | 0.22% | 6 |
| Nov 2025 | Grind | 2.9K | <0.01% | 7 |
| Dec 2025 | Starbucks | 55.6M | 90.6% | 1 |
| Dec 2025 | Nespresso | 4.1M | 6.7% | 2 |
| Dec 2025 | Dolce Gusto | 1M | 1.6% | 3 |
| Dec 2025 | Lavazza | 368K | 0.6% | 4 |
| Dec 2025 | Illy | 165K | 0.27% | 5 |
| Dec 2025 | L'OR | 135K | 0.22% | 6 |
| Dec 2025 | Grind | 2.9K | <0.01% | 7 |
| Jan 2026 | Starbucks | 37.2M | 88% | 1 |
| Jan 2026 | Nespresso | 3.4M | 7.9% | 2 |
| Jan 2026 | Dolce Gusto | 1M | 2.4% | 3 |
| Jan 2026 | Lavazza | 368K | 0.87% | 4 |
| Jan 2026 | Illy | 201K | 0.48% | 5 |
| Jan 2026 | L'OR | 135K | 0.32% | 6 |
| Jan 2026 | Grind | 2.9K | <0.01% | 7 |
| Feb 2026 | Starbucks | 30.4M | 86.5% | 1 |
| Feb 2026 | Nespresso | 3.4M | 9.5% | 2 |
| Feb 2026 | Dolce Gusto | 823K | 2.3% | 3 |
| Feb 2026 | Lavazza | 301K | 0.86% | 4 |
| Feb 2026 | Illy | 165K | 0.47% | 5 |
| Feb 2026 | L'OR | 110K | 0.31% | 6 |
| Feb 2026 | Grind | 1.9K | <0.01% | 7 |
| Mar 2026 | Starbucks | 30.4M | 85.8% | 1 |
| Mar 2026 | Nespresso | 3.4M | 9.5% | 2 |
| Mar 2026 | Dolce Gusto | 1M | 2.8% | 3 |
| Mar 2026 | Lavazza | 368K | 1% | 4 |
| Mar 2026 | Illy | 165K | 0.47% | 5 |
| Mar 2026 | L'OR | 135K | 0.38% | 6 |
| Mar 2026 | Grind | 1.9K | <0.01% | 7 |
| Apr 2026 | Starbucks | 30.4M | 86% | 1 |
| Apr 2026 | Nespresso | 3.4M | 9.5% | 2 |
| Apr 2026 | Dolce Gusto | 1M | 2.8% | 3 |
| Apr 2026 | Lavazza | 301K | 0.85% | 4 |
| Apr 2026 | Illy | 165K | 0.47% | 5 |
| Apr 2026 | L'OR | 135K | 0.38% | 6 |
| Apr 2026 | Grind | 1.9K | <0.01% | 7 |
| May 2026 | Starbucks | 30.4M | 86% | 1 |
| May 2026 | Nespresso | 3.4M | 9.5% | 2 |
| May 2026 | Dolce Gusto | 1M | 2.8% | 3 |
| May 2026 | Lavazza | 301K | 0.85% | 4 |
| May 2026 | Illy | 165K | 0.47% | 5 |
| May 2026 | L'OR | 135K | 0.38% | 6 |
| May 2026 | Grind | 1.9K | <0.01% | 7 |
| Jun 2026 | Starbucks | 30.4M | 86.1% | 1 |
| Jun 2026 | Nespresso | 3.4M | 9.5% | 2 |
| Jun 2026 | Dolce Gusto | 1M | 2.8% | 3 |
| Jun 2026 | Lavazza | 246K | 0.7% | 4 |
| Jun 2026 | Illy | 165K | 0.47% | 5 |
| Jun 2026 | L'OR | 135K | 0.38% | 6 |
| Jun 2026 | Grind | 1.9K | <0.01% | 7 |
| Jul 2026 | Starbucks | 30.4M | 87.6% | 1 |
| Jul 2026 | Nespresso | 2.7M | 7.9% | 2 |
| Jul 2026 | Dolce Gusto | 1M | 2.9% | 3 |
| Jul 2026 | Lavazza | 301K | 0.87% | 4 |
| Jul 2026 | Illy | 135K | 0.39% | 5 |
| Jul 2026 | L'OR | 135K | 0.39% | 6 |
| Jul 2026 | Grind | 1.6K | <0.01% | 7 |
| Aug 2026 | Starbucks | 30.4M | 86.1% | 1 |
| Aug 2026 | Nespresso | 3.4M | 9.5% | 2 |
| Aug 2026 | Dolce Gusto | 1M | 2.8% | 3 |
| Aug 2026 | Lavazza | 301K | 0.85% | 4 |
| Aug 2026 | Illy | 135K | 0.38% | 5 |
| Aug 2026 | L'OR | 135K | 0.38% | 6 |
| Aug 2026 | Grind | 1.6K | <0.01% | 7 |
| Sep 2026 | Starbucks | 30.4M | 86.1% | 1 |
| Sep 2026 | Nespresso | 3.4M | 9.5% | 2 |
| Sep 2026 | Dolce Gusto | 1M | 2.8% | 3 |
| Sep 2026 | Lavazza | 301K | 0.85% | 4 |
| Sep 2026 | Illy | 135K | 0.38% | 5 |
| Sep 2026 | L'OR | 135K | 0.38% | 6 |
| Sep 2026 | Grind | 1.9K | <0.01% | 7 |

## What is being compared

- **Dolce Gusto**: Measured on the search term “dolce gusto”.
- **Grind**: Measured on the search term “grind coffee pod”.
- **Illy**: Measured on the search term “illy”.
- **L'OR**: Measured on the search term “lor”.
- **Lavazza**: Measured on the search term “lavazza”.
- **Nespresso**: Measured on the search term “nespresso”.
- **Starbucks**: Measured on the search term “starbucks”.

- [Dolce Gusto](/demand/global-en/brands/dolce-gusto)
- [Grind](/demand/global-en/brands/grind)
- [Illy](/demand/global-en/brands/illy)
- [L'OR](/demand/global-en/brands/lor)
- [Lavazza](/demand/global-en/brands/lavazza)
- [Nespresso](/demand/global-en/brands/nespresso)
- [Starbucks](/demand/global-en/brands/starbucks)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among coffee pod brands worldwide?

In September 2026, Starbucks was the most searched among coffee pod brands worldwide, with an estimated 30.4M branded searches and 86.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Coffee pod brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/coffee-pod-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/coffee-pod-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.