---
title: "Coffee maker brands: Which are searched most?"
description: "Compare the coffee maker brands brands people buy. Share of Search among Nespresso, Smeg, Jura, Breville, Cuisinart, Oxo, Braun and Miele, the coffee maker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/categories/coffee-maker-brands"
publisher: "Brandwave"
---

# Coffee maker brands: Which are searched most?

Compare the coffee maker brands brands people buy. Share of Search among Nespresso, Smeg, Jura, Breville, Cuisinart, Oxo, Braun and Miele, the coffee maker brands Brandwave compares worldwide, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Coffee maker brands
- **Market**: Global
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Nespresso, 66.9%

## Which brand is most popular in search among coffee maker brands worldwide?

- In September 2026, Nespresso was the most searched among coffee maker brands worldwide, with an estimated 3.4M branded searches and 66.9% estimated Share of Search within this set.
- Smeg is in 2nd place, 48.7 percentage points behind at 18.2% Share of Search.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among coffee maker brands worldwide increased from 2.7% to 3.3%.
- Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among coffee maker brands worldwide decreased from 4% to 3.3%.
- Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among coffee maker brands worldwide peaked at 71.5% in June 2026 and was lowest at 62.5% in January 2026.
- Across the 12 months ending September 2026, Smeg’s estimated Share of Search among coffee maker brands worldwide peaked at 20.4% in January 2026 and was lowest at 13.3% in June 2026.
- Across the 12 months ending September 2026, Jura’s estimated Share of Search among coffee maker brands worldwide peaked at 8.6% in July 2026 and was lowest at 4.2% in November 2025.
- Across the 12 months ending September 2026, Breville’s estimated Share of Search among coffee maker brands worldwide peaked at 4% in December 2025 and was lowest at 2.7% in October 2025.
- Across the 12 months ending September 2026, Cuisinart’s estimated Share of Search among coffee maker brands worldwide peaked at 4.9% in December 2025 and was lowest at 3.3% in September 2026.
- Across the 12 months ending September 2026, Breville rose from 6th to 4th among coffee maker brands worldwide.
- Across the 12 months ending September 2026, Cuisinart fell from 4th to 5th among coffee maker brands worldwide.
- Across the 12 months ending September 2026, Oxo fell from 5th to 6th among coffee maker brands worldwide.
- Across the 12 months ending September 2026, Braun rose from 8th to 7th among coffee maker brands worldwide.
- Across the 12 months ending September 2026, Miele fell from 7th to 8th among coffee maker brands worldwide.
- Across the 12 months ending September 2026, Nespresso, Smeg and Jura held steady: their estimated Share of Search among coffee maker brands worldwide each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Nespresso vs Smeg: compare search popularity](/demand/global-en/compare/nespresso-vs-smeg): 66.9% against 18.2% Share of Search.
- [Nespresso vs Jura: compare search popularity](/demand/global-en/compare/jura-vs-nespresso): 66.9% against 6% Share of Search.
- [Nespresso vs Breville: compare search popularity](/demand/global-en/compare/breville-vs-nespresso): 66.9% against 3.3% Share of Search.
- [Nespresso vs Cuisinart: compare search popularity](/demand/global-en/compare/cuisinart-vs-nespresso): 66.9% against 3.3% Share of Search.
- [Smeg vs Jura: compare search popularity](/demand/global-en/compare/jura-vs-smeg): 18.2% against 6% Share of Search.
- [Smeg vs Breville: compare search popularity](/demand/global-en/compare/breville-vs-smeg): 18.2% against 3.3% Share of Search.
- [Smeg vs Cuisinart: compare search popularity](/demand/global-en/compare/cuisinart-vs-smeg): 18.2% against 3.3% Share of Search.
- [Jura vs Breville: compare search popularity](/demand/global-en/compare/breville-vs-jura): 6% against 3.3% Share of Search.
- [Jura vs Cuisinart: compare search popularity](/demand/global-en/compare/cuisinart-vs-jura): 6% against 3.3% Share of Search.
- [Breville vs Cuisinart: compare search popularity](/demand/global-en/compare/breville-vs-cuisinart): 3.3% Share of Search each.

## How did search popularity change for coffee maker brands worldwide in September 2026?

- In September 2026, Breville overtook Cuisinart to rank 4th among coffee maker brands worldwide, with 3.3% estimated Share of Search.
- In September 2026, Smeg gained estimated Share of Search among coffee maker brands worldwide, from 15.5% to 18.2%.
- In September 2026, Jura lost estimated Share of Search among coffee maker brands worldwide, from 7.5% to 6%.
- In September 2026, Nespresso lost estimated Share of Search among coffee maker brands worldwide, from 68% to 66.9%.
- In September 2026, Cuisinart lost estimated Share of Search among coffee maker brands worldwide, from 4.1% to 3.3%.
- Estimated monthly branded searches for Braun worldwide rose 80.6% over 12 measured months, from 720 to 1.3K in September 2026.
- Estimated monthly branded searches for Oxo worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
- Estimated monthly branded searches for Miele worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nespresso | 66.9% | 3.4M | 0.0% | Nespresso |
| 2 | Smeg | 18.2% | 914K | +19.6% | Smeg |
| 3 | Jura | 6% | 301K | -18.2% | Jura |
| 4 | Breville | 3.3% | 165K | +22.2% | Breville |
| 5 | Cuisinart | 3.3% | 165K | -17.9% | Cuisinart |
| 6 | Oxo | 2.2% | 110K | 0.0% | Oxo |
| 7 | Braun | 0.03% | 1.3K | 0.0% | Procter & Gamble |
| 8 | Miele | 0.02% | 880 | 0.0% | Miele |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nespresso | 3.4M | 66.5% | 1 |
| Oct 2025 | Smeg | 914K | 18.1% | 2 |
| Oct 2025 | Jura | 301K | 6% | 3 |
| Oct 2025 | Cuisinart | 201K | 4% | 4 |
| Oct 2025 | Oxo | 135K | 2.7% | 5 |
| Oct 2025 | Breville | 135K | 2.7% | 6 |
| Oct 2025 | Miele | 1K | 0.02% | 7 |
| Oct 2025 | Braun | 720 | 0.01% | 8 |
| Nov 2025 | Nespresso | 5M | 70.2% | 1 |
| Nov 2025 | Smeg | 1.1M | 15.6% | 2 |
| Nov 2025 | Cuisinart | 301K | 4.2% | 3 |
| Nov 2025 | Jura | 301K | 4.2% | 4 |
| Nov 2025 | Breville | 246K | 3.5% | 5 |
| Nov 2025 | Oxo | 165K | 2.3% | 6 |
| Nov 2025 | Miele | 1.3K | 0.02% | 7 |
| Nov 2025 | Braun | 720 | 0.01% | 8 |
| Dec 2025 | Nespresso | 4.1M | 66.3% | 1 |
| Dec 2025 | Smeg | 1.1M | 17.7% | 2 |
| Dec 2025 | Cuisinart | 301K | 4.9% | 3 |
| Dec 2025 | Jura | 301K | 4.9% | 4 |
| Dec 2025 | Breville | 246K | 4% | 5 |
| Dec 2025 | Oxo | 135K | 2.2% | 6 |
| Dec 2025 | Braun | 1K | 0.02% | 7 |
| Dec 2025 | Miele | 1K | 0.02% | 8 |
| Jan 2026 | Nespresso | 3.4M | 62.5% | 1 |
| Jan 2026 | Smeg | 1.1M | 20.4% | 2 |
| Jan 2026 | Jura | 368K | 6.9% | 3 |
| Jan 2026 | Cuisinart | 246K | 4.6% | 4 |
| Jan 2026 | Breville | 165K | 3.1% | 5 |
| Jan 2026 | Oxo | 136K | 2.5% | 6 |
| Jan 2026 | Braun | 1.3K | 0.02% | 7 |
| Jan 2026 | Miele | 1K | 0.02% | 8 |
| Feb 2026 | Nespresso | 3.4M | 67.5% | 1 |
| Feb 2026 | Smeg | 897K | 18.1% | 2 |
| Feb 2026 | Jura | 301K | 6.1% | 3 |
| Feb 2026 | Cuisinart | 165K | 3.3% | 4 |
| Feb 2026 | Breville | 135K | 2.7% | 5 |
| Feb 2026 | Oxo | 110K | 2.2% | 6 |
| Feb 2026 | Miele | 1K | 0.02% | 7 |
| Feb 2026 | Braun | 880 | 0.02% | 8 |
| Mar 2026 | Nespresso | 3.4M | 67.1% | 1 |
| Mar 2026 | Smeg | 897K | 18% | 2 |
| Mar 2026 | Jura | 301K | 6% | 3 |
| Mar 2026 | Cuisinart | 201K | 4% | 4 |
| Mar 2026 | Breville | 135K | 2.7% | 5 |
| Mar 2026 | Oxo | 110K | 2.2% | 6 |
| Mar 2026 | Braun | 1K | 0.02% | 7 |
| Mar 2026 | Miele | 1K | 0.02% | 8 |
| Apr 2026 | Nespresso | 3.4M | 69.6% | 1 |
| Apr 2026 | Smeg | 747K | 15.5% | 2 |
| Apr 2026 | Jura | 301K | 6.3% | 3 |
| Apr 2026 | Cuisinart | 165K | 3.4% | 4 |
| Apr 2026 | Breville | 135K | 2.8% | 5 |
| Apr 2026 | Oxo | 110K | 2.3% | 6 |
| Apr 2026 | Braun | 1.3K | 0.03% | 7 |
| Apr 2026 | Miele | 1K | 0.02% | 8 |
| May 2026 | Nespresso | 3.4M | 69.1% | 1 |
| May 2026 | Smeg | 747K | 15.4% | 2 |
| May 2026 | Jura | 301K | 6.2% | 3 |
| May 2026 | Cuisinart | 201K | 4.1% | 4 |
| May 2026 | Breville | 135K | 2.8% | 5 |
| May 2026 | Oxo | 110K | 2.3% | 6 |
| May 2026 | Braun | 1.3K | 0.03% | 7 |
| May 2026 | Miele | 1K | 0.02% | 8 |
| Jun 2026 | Nespresso | 3.4M | 71.5% | 1 |
| Jun 2026 | Smeg | 624K | 13.3% | 2 |
| Jun 2026 | Jura | 301K | 6.4% | 3 |
| Jun 2026 | Cuisinart | 165K | 3.5% | 4 |
| Jun 2026 | Breville | 135K | 2.9% | 5 |
| Jun 2026 | Oxo | 110K | 2.4% | 6 |
| Jun 2026 | Braun | 1.3K | 0.03% | 7 |
| Jun 2026 | Miele | 1K | 0.02% | 8 |
| Jul 2026 | Nespresso | 2.7M | 63.7% | 1 |
| Jul 2026 | Smeg | 747K | 17.4% | 2 |
| Jul 2026 | Jura | 368K | 8.6% | 3 |
| Jul 2026 | Cuisinart | 201K | 4.7% | 4 |
| Jul 2026 | Breville | 135K | 3.1% | 5 |
| Jul 2026 | Oxo | 110K | 2.6% | 6 |
| Jul 2026 | Braun | 1.3K | 0.03% | 7 |
| Jul 2026 | Miele | 880 | 0.02% | 8 |
| Aug 2026 | Nespresso | 3.4M | 68% | 1 |
| Aug 2026 | Smeg | 764K | 15.5% | 2 |
| Aug 2026 | Jura | 368K | 7.5% | 3 |
| Aug 2026 | Cuisinart | 201K | 4.1% | 4 |
| Aug 2026 | Breville | 135K | 2.7% | 5 |
| Aug 2026 | Oxo | 110K | 2.2% | 6 |
| Aug 2026 | Braun | 1.3K | 0.03% | 7 |
| Aug 2026 | Miele | 880 | 0.02% | 8 |
| Sep 2026 | Nespresso | 3.4M | 66.9% | 1 |
| Sep 2026 | Smeg | 914K | 18.2% | 2 |
| Sep 2026 | Jura | 301K | 6% | 3 |
| Sep 2026 | Breville | 165K | 3.3% | 4 |
| Sep 2026 | Cuisinart | 165K | 3.3% | 5 |
| Sep 2026 | Oxo | 110K | 2.2% | 6 |
| Sep 2026 | Braun | 1.3K | 0.03% | 7 |
| Sep 2026 | Miele | 880 | 0.02% | 8 |

## What is being compared

- **Braun**: Measured on the search term “braun coffee”.
- **Breville**: Measured on the search term “breville barista express”.
- **Cuisinart**: Measured on the search term “cuisinart”.
- **Jura**: Measured on the search term “jura”.
- **Miele**: Measured on the search term “miele com”.
- **Nespresso**: Measured on the search term “nespresso”.
- **Oxo**: Measured on the search terms “oxo” and “oxo soup”, summed into one figure.
- **Smeg**: Measured on the search terms “smeg” and “smeg coffee machine”, summed into one figure.

- [Braun](/demand/global-en/brands/braun)
- [Breville](/demand/global-en/brands/breville)
- [Cuisinart](/demand/global-en/brands/cuisinart)
- [Jura](/demand/global-en/brands/jura)
- [Miele](/demand/global-en/brands/miele)
- [Nespresso](/demand/global-en/brands/nespresso)
- [Oxo](/demand/global-en/brands/oxo)
- [Smeg](/demand/global-en/brands/smeg)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among coffee maker brands worldwide?

In September 2026, Nespresso was the most searched among coffee maker brands worldwide, with an estimated 3.4M branded searches and 66.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

## Cite this page

Brandwave. "Coffee maker brands: Which are searched most?". https://gobrandwave.com/demand/global-en/categories/coffee-maker-brands

This page is also available as HTML at https://gobrandwave.com/demand/global-en/categories/coffee-maker-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.